Amul is an Indian Dairy industry that is based out in Anand, Gujarat. Established in the year 1948, this popular brand is managed by the Gujarat Co-operative Milk Marketing Federation (GCMMF) which is a famous cooperative body.
It owns about 3.6 million producers of milk in Gujarat. It is the largest producer of ice cream and other dairy products. The development of Amul is a three-tier model which has a dairy cooperative society which is at the village level, at the district level is the milk union and at the state level is the federation. It has developed a direct connection between the producers of milk and consumers and eliminates distributors.
Amul ice creams are delicious products that are prepared from fresh milk and are sold at multiple level packs. Amul dairy products are plenty like cheese, butter, etc.
Through this article, let us discuss various Amul competitors for ice cream and dairy products.
Top Amul Competitors In Ice Cream
1) Kwality Walls
A famous brand of ice cream, Kwality Walls, is a frozen dessert that is owned by Hindustan Unilever, an Indian consumer goods company. It is a famous company for producing and distributing frozen dessert in places like India, Nepal, Bhutan, Brunei, Malaysia, and Sri Lanka.
This brand is created by combining two formerly separate independent companies that were taken over by Unilever, Kwality of India and Wall’s of Great Britain. The brand with the red and white heart symbol on their pack spreads the taste and happiness across the globe for people of all ages.
The main strength of this brand is that Kwality Walls produces ice cream that caters to each and every need and occasion of customers. The Cornetto and Feast are much liked by young adults while Paddle Pop is liked by kids. Another strength is the deep pockets of HUL to back up the brand.
HUL positions each of the variations of Kwality Walls to make sure that they look good as per various segments. The pricing provided by this brand is feasible and affordable for all. Due to their strong backing of HUL and their wide range of products, Kwality Walls is considered as a top Amul competitor.
2) Baskin Robbins
A strong Amul competitor, Baskin Robbins was founded in the year 1945. It is the largest specialty store chain and the company is headquartered in Massachusetts, United States. The company has popular for their 31 flavors which are significant in their logo.
It also means that a flavor for each day of a month. But, at present, there are about 1000 flavors across the globe. It currently has their operations in about 50 countries and has about 7,500 stores. The company focuses on customer satisfaction and introduces new products that they will like. This brand is a global brand and is available in many places around the world. The company has set up many franchises which are also a reason for their expansion. The main strength of this brand is the availability of various flavors.
The ice creams of Baskin Robbins are prepared with great care with good ingredients and flavor that is liked by all. These ice creams stores can be seen easily available and are almost found in many places. Due to their great customer service and keeping up with the trend, Baskin Robbins is considered as a top Amul competitor.
Also a top Amul competitor, Havmor was established in the year 1944 when a young engineer of British Airways, Satish Chona planned to establish a popup ice cream shop in Pakistan. He started this as a part-time project to support the financial conditions of his family. Over the years it became a popular local ice cream brand.
Later in the year 1947, after independence, the business was shifted to Ahmedabad, India. Havmor has a wide range of product basket that consists of more than 160 types of ice cream flavors which are ready to eat. The ice creams are prepared from pure milk and good quality ingredients. The main strength of this company is their strong brand name with a great customer base.
In Gujarat, this ice cream holds the second position with great loyal customers. This brand has a variety of products which started as an ice cream but now it is progressively operating a food business as well. Due to their great experience and product portfolio, Havmor is considered as one of the top Amul competitors.
A popular ice cream, Vadilal was established in the year 1907 and headquartered in Ahmedabad. It is involved in manufacturing and processing of ice cream and flavored milk and exporting them. The company’s main business segments are ice cream, processed food, and others. In the ice cream segment, it produces ice cream and frozen dessert.
During the initial years of its establishment, it started with a soda foundation which was headquartered in Ahmedabad. Over the years, it grew into a popular company and has emerged into the biggest company which produces about 50 flavors in about 250 packs in form of ice creams and frozen food. Their ice creams are available in cones, cups, candies, family pack, an economy pack. The main strength of this brand is a clear understanding and projecting about selling frozen dessert.
Vadial accepts the fact that its ice cream contains vegetable oil. This company has seen in at bad times and has been a great fighter against its competitors. Due to their various promotional schemes and diversification, Vadilal is considered as one of the top Amul competitors.
A top Amul competitor, Dinshaws is a popular brand of ice cream that spans across India. It was established by two brothers Dinshaw and ErachshawRana. Their focus on the quality of ice creams thereby innovating new flavors which were truly wonderful.
The success in the production of ice cream gave rise to expand their business to several dairy products. The Dinshaws ice creams are available across India. The ice creams are prepared with at most care with the best ingredient. The process includes mixing some delicious flavors and make sure the best quality of ice cream is delivered.
From the fine range of ice creams to great flavors like Vanilla and Chocolate, this brand has great ice creams for all. Due to their great quality and taste, Dinshaws is considered as a top Amul competitor.
6) Mother Dairy
Mother Dairy is a famous dairy company that was founded in the year 1974. It is an Indian company that produces and sells milk, milk products, and other edible products. Mother Dairy is a subsidiary of the National Dairy Development Board (NDDB). This brand has seen to establish itself as a noteworthy occurrence in the market of Indian dairy.
The brand is quite popular in Delhi and NCR region. The main strength of this company is its existence in many sectors. It deals with milk and milk products which include ice cream, ghee, paneer and other dairy products. Over the years since its production, this brand has established a high trust among customers.
The customers are satisfied with their products and the company mainly focuses on the sentiments and demands of Indian customers. Due to their various products in this brand, Mother Dairy is considered one of the top Amul competitors.
7) Arun Ice Cream
A well-known brand of ice cream, Arun ice cream is most commonly known as Hatsun brand. As compared to other ice parlors, Arun ice cream opened their store in suburban and even in rural areas. This way, Arun ice cream became popular and its taste was liked by many customers. The ice creams of this brand cater to various people’s taste.
It has exclusive products for kids like the ice cream bars. The company keeps on introducing new flavors most of the season to ensure that the customer will have something new when they go to an Arun ice cream parlor. It provides a great service to customers through their franchise. It has almost 70 mouth-watering ice cream flavors.
Due to their high-quality products with good attractive packaging, Arun ice cream is considered as one of the top Amul competitors.
8) Other Regional Players
Ice Cream market has many regional players. This is because of the low barriers to entry in this segment. Furthermore, the segment has production and raw material as the bottlenecks. So individual dairies also take part in ice cream manufacturing. As a result, a huge bulk of the market flows to regional players.
Top Amul Competitors In Dairy Products like Milk, Cheese, Butter etc
A famous Indian food products company, Britannia is headquartered in Karnataka, India. The company was founded in the year 2002. The Britannia dairy is involved in producing, marketing, and selling various dairy products.
Their dairy products include cheese, butter, dairy whiteners, milk, and ghee. Britannia is considered as the only company in India that offers bakery products at feasible rates and because of this, it has a large customer base. This brand is visible in many segments like the biscuit, cakes, rusk, and dairy products. It has a huge product portfolio with great market recognition and distribution.
It is considered as a market leader in bakery products. It offers healthy food products for the biscuit, rusk and a wide range of dairy products like cheese, curd etc. Due to their brand value and their products, Britannia is considered one of the top Amul competitors.
Nestle is a popular food processing company that is headquartered in Switzerland. It is a great food processing company in the world. The several products of Nestle are bottled water, baby food, medical food, breakfast cereals, coffee, tea, ice cream, dairy products, confectionery, frozen food, snacks, and pet foods. The company has about 447 factories which are operated in about 196 countries having approximately 339,000 employees.
Nestle is focused on improving the quality of food by providing various factors like wellness, health, and nutrition in their food products. They provide the healthy and great taste that caters to all the stages of a consumer’s life and at all time of the day. The company has been continually in various research for giving innovative food and beverages. Due to their well-known products and their quality, Nestle is considered one of the top Amul competitors.
11) Mother Dairy
Mother Dairy is a famous dairy company that was founded in the year 1974. It is an Indian company that produces and sells milk, milk products, and other edible products. Mother Dairy is a subsidiary of the National Dairy Development Board (NDDB).
The company sells milk and various milk products like ice creams, paneer, and ghee. The company sources major part of its milk requirement from dairy cooperatives. The company processes milk which is controlled by automation. It makes use of microprocessor technology to integrate all functions of milk processing to make sure that the products are of high-quality.
It produces roughly 3.2 million litres of milk daily. Due to their vast experience in this field and their quality of dairy products, Mother Dairy is considered one of the top Amul competitors.
12) Regional Dairy Players
Like Ice cream, there are many regional players who provide Buffalo milk or Cows milk with home deliveries. This unorganized segment takes away the market from the organized milk segment which belongs to Amul, Mother dairy and others.
Ice creams and dairy products are general food which is produced from milk. These days there are many new brands. As each brand focuses on innovations and commitment, many ice cream and dairy companies across the world come up with many new healthy and tasty ice cream and dairy products.