Top 14 Sunsilk Competitors & Alternatives in 2025

The top Sunsilk competitors are Pantene, Dove, L’Oreal, Neutrogena, Garnier, Kerastase, Head and Shoulders, Tresemme and others. Sunsilk is a popular hair care brand that was established during the year 1954 in the United Kingdom.  It is produced by the Unilever group. This brand is available worldwide. This brand is the top hair care brand in Brazil, Philippines, Bolivia, Argentina, Sri Lanka, Thailand, and Indonesia. The products are sold using many names that include Seda, Elidor, and Sedal. The company has expert hair care designers to design each shampoo and each shampoo is endorsed by a Global hair care expert.

The brand has top celebrities as their ambassadors like Madonna, Shakira, Priyanka Chopra etc. Sunsilk has many products in shampoos and its related conditioners. The shampoos and conditioners instill life into your hair, some will smooth the hair out and other will take care of dry hair.

Through this article, let us discuss the top Sunsilk competitors.

Top Sunsilk Competitors

1) Pantene

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1945.
• Founders: Hoffmann-La Roche.
• Headquarters: Stamford, Connecticut, United States.
• Area served: Worldwide.
• Current CEO: Suleyman Kerim
• Ambassador(s): Priyanka Chopra and Selena Gomez (Worldwide)
• Tagline: Strong Is Beautiful

An American brand of hair care, Pantene is owned by Procter & Gamble (P&G). The company was established during the year 1945 in Europe.  It was an independent and was acquired by P&G during the year 1985. Pantene is the top hair care category for P&G and is the biggest revenue contributing brand for P&G. This brand is popular for its stylish range of shampoos that provides nutrition to hair so that the hair becomes silky and smooth.

As of the year 2023, the Pantene brand was valued at approximately 4.64 billion U.S. dollars.

The company produces about 100 products and has a strong distribution across the globe. The company has an excellent research line and they keep improving the products to new ones. Their many hair products are dry shampoos, hairsprays, gels, creams, detox shampoos, creams, gels, 2-in-1 shampoos, and many more.

Each of their shampoo serves a different purpose. Due to their excellent products and their brand value, Pantene is considered one of the top Sunsilk competitors.

2) Dove

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1957.
• Founders: Lever Brothers.
• Headquarters: London, England.
• Area served: Worldwide.
• Current CEO: Miguel Patricio.

Also regarded as a top Sunsilk competitor, Dove is a personal care brand that is owned by Unilever. It was introduced during the year 1955 and is originated in the United Kingdom. Dove is a personal care brand owned by the London-Rotterdam consumer goods company Unilever. It is the strongest brand of Unilever. The products are sold in more than 150 countries and are offered for both women and men, and babies and kids.

One of the best advantages of the brand is its product design. It is a combination of both soap and cream that provides a cleansing and smoothing product. The dove is considered as the home for real beauty. The company makes every effort to make beauty a source for confidence. As part of their marketing campaign, this brand makes use of real-life people instead of celebrities. As they do not use celebrities for marketing, the company saves a lot of money in celebrity endorsements. They have already reached over 60+ million young people across 150+countries and are committed to reaching 250 million by 2030.

In August 2023, a survey and research done by Kantar’s Brand Inclusion Index conducted in UK showed that Dove was considered one of the Most Inclusive Brands for consumers among other skincare brands.

In 2023, the Dove brand was valued at approximately 6.5 billion U.S. dollars.

Though it is not a complete cost saving, the brand promotes a lot through multiple channels which leads to high marketing expense. Due to their fantastic marketing, brand value and their product, Dove is considered one of the top Sunsilk competitors.

3) L’Oreal

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1909.
• Founders: Eugène Schueller.
• Headquarters: Clichy, Hauts-de-Seine, France.
• Area served: Worldwide.
• Current CEO: Nicolas Hieronimus (1 May 2021– ).
• Revenue: $40.311B (2022)
• Market cap: $235.15B (September 12, 2023)
• Number of employees: 87,369 (2022)

L’Oreal is a personal care industry that was established during the year 1909 and is headquartered in Clichy, France. L’Oreal is the world’s largest cosmetics company and has developed many products related to skin care, hair color, sun protection, perfume, hair care, and makeup.

The company sells products through their brand name L’Oreal and also through various other top brands like Maybelline, Essie, Garnier, and many more. The company also owns The Body Shop where it displays all the company’s brands. The company completely focuses on beauty products which is a reason for their success in the industry.

The Group’s sales at 30 June 2023 amounted to 20.57 billion euros. L’Oreal annual net income for 2022 was $6.012B. L’Oreal annual gross profit for 2022 was $29.167B. L’Oreal SA net worth as of September 12, 2023 is $235.15B.

Standard & Poor’s Global again awarded L’Oréal 85 points out of 100 in its ESG rating, reflecting the Group’s performance in terms of sustainability.

As it focuses on beauty and cosmetics, it not only manufactures beauty products but also involves continuous research and development to release good and quality products for the safety of the customers. Due to their great brand value and their quality of products, L’Oreal is considered one of the top Sunsilk competitors.

4) Neutrogena

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1930.
• Founder: Emanuel Stolaroff.
• Headquarters: Los Angeles, California, United States.
• Area served: Worldwide.
• Current CEO: Yannis Spathopoulos.

Neutrogena is an American brand of cosmetics, hair care, and skin care industry that was founded during the year 1930 and is headquartered in Los Angles, United States. The company was established by Emanuel Stolaroff and was initially a cosmetic company with the name Natone.

At present, it is owned by Johnson & Johnson. The products mainly cater to the skin problems of adults. During the early years, the product was available in the United States but gradually moved in more than 70 countries. The product has a great market value as it has a strong association with the Johnson & Johnson Company.

The company has a wide range of products and it covers products for beauty, hair care, skin care, and cosmetics. It is an innovative brand that addresses problems related to beauty and skin care. The brand is #1 dermatologist recommended skincare brand. Due to their many available products, Neutrogena is considered one of the top Sunsilk competitors.                                                              

5) Garnier

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1904.
• Founder: Alfred Amour Garnier.
• Headquarters: Suresnes, France.
• Area served: Worldwide.
• Current CEO: Ulf Mark Schneider.

Garnier is a cosmetics, skin care, and hair care industry that was established during the year 1904 and is headquartered in France. It produces skin and hair care products. The company initially started as a hair lotion and gradually expanded its services into the production of skincare and cosmetics. This brand is well-known for the products using seeds, fruits, flowers, and buds. The ingredients are extracted using the latest cutting-edge techniques and experts.

The company brings beauty to many customers and is also committed to viable sourcing. Garnier’s hair care products have many gels and creams that minimize issues like dry scalp, frizziness, dandruff, and itching. The hair and skin care of this brand are manufactured using the natural fruit-based ingredients. This brand has a strong association with L’Oreal that helps to win an instant trust among the customers thereby increasing their credibility.

The brand value of Garnier was estimated at over nine billion U.S. dollars as of September 2023.

Garnier places their products as a solution to a specific problem, For example, it has specific creams for pimples, dry skin, clear skin, it has specific shampoos for hair fall, itchy scalp, dandruff etc. Due to their various kinds of products and its wide distribution network, Garnier is considered one of the top Sunsilk competitors.

6) Kerastase

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1964.
• Founder: François Dalle.
• Headquarters: Paris, France.
• Area served: Worldwide.
• Current CEO: Barbara Lavernos.

Kerastase is an international luxury hair care brand that was established during the year 1964 and is headquartered in France. Kérastase is part of the L’Oréal Professional Products Division. The company manufactures products and treatments that satisfy the yearning for exceptional hair. Kerastase produces innovative products that suit for any hair types and scalp concerns. Their products even take off the internal and external factors that affect the hair’s health.

The company has an advanced research team that challenges the conventional knowledge of hair. It actively seeks new discoveries, ingredients, and solutions. Kerastase also provides in-salon treatments. They provide online hair diagnosis quiz that helps you to summarize the requirements of the hair and the customer’s beauty requirements.

The hairdresser will also check in-person to have an understanding of the hair’s unique nature. Due to their great service and innovative products, Kerastase is considered one of the top Sunsilk competitors.

7) Head and Shoulders

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1961.
• Founder: Neil H. Dryfoos.
• Headquarters: Cincinnati, Ohio, United States.
• Area served: Worldwide.
• Current CEO: Christophe Deschamps.

A well-known anti-dandruff shampoo, Head and Shoulders is an American brand that was established during the year 1961. It is owned by Procter & Gamble and gives a confidence to men and women with hair issues like dandruff, dry and itchy scalp. It has a range of shampoos that are used for all hair types and also address hair issues. Halsey and Katy Perry are the current global ambassadors for Head & Shoulders.

Their products are sold in almost 180 countries worldwide. The company has initially positioned itself as a medicated shampoo in the market. But over the years it has repositioned itself as a daily use shampoo for dandruff treatment. Once it had gained competition, it moved its products that cater to other issues related to hair.

When it comes to hair care users, brand awareness of Head & Shoulders is at 86% in the United States.

The company has launched multiple variants in anti-dandruff shampoo by introducing lemon, mint, and cool menthol. This helped the customers to try from the many available anti-dandruff shampoos. As this brand has a strong association with Procter & Gamble, Head and Shoulder are considered one of the top Sunsilk competitors.

8) Tresemme

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1947.
• Founder: Edna L. Emme.
• Headquarters: Stamford, Connecticut, United States.
• Area served: Worldwide.
• Current CEO: Suleyman Kerim.

An American multi-national brand of hair care products, Tresemme was introduced during the year 1947 by Godefroy Manufacturing. The brand was earlier marketed only to beauty salons. It was purchased by Albert Culver during the year 1968 and later acquired by Unilever in 2010.

The main products of this brand are shampoos, conditioners, hair mousse, hair gel, hairspray, and other hair styling products. The company has done a good amount of research into the hair care needs of the customers and has come up with various solutions to problems like itchy scalp, frizziness, dryness, itchy scalp, thin hair, dandruff, and others. During the early years, the products of this brand were available only in salons, but at present, it is available everywhere.

When it comes to hair care users, brand awareness of TRESemmé is at 88% in the UK.

The company produces specific products that treat specific hair care needs. The research team observes to the common issues that people face with hair care and develops well-differentiated products for those issues. Their products are available at feasible prices. Due to their visibility and their products, Tresemme is considered one of the top Sunsilk competitors.

9) Giovanni

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1981.
• Founder: Paul Giovanni.
• Headquarters: Boca Raton, Florida, United States.
• Area served: United States, Canada, Australia, and Europe.

Also a top competitor for Sunsilk, Giovanni is a salon-inspired hair-care brand that is available in natural product stores. As on today, it is number one selling hair care brand in the United States. The company produces and offers a wide range of shampoos, conditioners, gel, leave-in conditioners, hair spray, mousse, hair reconstructs, and vitamin hair treatments. This brand was developed by Arthur Guidotti. He had a passion for developing all kinds of hairstyles.

He then set up his own salon and over the years he explored the options to create his own hair care products. Hence the brand Giovanni evolved which grew up as a salon and beauty industry. At present Giovanni is seen as a natural product industry leader.  Due to their growth in this industry and its many products, Giovanni is considered one of the top Sunsilk competitors.

10) Herbal Essences

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1971.
• Founder: Clairol.
• Headquarters: Boston, Massachusetts, United States.
• Area served: Worldwide.
• Current CEO: Not available.

Herbal Essences is a hair coloring and hair care brand that was established during the year 1972 and owned by Procter & Gamble. The brand initially started as a single shampoo Clairol Herbal Essence shampoo and at present has about 12 collections of product. Each product is designed to have a diverse effect on the user’s hair.

When it comes to hair care users, brand awareness of Herbal Essences is at 81% in the United States.

The company produces various products related to shampoo, conditioner, foam conditioner, dry shampoo, 2 in 1 shampoo and conditioner. The company does good and beautiful things for the customer’s hair and head. The ingredients used for the hair care products are Argan oil of Morocco, Coconut Milk, White Grapefruit &Mosa Mint, Cucumber & Green Tea, Golden Moringa Oil, Arabica Coffee Fruit, and many more.

Each product of Herbal Essences is formulated to be safe and effective. Each of the ingredients undergoes rigorous testing to ensure that it is good to be used. Due to their natural ingredients and product quality, Herbal Essences is considered one of the top Sunsilk competitors.

11) Schwarzkopf

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1898.
• Founder: Hans Schwarzkopf.
• Headquarters: Düsseldorf, Germany.
• Area served: Worldwide.
• Current CEO: Sabine de Marliere.

Schwarzkopf is a popular hair care industry, which was established during the year 1898 in Germany. The brand was introduced by Chemist Hans Schwarzkopf who sold water-soluble shampoo in his small drug store in Berlin.

The product has provided easy-to-use and value-for-money products like expensive oils and harsh soaps that was a great hit at that time. Over the years, the brand grew up and their products are sold in almost 100 countries thereby making the brand a market leader in the field of hair care. The company has various hair care brands that cater to all kinds of solutions to the hair problem.

The German manufacturer of Schwarzkopf saw organic sales grow 8.8 percent to hit €22.4 billion in 2022 versus the prior year, while operating profit increased 13.7 percent to €2.3 billion.

The company has a unique positioning in the industry and also a strong brand value. Their products are of superior quality and they have good packaging for products. Due to their wide range of products and its brand association with Hollywood celebrities, Schwarzkopf is considered one of the top Sunsilk competitors.

12) Redken

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1960.
• Founder: Paula Kent and Jheri Redding.
• Headquarters: New York City, New York, United States.
• Area served: Worldwide.
• Current CEO: Nicolas Hieronimus.

Redken is an American hair care company that was established during the year 1960 and is owned by L’Oreal Group. The company was introduced by Jheri Redding and Paula Kent and hence the name of the brand was derived from their names.

The company pioneered the scientific approach to beauty and revolutionized the professional salon business with the introduction of the concept of protein conditioning and developing new products on protein. Having understood the concept that hair contains mainly of proteins, and can absorb applications of protein, the company manufactured new products based on protein.

Over the years the company started to patent various protein technologies and at present holds about 60 global patents on various products and its ingredients. Their scientific strengths are enhanced by formulating superior products at the international level. Due to their great products and its quality, Redken is considered one of the top Sunsilk competitors.

13) Paul Mitchell

• Product Type:  Hair care brand.
• Industry: Personal care.
• Founded: 1980.
• Founder: Paul Mitchell and John Paul DeJoria.
• Headquarters: Beverly Hills, California, United States.
• Area served: Worldwide.
• Current CEO: David Raccuglia.

Paul Mitchell is an American cosmetology company that manufactures hair care products and styling tools. It was established during the year 1980 and is headquartered in California, United States. The company is also popular for their Paul Mitchell schools.

Having about 109 locations across the United States, Paul Mitchell schools are the biggest barber and cosmetology schools. It is the first professional hair care company to compete against animal testing. The company produces hair care products and offers various products like shampoos, conditioners, irons, dryers, brushes, combs, hair colors, and many more.

It also offers their products through professional salons and schools across the globe. The company aims at producing world-class products and is dedicated to the care of people. Due to their brand value and its visibility, Paul Mitchell is considered one of the top Sunsilk competitors.

14) Suave

• Product Type: Hair care brand.
• Industry: Personal care.
• Founded: 1937.
• Founder: National Mineral Company.
• Headquarters: Englewood Cliffs, New Jersey, United States.
• Area served: Worldwide.
• Current CEO: Not available.

A famous personal care company Suave is owned by Unilever was established during the year 1937 and is headquartered in Mexico, Canada. Suave produces many products that include shampoos, soaps, lotions, and deodorant.

The company was started by National Mineral Company as a hair tonic. The brand was then later acquired by Helene Curtis Industries and then started producing products beyond hair care. The company focuses on creating quality products. The company makes use of natural ingredients to create new products that meet the customer’s needs.

The formulas created by the company produce a superior quality product. Then the product is tested and when the desired result is achieved, the product is launched. Due to their great product and its brand, Suave is considered one of the top Sunsilk competitors.

Conclusion

The hair care industry moves at a fast pace to achieve the demands of various kinds of hair. Sunsilk being a popular brand in shampoos has a higher level of customer preference. The company makes use of the latest technology to produce good products for various kinds of hair.

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