A famous skin care brand, Nivea was established in the year 1882 by a pharmacist of German by name Carl Paul Beiersdorf. It has risen into an international skin care company with many brands. Nivea’s success in the personal care brand was acknowledged when it introduced the skin-lightening products like whitening paste which was a huge hit across Asia.
Even in the current scenario, Nivea products which contain whitening ingredients are the brand’s biggest sellers. Over the years Nivea extended its product lines with many products. It has gained recognition for its brand and has a brand value of about 6.7 Billion dollars.
Through this article, let us discuss top Nivea competitors.
1) Vaseline
A well-known brand of personal care, Vaseline is a petroleum jelly body lotion which is owned by Unilever. Having more than 140 years of existence, this brand is the largest consumer products companies. The various products of Vaseline are plain petroleum jelly, soaps, cleansers, skin creams, lotions, and deodorants.
Vaseline produces products that meet the specific requirements of consumers. This brand contains about six ranges of products like Vaseline Petroleum Jelly, Vaseline Spray & Go Moisturizer, Vaseline Intensive Rescue, and Vaseline Lip Therapy, Vaseline MEN, and Vaseline Total Moisture. Vaseline products are available in all drug, and food retail shops.
This brand is present in almost 70 countries. Being a famous skin care brand, its production mainly focuses on the skin. When Vaseline products are purchased by a customer, the person will tend to use it always. Due to their high brand value and its strong distribution, Vaseline is considered as one of the top Nivea competitors.
2) Ponds
A famous brand of beauty and healthcare products, Ponds is owned by Unilever. Established in the year 1846, Ponds manufactures and deals with a wide range of personal care products. Their main products are talcum powder, petroleum jelly, face wash, cold cream, and soap, Ponds moisturizers, Ponds Cleansers, Ponds Oil, and Face Wipes.
Ponds cream was introduced as a medicine by scientist Theron T Pond in the United States. Over the years, this brand was a well-accepted brand among Americans and concentrated on producing vanishing cream. The main target customer for this brand is the women ever since its formation.
This brand has a good product line and the products launched by the company have always enhanced the brand value. Due to their affordable prices and strong distribution, Ponds is considered as one of the top Nivea competitors.
3) Clinique
Clinique is a private company who manufactures fragrances, cosmetics, and various beauty products. Established in the year 1967, this company is headquartered in New York City and is a subsidiary of The Estee Lauder Companies.
It offers moisturizers, cleansers, exfoliators, makeup removers, eye and lip care, skin toners, body care products, hair care products, anti-aging products and many more. It also produces skin care, shaving products, and grooming products for men. Their products are available through retail shops in Canada and United States and also through online. The company has a good marketing campaign which creates a strong awareness among people and the brand is recognized.
The main strength of this brand is, the products are customized and chemical free. Due to their high-quality product that is available across various locations, Clinique is regarded as one of the top Nivea competitors.
4) Johnson and Johnson
An American multinational company, Johnson & Johnson is a manufacturer of pharmaceutical, medical equipment, and consumer goods. Established in the year 1886, Johnson & Johnson Company is headquartered in New Jersey, United States.
The company teamed with its subsidiaries, researches and develops various products related to health and personal care which are available worldwide. The consumer products offered by this brand are baby care products, oral care products, and beauty products. The pharmaceutical products offered by this brand are in the areas of infectious diseases and vaccines, neuroscience, immunology, oncology and many more.
This brand has a strong presence within each category of product. It is a most trusted brand by many medical practitioners. As it is regarded as one of the largest healthcare providers, Johnson & Johnson is regarded as one of the top Nivea competitors.
5) Lakme
An Indian cosmetic brand, Lakme is owned by Hindustan Unilever. It was established in the year 1952 by JRD Tata on request from the then Prime Minister Jawaharlal Nehru who observed that Indian women spend on foreign exchange for beauty products.
This brand is considered as the first cosmetic brand in the country and is proud of their achievements in the Indian Beauty sector. It is a comprehensive brand of beauty which spans color cosmetics, skin care products, and offering beauty services through Lakme Beauty Salons. Its great bond in the fashion and beauty industry is demonstrated through their well-known event, Lakme Fashion Week, which is now regarded as the largest event in fashion across the country.
Lakme is a well-known brand and it has high visibility in the Indian market through their products and beauty salons. The famous Indian actress, Kareena Kapoor is the brand ambassador for Lakme. Due to the great product line and its visibility, Lakme is a top Nivea competitor.
6) Dove
A well-known personal care brand, Dove was introduced in the year 1955 and headquartered in the United Kingdom. Dove manufactures many products for women and men which are sold in more than 80 countries. Dove offers various products under the category of beauty bars, body washes, deodorants, lotions, facial, and hair care products.
Dove products are mainly prepared using salts of animal fats, vegetable oils, and synthetic surfactants. Due to these ingredients, these products are not considered vegan. The Dove has a great advantage in its design where it has a mix of both soap and cream thereby providing a cleansing and smoothing product. It is recognized well in the market due to its advertising and marketing strategies.
Their products are available through offline and online stores. Due to their various distribution channels, Dove is considered as one of the top Nivea competitors.
7) Olay
An American beauty product company, Olay was introduced in the year 1952. It is a brand of Procter & Gamble. It manufactures and sells various skin care products.
Earlier originated in South Africa with the name Oil of Olay, the products were unique with a pink fluid instead of cream. It marketed its product without much describing it. Over the years, the company began to market the products at the international level and the name was altered at each country. It has found its recognition in the beauty market.
The brand has a high value and customers get connected with the brand well. The qualities of Olay products are very good. They have specific product from anti-aging and to prevent dark spots on the skin. Due to their strong brand and distribution channel, Olay is considered as one of the top Nivea competitors.
8) Garnier
Garnier is a French cosmetic company which is a part of L’Oreal. Founded in the year 1904 this company produces hair and skin care products. The first product launched by Garnier is a hair tonic prepared by Alfred Garnier in the year 1904. Over the year, the company flourished as a hair care product with organic ingredients. All the products are prepared from natural ingredients. In the year 1965, L’Oreal group owned the company.
Garnier currently takes care of 27 professional and consumer products which include cosmetics and beauty products. At present, Garnier produces and sells varied products for hair care, skin care, hair color and styling products at about 120 countries.
The main strength of the Garnier brand is its association with the market leader of cosmetics, L’Oreal. Garnier’s products solution is centric to a specific issue like dry skin, hair fall etc. Due to their wide distribution network and its strong association with L’Oreal, Garnier is considered as one of the top Nivea competitors.
9) Estee Lauder
American manufacturer of cosmetic products, Estee Lauder was established in the year 1946. The company is headquartered in New York, United States. It is a manufacturer of products related to makeup, hair care, and skin care products. The various products of the company are sold in almost 150 countries under various brand names like Origins, Clinique, Estee Lauder, Prescriptives, and many more.
During the initial years, this company started entry in the cosmetic industry in the manufacturing of products such as skin lotion, all-purpose crème, and cleansing oil. Over the years it expanded its production into other products like fragrances, hair care, and cosmetics.
The main strength of this brand is its strong focus on Research & Development in identifying various customer requirements, its preferences, and new products formation. It has a good and attractive marketing strategy like providing a free gift with every purchase, organizing events etc. Due to their strong brand reputation, Estee Lauder is indeed a top Nivea competitor.
10) Shiseido
Shiseido is a personal care company based in Japan. Founded in the year 1872, this company produces many products various products like cosmetics, fragrance, skin and hair care. It is one of the oldest companies in the cosmetic world.
This company operates through two main segments of Japan and Global business. The Japan business segment focuses on production and sales of cosmetics, toiletries, and health and beauty products. The Global business focuses on the foreign cosmetic business which includes production and sales of cosmetics, toiletries, and beauty salon products.
The company also produces raw materials for cosmetics, medical drugs, and many more. The company has a great customer relationship department to achieve a great level of customer satisfaction. Due to its great performance in the market and strong brand portfolio, Shiseido is considered as one of the top Nivea competitors.
11) Neutrogena
Neutrogena is an American brand of personal care products headquartered in Los Angeles, United States. It produces various hair care, skin care, and cosmetic products. Established in the year 1930, the Neutrogena products are sold in almost 70 countries.
Started as an independent company, it was acquired by Johnson & Johnson in the year 1994. The company is famous for its topmost products and its innovative marketing strategies.
This company has a great product portfolio and their products cater to all the beauty requirements linked to hair care, skin care, and cosmetics. This is a very innovative brand which takes care of problems related to beauty and skin care. Due to their association with Johnson & Johnson, Neutrogena is considered as one of the top Nivea competitors.
Conclusion
The cosmetic industries are a much need industry to meet all the beauty requirement of people of all age groups. Nivea is making use of the expertise and considering the current trend in cosmetic, it tries its best to the cosmetic world to a better tomorrow.
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