Top 16 Ikea Competitors & Alternatives in 2025

The top Ikea Competitors are Walmart, Amazon, Wayfair, Sears, Tesco, American Woodmark, Pepperfry (India) and others. Ikea is a furniture company that designs and sells many kinds of ready to assemble furniture, home accessories and kitchen appliances. It is headquartered in the Netherlands. It is considered as the world’s largest furniture designer.

Ikea is a company which is value-driven and has a desire for the life at home. Ikea focuses on products design that makes home a better place and that fits to the requirements of the residents. As of February 2023, there are 460 IKEA stores operating in 61 countries. For the Ikea furniture products to be reachable among many people, the products of Ikea are affordable and are of good quality. Ikea produces about 9,500 products and they have about 231,000 employees working for the company.

The following are the main competitors of Ikea.

Top 16 Ikea Competitors & Alternatives in 2023

1) Walmart

• Product type: Hypermarkets, and discount department stores
• Industry: Retail.
• Founded: 1962, by Sam Walton.
• Founder: Sam Walton.
• Headquarters: Bentonville, Arkansas, United States.
• Area served: 24 countries.
• Current CEO: Doug McMillon.
• Revenue: $161.632B (July 31, 2023)
• Market cap: $424.15B (August 21, 2023)
• Number of employees: 2,100,000 (2023)

Walmart provides a wide range of products that are of the best quality. Walmart, headquartered in San Francisco in the year 2000 is a controlled by Walmart stores, Inc. Walmart.com caters to many products across various categories. Walmart has expanded internationally and currently operates approximately 10,500 stores and clubs in 20 countries

Walmart net income for the quarter ending July 31, 2023 was $7.891B. Walmart gross profit for the quarter ending July 31, 2023 was $39.782B. Walmart total assets for the quarter ending July 31, 2023 were $245.053B.

Furniture is one such category that is provided by Walmart. Walmart furniture is designed across all the categories that will fit for a home. It includes bedroom furniture, office furniture, living room furniture, kitchen furniture, Small furniture, kid’s furniture and mattresses. The furniture provided by Walmart is fit to the requirement for an ideal home. As Walmart is a popular retail corporation, it is indeed considered as a top Ikea competitor.

2) Amazon

• Product type: E-commerce
• Industry: Technology.
• Founded: 1994, by Jeff Bezos.
• Founder: Jeff Bezos.
• Headquarters: Seattle, Washington, United States.
• Area served: Worldwide.
• Current CEO: Andy Jassy.
• Revenue: $134.383B (June 30, 2023)
• Market cap: $1374.53B (August 18, 2023)
• Number of employees: 1,541,000 (2022)

Amazon was founded by Jeff Bezos, in the year 1994. It is one of the top e-commerce companies based in Seattle; Wash. Amazon uses the cloud technology platform and is the largest retailer in the world which provides its services over the internet. Amazon.com started by started by selling books, TV shows, and films during their initial years of service.

Amazon gross profit for the quarter ending June 30, 2023 was $65.010B. Amazon net income for the quarter ending June 30, 2023 was $6.750B.

At present, Amazon extended its services to an extensive range of products under one roof. Amazon Home offers wide range of furniture categories for the customers. Amazon home caters to the categories in Kitchen furniture, bedroom furniture, outdoor furniture, dining room furniture and storage furniture.

Amazon provides various services to their customers in form of no cost EMI, easy installation, free scheduled delivery and 100% genuine products. It also provides the good amount of discount to the customers. As Amazon provides the wide range of furniture products, it is considered to be one of the Ikea competitors.

3) Wayfair

• Product type: Furniture, and decor.
• Industry:  Retail.
• Founded: 2002, by Niraj Shah and Steve Conine.
• Founders: Niraj Shah and Steve Conine.
• Headquarters: Boston, Massachusetts, United States.
• Area served: United States, Canada, and the United Kingdom.
• Current CEO: Niraj Shah.
• Revenue: $3.171B (June 30, 2023)
• Market cap: $8.12B (August 21, 2023)
• Number of employees: 15,745 (2022)

An American e-commerce company, Wayfair sells home stuff for various kinds of home requirements online. Wayfair focuses on décor items and home furnishings and they have more than 14 million products which are grouped into 80 “house brands” that are spanned over 11,000 suppliers.

Wayfair is headquartered in Boston and it has their warehouses and offices spread across United States, Germany, Canada, Ireland and the United Kingdom. Way provides the website to the users which are managed in a user-friendly way.

Wayfair net income for the quarter ending June 30, 2023 was $-0.046B. Wayfair gross profit for the quarter ending June 30, 2023 was $0.985B. Wayfair operating income for the quarter ending June 30, 2023 was $-0.142B.

Its interface takes the users to wide categories of indoor and outdoor furniture. The interface provides the user with a search option for entering the product for a quicker search. Wayfair provides customer service in form of selecting and placing the order, tracking the orders, free shipping. It also provides return policy to the customers. Due to their wide range of products and their quality of service, Wayfair is considered to be one of the Ikea competitors.

4) Sears

• Product type: Hypermarkets, and discount department stores.
• Industry: Retail.
• Founded: 1892, by Richard Warren Sears and Alvah Curtis Roebuck.
• Founders: Richard Warren Sears and Alvah Curtis Roebuck.
• Headquarters: Hoffman Estates, Illinois, United States.
• Area served: United States.
• Current CEO: Eddie Lampert.

Also regarded as a top Ikea competitor, Sears is headquartered in the United States. Sears is a chain of department stores that have various products.  In 2018, Sears Holdings, the parent company of Sears, filed for Chapter 11 bankruptcy after years of declining sales. This bankruptcy filing marked a turning point for the company.

As a result of the bankruptcy, Sears had to close a significant number of its stores. The department store chain went from almost 700 stores to less than two dozen. Over the years, Sears has continued to sell off stores and close locations. After emerging from bankruptcy, Sears has only a handful of stores left. As of May 2023, there are 11 total Sears stores remaining, with 10 in the mainland US and one location in the US territory of Puerto Rico.

Sears offers many kinds of furniture to their customers. Sears cater to furniture related to lawn and garden, patio and outdoor living, home improvement, living room furniture, bedroom furniture, kitchen & dining furniture, bar furniture and kid’s furniture. It provides the customers an easy way to purchase through their customer service management.

It allows the customers to place the order, provides them with delivery and installation. It also provides a feasible way of payment options through debit/credit cards. Due to the various products and their service, Sears is considered as one of the Ikea competitors.

5) Tesco

• Product type:  Hypermarkets, and discount department stores.
• Industry: Retail.
• Founded: 1924, by Jack Cohen.
• Founder: Jack Cohen.
• Headquarters: Welwyn Garden City, United Kingdom.
• Area served: United Kingdom, Ireland, Central Europe, Asia, and South America.
• Current CEO: Ken Murphy.
• Revenue: $79.842B (2023)
• Market cap: $22.87B (August 22, 2023)
• Number of employees: 336,926 (2023)

Tesco is a British company that is headquartered in England, United Kingdom. It is considered as the largest retailer in the world. In 2023, the number of Tesco’s stores operating worldwide amounted to 4,859, including franchise stores and has more than 336,926 employees across.

Tesco home and furniture offer huge discount and services to the customers.  Tesco provides luxury products of high quality and a good customer service. The best prices are offered to the customers regardless the products that are purchased. They offer furniture like sofas, armchairs, coffee tables, side tables, display cabinets, kid’s room, display shelves, dining table and bedroom furniture. Due to their wide reach and products, Tesco is regarded as one of the Ikea competitors.

Tesco annual gross profit for 2023 was $4.445B, a 30.05% decline from 2022. Tesco annual net income for 2023 was $0.905B.

6) American Woodmark

 

• Product Type: Hypermarkets, and discount department stores
• Industry:  Retail.
• Founded: 1980, by James R. Carpenter.
• Founder: James R. Carpenter.
• Headquarters: Winchester, Virginia, United States.
• Area served: United States.
• Current CEO: M. Scott Culbreth.
• Revenue: $481 Millions  (April 30, 2023)
• Market cap: $1.18B (August 22, 2023)
• Number of employees: 8,800 (2023)

Also regarded as one of the Ikea competitor, American Woodmark is a manufacturer of kitchen and bath cabinet that is headquartered in the United States. It has their operations in various manufacturing locations across America.

It offers variety of cabinet styles that can be used for new construction and remodeling of homes. American Woodmark is well known for their four major brands which are American Woodmark, Timberlake cabinetry, Shenandoah cabinetry and Waypoint living spaces.

American Woodmark Quarterly Net Income as of April 30, 2023 is $30 Millions. American Woodmark Quarterly Gross Profit as of April 30, 2023 is $97 million. American Woodmark Quarterly Operating Income as of April 30, 2023 is $40 million.

American Woodmark provides the cabinet with unique and various designs, materials, and texture. Their cabinets are sole across the country through the network of homebuilders. As American Woodmark offers a unique design to the cabinets, it is certainly one of the Ikea competitors.

7) Pepperfry (India)

• Product Type: Home decor, and home improvement products.
• Industry:  Retail.
• Founded: 2012, by Ambareesh Murthy and Ashish Shah.
• Founders: Ambareesh Murthy and Ashish Shah.
• Headquarters: Mumbai, Maharashtra, India.
• Area served: India.
• Current CEO: Avinash Bansal.
• Revenue: 2.47 billion Indian rupees (2022)

Pepperfry is online furniture in India that is headquartered in Bangalore. Pepperfry was started in the year 2011 be making it a place for buyers to shop from their homes. Pepperfry has more than 38 lakh registered users spread across more than 500 cities. Pepperfry has over 70 stores across 28 cities in India, and four warehouses in Bangalore, Jodhpur, Mumbai, and Delhi.

Pepperfry has many products like sofas, accent chairs, folding and plastic chairs, stools, bean bags, cabinets, shoe racks, TV units, Bar furniture and many more. To make the shoppers at ease, pepperfry also provides a high engaging app to the users which are enhanced with superior augmented reality features. Due to their product and wide reach across the country, pepperfry is considered as one of the top Ikea competitors.

Pepperfry’s operating revenue grew around 23% to Rs 247 crore in FY22.

8)  Private label brands

Many private brands are popping up all over the world in the furniture segment. Some of these brands are known for their specialized and differentiated products. These brands might be from China, Germany or any other country. Ikea itself is a retailer but the brands might have their own stores too. Overall, these private label brands are also Ikea competitors.

9) Unorganized Competition

Countries where manpower is cheap, there is a huge unorganized competition present in the furniture and furnishings segment. This is because of Carpenters and other labourers who do the jobs at lower prices for end customers. Such unorganized competition directly hits Ikea due to which Ikea has not been able to expand to many Asian countries where the labour is cheaper and hence the benefits are not so easily noticed.

 

10) Home Depot

• Product Type: Hypermarkets, and discount department stores
• Industry: Retail.
• Founded: 1978, by Bernard Marcus, Arthur Blank, Kenneth Langone, and Pat Farrah.
• Founders: Bernard Marcus, Arthur Blank, Kenneth Langone, and Pat Farrah.
• Headquarters: Atlanta, Georgia, United States.
• Area served: United States, Mexico, Canada, and China.
• Current CEO: Marvin Ellison.
• Revenue: $42.916B (July 31, 2023)
• Number of employees: 518,100 (2023)
• Market cap: $329.13B (August 18, 2023)

Home Depot, Inc. is a home improvement retailer that operates in the United States, Canada, and Mexico. The company sells a variety of construction materials, home improvement products, and lawn and garden supplies. Home Depot is known for its large warehouse-style stores, which offer a wide selection of products at competitive prices.

The company was founded in 1978 and has since grown to become the largest home improvement retailer in the world. Home Depot’s success is due in part to its focus on customer service and its commitment to providing high-quality products at affordable prices. The company has also invested heavily in technology, including its website and mobile app, to make shopping more convenient for its customers.

The total number of people employed by Home Depot exceeds 518,100. By 2023, it’s Market Cap and net income were $329.13B and $4.659B respectively. Home Depot gross profit for the quarter ending July 31, 2023 was $14.157B.

11) Target

• Product Type: Hypermarkets, and discount department stores
• Industry: Retail.
• Founded: 1902, by George Dayton.
• Founder: George Dayton.
• Headquarters: Minneapolis, Minnesota, United States.
• Area served: United States.
• Current CEO: Brian Cornell.
• Revenue: $24.773B (July 31, 2023)
• Number of employees: 440,000 (2023)
• Market cap: $60.56B (August 18, 2023)

Target is a general merchandise retailer with stores in all 50 U.S. states and the District of Columbia. According to their corporate website, 75% of the U.S. population lives within 10 miles of a Target store. Target has 1,954 stores in the U.S., 56 supply chain facilities, and 30 office locations globally. They have over 45 owned brands unique to Target and 5% of their profits go back into communities. Target’s purpose is to help all families discover the joy of everyday life. They aim to make shopping easy, inspiring, and affordable for their guests.

Target’s leadership team is made up of world-class leaders who guide their teams with expertise from their broad range of backgrounds and experiences. They are committed to making a positive impact on the world and giving back to their communities. Target’s mission is to create a better shopping experience for their guests, and they are constantly innovating to make that happen. They offer a wide range of products, from groceries to clothing to electronics, and strive to make shopping at Target a fun and enjoyable experience for everyone.

Target gross profit for the quarter ending July 31, 2023 was $6.975B. Target net income for the quarter ending July 31, 2023 was $0.835B. Target operating income for the quarter ending July 31, 2023 was $1.197B.

12) Ashley HomeStore

• Product Type:  Home decor, and home improvement products.
• Industry: Retail.
• Founded: 1945, by Carlyle Weinberger.
• Founder: Carlyle Weinberger.
• Headquarters: Arcadia, Wisconsin, United States.
• Area served: Worldwide
  
• Current CEO: Todd R. Wanek.

Ashley HomeStore is an American furniture store chain that sells Ashley Furniture products. The chain comprises over 2000 locations worldwide, both corporate and independently licensed and operated furniture stores. The stores sell home furniture and accessories, including upholstered furniture and case goods, mattresses, and accessories. The chain has both corporate-owned stores and independently owned stores with licenses to sell Ashley Furniture products exclusively. The company has raised over $6 million for St. Jude Children’s Research Hospital and hosts the annual Midwest Ashley HomeStore.

As of 2022 there are over 1000 Ashley HomeStore locations across the globe.

13) American Furniture Warehouse

• Product Type:  Home decor, and home improvement products.
• Industry: Retail.
• Founded: 1975, by Jake Jabs.
• Founder: Jake Jabs.
• Headquarters: Englewood, Colorado, United States.
• Area served: Colorado, Arizona, and Texas.
• Current CEO: Jake Jabs (1975–present).

American Furniture Warehouse (AFW) is a retail furniture company that was founded in 1975 by Jake Jabs. The company has its headquarters in Englewood, Colorado, and has 14 locations across Colorado, Arizona, and Texas. AFW offers a wide range of furniture and accessories for homes and offices at affordable prices. The company has a team of in-house experts who can help customers plan and design their spaces. AFW is committed to providing high-quality furniture and accessories that meet all customers’ needs. The company has a strong focus on customer experience, community involvement, and employee commitment, which are its core values.

AFW’s success can be attributed to its commitment to providing high-quality furniture and accessories at affordable prices, its focus on customer experience, and its core values of community involvement and employee commitment

14) Restoration Hardware

• Product Type:  Home decor, and home improvement products.
• Industry: Retail.
• Founded: 1979, by Stephen Gordon.
• Founder: Stephen Gordon.
• Headquarters: Corte Madera, California, United States.
• Area served: United States, Canada, and the United Kingdom.
• Current CEO: Gary Friedman.
• Revenue: $0.739B (April 30, 2023)
• Market cap: $7.59B (August 21, 2023)
• Number of employees: 6,180 (2023)

Restoration Hardware, formerly known as RH, is an upscale American home-furnishings company headquartered in Corte Madera, California. The company sells its merchandise through its retail stores, catalog, and online. The company also has 36 outlet stores in the United States and Canada. The company was founded in 1979 by Stephen Gordon in Eureka, California, while restoring a Victorian home and finding affordable, high-quality hardware and fixtures unavailable. The company expanded slowly in Northern California and Boston before raising outside capital from Cardinal Investments which allowed it to accelerate its expansion. As of June 2023, there are 101 RH Modern stores in the United States.

Restoration Hardware is the world’s leading luxury home furnishings purveyor, offering furniture, lighting, textiles, bathware, decor, and outdoor. The company has also moved into the hospitality business, opening high-end showrooms and restaurants.

RH net income for the quarter ending April 30, 2023 was $0.042B. RH gross profit for the quarter ending April 30, 2023 was $0.348B. RH operating income for the quarter ending April 30, 2023 was $0.099B.

15) CB2

• Product Type:  Home decor, and home improvement products.
• Industry: Retail.
• Founded: 2000, by Crate & Barrel.
• Founder: Crate & Barrel.
• Headquarters: Northbrook, Illinois, United States.
• Area served: United States, Canada, and Mexico.
• Current CEO: Anne Marie Kehoe.

CB2 is a modern furniture store that offers contemporary home decor and furniture for lofts, apartments, and houses of all sizes. CB2 is Crate & Barrel’s more affordable furniture and home brand, offering a variety of sectionals and sofas that fit in with their modern aesthetic. The store’s furniture offerings include velvet sofas, chrome coffee tables, chairs, tables, storage, and more.

CB2’s furniture designs feature minimalist silhouettes and unique materials that aim to inspire creativity and encourage individuality. The brand’s designs, including outdoor furniture, are known for their cool and edgy style. CB2 offers new modern furniture, decor, and accessories for every room, allowing customers to update their space with the latest designs.

16) Williams-Sonoma, Inc.

• Product Type:  Home decor, and home improvement products.
• Industry: Retail.
• Founded: 1956, by Chuck Williams.
• Founder: Chuck Williams.
• Headquarters: San Francisco, California, United States.
• Area served: United States, Canada, Puerto Rico, Australia, and the United Kingdom.
• Current CEO: Laura J. Alber (2010–present).
• Revenue: $1.755B (April 30, 2023)
• Market cap: $8.27B (August 22, 2023)
• Number of employees: 21,100 (2023)

Williams-Sonoma, Inc. is a publicly traded American consumer retail company that specializes in high-quality products for the home. It was founded in 1956 by Chuck Williams, who opened his first shop as a hardware store in Sonoma, California. Today, the company has 625 brick and mortar stores and distributes to more than 60 countries, with brands including Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Mark and Graham, and Rejuvenation. Williams-Sonoma, Inc. is also one of the largest e-commerce retailers in the U.S., with eight corresponding websites and a gift registry.

Williams-Sonoma net income for the quarter ending April 30, 2023 was $0.157B. Williams-Sonoma gross profit for the quarter ending April 30, 2023 was $0.675B. Williams-Sonoma operating income for the quarter ending April 30, 2023 was $0.199B.

Conclusion

The furniture manufacturing companies are moving at a very fast pace to achieve their business goals and objectives. Ikea makes use of latest manufacturing techniques to design, manufacture and sell better products to the customers.

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