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Home » Competitors » Top 28 GAP Competitors & Alternatives in 2024

Top 28 GAP Competitors & Alternatives in 2025

November 27, 2024 | By Hitesh Bhasin | Filed Under: Competitors

GAP, founded in 1969, is a globally recognized apparel brand known for its casual and timeless fashion. With its employees and a presence in over 90 countries, GAP has solidified its position as a leader in the retail industry. The company’s mission is to create stylish and high-quality clothing for men, women, and children, catering to various age groups and market segments.

GAP’s brand ethos is inclusivity, offering clothing options for people of all shapes, sizes, and styles. Their collections feature a diverse array of wardrobe essentials, versatile basics, and trendy pieces, making it easier for customers to find something that suits their taste. With a focus on affordability, GAP ensures that its products are accessible to a broad customer base without compromising quality.

  • Product Type: Clothing and apparel
  • Industry: Retail.
  • Founded Date: 1969.
  • Founders: Donald Fisher and Doris F. Fisher.
  • Headquarters: San Francisco, California, United States.
  • Area Served: Worldwide.
  • Current CEO: Sonia Syngal

Table of Contents

  • The top GAP competitors are
  • 1. Old Navy
  • 2. Banana Republic
  • 3. H&M
  • 4. Uniqlo
  • 5. Zara
  • 6. American Eagle Outfitters
  • 7. Forever 21
  • 8. Abercrombie & Fitch
  • 9. J.Crew
  • 10. Levi Strauss & Co. (or Levi’s)
  • 11. PVH Corporation (Tommy Hilfiger and Calvin Klein)
  • 12. Ascena Retail Group (Ann Taylor and Loft)
  • 13. TJX Companies (TJ Maxx, Marshalls)
  • 14. Mango
  • 15. Topshop
  • 16. Primark
  • 17. Express
  • 18. Urban Outfitters
  • 19. Hollister Co.
  • 20. Aeropostale
  • 21. Target
  • 22. Ross Stores
  • 23. ASOS
  • 24. Nordstrom
  • 25. Macy’s
  • 26. Christopher & Banks
  • 27. Next
  • 28. Bath & Body Works

The top GAP competitors are

1. Old Navy

Old Navy

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 1994
  • Founders: Mickey Drexler
  • Headquarters: San Francisco, California, United States
  • Area Served: Worldwide
  • Current CEO: Sonia Syngal

Old Navy is a clothing brand that offers a wide range of affordable and trendy apparel for men, women, and children. Known for their casual and comfortable style, Old Navy provides budget-friendly options for everyday fashion.

2. Banana Republic

Banana Republic

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 1978
  • Founders: Mel and Patricia Ziegler
  • Headquarters: San Francisco, California, United States
  • Area Served: Worldwide
  • Current CEO: Mark Breitbard

Banana Republic is a clothing and accessories brand that provides sophisticated and upscale clothing for men and women. With an established reputation for quality and timeless designs, Banana Republic targets individuals seeking refined and polished fashion.

3. H&M

H&M

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 1947
  • Founders: Erling Persson
  • Headquarters: Stockholm, Sweden
  • Area Served: Worldwide
  • Current CEO: Helena Helmersson

H&M is a global fashion brand that offers a diverse range of clothing and accessories for men, women, and children. Known for its fast-fashion approach, H&M provides trendy and affordable apparel that appeals to a worldwide customer base.

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4. Uniqlo

Uniqlo

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 1949
  • Founders: Tadashi Yanai
  • Headquarters: Tokyo, Japan
  • Area Served: Worldwide
  • Current CEO: Tadashi Yanai

Uniqlo is a Japanese clothing brand known for its high-quality and functional apparel. With a focus on simple and minimalist designs, Uniqlo offers a range of basic clothes and wardrobe staples for men, women, and children.

5. Zara

Inditex (Zara being the most relevant)

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 1975
  • Founders: Amancio Ortega, Rosalía Mera
  • Headquarters: Arteixo, Spain
  • Area Served: Worldwide
  • Current CEO: Pablo Isla

Zara is a flagship brand of the Inditex group, a global fashion retailer based in Spain. Zara is known for its fast-fashion model, bringing the latest runway trends to their stores quickly and at affordable prices. With a wide range of clothing options for men, women, and children, Zara caters to fashion-forward individuals.

6. American Eagle Outfitters

American Eagle Outfitters

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 1977
  • Founders: Jerry Silverman, Mark Silverman
  • Headquarters: Pittsburgh, Pennsylvania, United States
  • Area Served: Worldwide
  • Current CEO: Jay Schottenstein

American Eagle Outfitters is a clothing and accessories brand specializing in casual wear and comfort for young adults. Offering a range of denim, tops, and accessories, American Eagle caters to those seeking trendy and laid-back styles.

7. Forever 21

Forever 21

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: April 16, 1984
  • Founders: Do Won Chang and Jin Sook Chang
  • Headquarters: Los Angeles, California, United States
  • Area Served: Worldwide

Forever 21 is a fast-fashion brand that offers affordable and trendy clothing for men, women, and children. With a wide range of options, Forever 21 is known for its youthful and fashion-forward designs.

8. Abercrombie & Fitch

Abercrombie & Fitch

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: June 4, 1892
  • Founders: David T. Abercrombie, Ezra Fitch
  • Headquarters: New Albany, Ohio, United States
  • Area Served: Worldwide
  • Current CEO: Fran Horowitz

Abercrombie & Fitch is an apparel brand that provides casual and preppy clothing for men and women. Known for its clothes, iconic logo, and all-American aesthetics, Abercrombie & Fitch targets a market seeking classic and stylish wardrobe choices.

9. J.Crew

J.Crew

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 1947
  • Founders: Mitchell Cinader, Saul Charles
  • Headquarters: New York City, New York, United States
  • Area Served: Worldwide
  • Current CEO: Jan Singer

J.Crew is a clothing and accessories brand that offers elevated basics and classic, preppy styles for men, women, and children. With a focus on quality and timeless designs, J.Crew appeals to those looking for sophisticated and versatile fashion pieces.

10. Levi Strauss & Co. (or Levi’s)

Levi's Storefront

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: May 20, 1853
  • Founders: Levi Strauss
  • Headquarters: San Francisco, California, United States
  • Area Served: Worldwide
  • Current CEO: Chip Bergh
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Levi Strauss & Co., commonly known as Levi’s, is a well-established denim brand famous for its jeans. With a rich history and reputation for durability and style, Levi’s offers a variety of denim options for men, women, and children.

11. PVH Corporation (Tommy Hilfiger and Calvin Klein)

PVH Corporation (Tommy Hilfiger and Calvin Klein)

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 1881
  • Founders: Moses Phillips, Endel Phillips
  • Headquarters: New York City, New York, United States
  • Area Served: Worldwide
  • Current CEO: Stefan Larsson

PVH Corporation (Tommy Hilfiger and Calvin Klein) is a global apparel company with various brands, including Tommy Hilfiger and Calvin Klein. Tommy Hilfiger provides classic and all-American fashion, while Calvin Klein offers modern and minimalist designs, catering to a world of different aesthetics and consumer preferences.

12. Ascena Retail Group (Ann Taylor and Loft)

Ascena Retail Group (Ann Taylor and Loft)

  • Product Type: Women’s clothing and accessories
  • Industry: Retail
  • Founded Date: 1962
  • Founders: Roslyn S. Jaffe
  • Headquarters: Mahwah, New Jersey, United States
  • Area Served: United States, Canada, Puerto Rico, and Mexico
  • Current CEO: Gary Muto

Ascena Retail Group owns and operates brands and companies like Ann Taylor and Loft, which focus on providing stylish, professional attire for women. With an emphasis on sophisticated designs and tailored fits, these brands cater to career-oriented individuals seeking high-quality, fashionable clothing.

13. TJX Companies (TJ Maxx, Marshalls)

TJX Companies (TJ Maxx, Marshalls)

  • Product Type: Discount department stores
  • Industry: Retail
  • Founded Date: 1956
  • Founders: Bernard Cammarata
  • Headquarters: Framingham, Massachusetts, United States
  • Area Served: Worldwide
  • Current CEO: Ernie Herrman

TJX Companies owns and operates stores like TJ Maxx and Marshalls, which offer a wide range of discounted fashion and home goods. With a focus on value and treasure-hunt shopping, both companies’ stores attract price-conscious customers looking for affordable fashion finds.

14. Mango

Mango

  • Product Type: Women’s and men’s clothing and accessories
  • Industry: Retail
  • Founded Date: 1984
  • Founders: Isak Andic and Nahman Andic
  • Headquarters: Barcelona, Spain
  • Area Served: Worldwide
  • Current CEO: Toni Ruiz

Mango is a Spanish fashion brand known for its full line of trendy and contemporary clothing for men and women. Offering a mix of casual and stylish designs, Mango appeals to fashion-forward individuals seeking affordable and on-trend fashion.

15. Topshop

Topshop

  • Product Type: Women’s clothing and accessories
  • Industry: Retail
  • Founded Date: 1964
  • Founders: Peter Robinson
  • Headquarters: London, United Kingdom
  • Area Served: Worldwide

Topshop is a British fashion retailer that targets young adults and offers a variety of trendy and fashion-forward clothing, shoes, and accessories. With many locations and a reputation for capturing the latest trends in fashion, Topshop is a go-to destination for those seeking stylish and affordable fashion options.

16. Primark

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 1969
  • Founders: Arthur Ryan
  • Headquarters: Dublin, Ireland
  • Area Served: Europe and the United States
  • Current CEO: Paul Marchant
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Primark is an Irish fast-fashion retailer known for its affordable clothing and accessories. Primark caters to individuals looking for budget, family-friendly, and trend-driven fashion with various items.

17. Express

  • Product Type: Women’s and men’s clothing and accessories
  • Industry: Retail
  • Founded Date: 1980
  • Founders: Limited Brands
  • Headquarters: Columbus, Ohio, United States
  • Area Served: United States, Canada, and Puerto Rico
  • Current CEO: Tim Baxter

Express is a clothing and accessories brand that provides modern and sophisticated fashion for men and women. With a focus on tailored and polished designs, Express offers contemporary styles suitable for work and leisure.

18. Urban Outfitters

  • Product Type: Clothing, accessories, and home decor
  • Industry: Retail
  • Founded Date: 1970
  • Founders: Richard Hayne, Scott Belair, and Judy Wicks
  • Headquarters: Philadelphia, Pennsylvania, United States
  • Area Served: Worldwide
  • Current CEO: Richard Hayne

Urban Outfitters is a lifestyle retailer offering various services and a curated selection of apparel, accessories, and home goods. Urban Outfitters focuses on bohemian and eclectic styles and appeals to a market of individuals seeking unique and alternative fashion choices.

19. Hollister Co.

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 2000
  • Founders: Abercrombie & Fitch
  • Headquarters: New Albany, Ohio, United States
  • Area Served: Worldwide
  • Current CEO: Fran Horowitz

Hollister Co. is a clothing brand that offers casual and laid-back fashion for young adults. Inspired by the Southern California lifestyle, Hollister Co. provides beachy and relaxed clothing options for men and women.

20. Aeropostale

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 1987
  • Founders: R.H. Macy & Co.
  • Headquarters: New York City, New York, United States
  • Area Served: United States, Canada, and Mexico
  • Current CEO: Marc Miller

Aeropostale is a clothing brand that provides affordable and casual fashion for teenagers and young adults. With a range of denim, tops, and accessories, Aeropostale’s clothes cater to the youthful and trend-conscious market.

21. Target

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1902
  • Founders: George Dayton
  • Headquarters: Minneapolis, Minnesota, United States
  • Area Served: United States
  • Current CEO: Brian Cornell

Target is a retail corporation company that offers a diverse range of products, including clothing and accessories. Known for the sales success of its affordable and stylish fashion lines, Target provides options for men, women, and children, catering to a broad customer base.

22. Ross Stores

  • Product Type: Retail
  • Industry: Retail
  • Founded Date: 1950
  • Founders: Morris Ross
  • Headquarters: Dublin, California, United States
  • Area Served: United States
  • Current CEO: Barbara Rentler

Ross Stores is a discount retailer that offers a variety of fashion and home goods at discounted prices. With many locations and a focus on sales and bargain shopping, Ross Stores attracts price-conscious customers looking for discounted fashion finds.

23. ASOS

  • Product Type: Clothing and accessories
  • Industry: Retail
  • Founded Date: 2000
  • Founders: Nick Robertson and Quentin Griffiths
  • Headquarters: London, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Nick Beighton
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ASOS is an online fashion destination that offers a wide range of clothing, shoes, and accessories for men and women. Known for its extensive product selection and affordable prices, ASOS provides fashionable options for various styles and tastes.

24. Nordstrom

  • Product Type: Clothing, shoes, cosmetics, and accessories
  • Industry: Retail
  • Founded Date: 1901
  • Founders: John W. Nordstrom and Carl F. Wallin
  • Headquarters: Seattle, Washington, United States
  • Area Served: United States and Canada
  • Current CEO: Erik Nordstrom and Peter Nordstrom

Nordstrom is a luxury department store that offers a wide range of high-end fashion brands for men, women, and children. Known for its premium shopping experience and customer service, Nordstrom caters to individuals seeking luxury and designer fashion.

25. Macy’s

  • Product Type: Clothing, accessories, and home goods
  • Industry: Retail
  • Founded Date: 1858
  • Founders: Rowland Hussey Macy
  • Headquarters: New York City, New York, United States
  • Area Served: United States
  • Current CEO: Jeff Gennette

Macy’s is a department store chain that offers a diverse range of fashion, accessories, and home goods for men, women, and children. With a mix of affordable and high-end brands, Macy’s provides options for various budgets and styles.

26. Christopher & Banks

  • Product Type: Women’s clothing and accessories
  • Industry: Retail
  • Founded Date: 1956
  • Founders: Gil Braun
  • Headquarters: Plymouth, Minnesota, United States
  • Area Served: United States
  • Current CEO: Keri Jones

Christopher & Banks is a clothing brand that offers classic, casual, and versatile fashion for women. With a focus on comfortable and timeless designs, Christopher & Banks caters to individuals looking for functional and stylish clothing options.

27. Next

  • Product Type: Clothing, footwear, and home goods
  • Industry: Retail
  • Founded Date: 1982
  • Founders: Joseph Hepworth
  • Headquarters: Enderby, Leicestershire, United Kingdom
  • Area Served: Worldwide
  • Current CEO: Simon Wolfson

Next is a British clothing brand company that offers a wide range of clothing, footwear, and accessories for men, women, and children. Known for its commitment to quality and contemporary designs, Next provides fashion choices for different occasions and tastes.

28. Bath & Body Works

  • Product Type: Bath and body products, home fragrances, and candles
  • Industry: Retail
  • Founded Date: 1990
  • Founders: Leslie Wexner
  • Headquarters: Columbus, Ohio, United States
  • Area Served: United States and Canada
  • Current CEO: Andrew Meslow

Bath & Body Works is a retailer that specializes in bath and body care products. With several store locations and a focus on fragrances, skincare, and home fragrances categories, Bath & Body Works offers a variety of products to enhance self-care routines.

These were all the main competitors of GAP. If you know any other competitors, please write in the comments below.

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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