When it comes to discussing the roles of a reputation manager, there are a lot of things that come to mind. After all, the reputation of a company is one of the most important things around here. We all know that a lot of people talk about a particular business everywhere.
These talks can either be from a negative point of view or a positive one. If the information shared is a positive one then it is all well and good for the company. But in case, there is some negative information being shared about the company and it gets in the minds of people, this can be bad news for the reputation of the company.
This is one of the main reasons why reputation management and more importantly reputation managers are a necessity for different companies that are online as well as offline.
There are many reputation management tips and tactics that surround the company and it takes a professional to understand and imply all these tactics in order to make sure that the reputation of the company stays safe. This is where the reputation manager comes to play. Here we shall be discussing a little bit more about the reputation manager and his roles that help the company.
Who Is A Reputation Manager?
A reputation manager for an online as well as an offline company is that professional that uses the different tactics of reputation management in order to make sure that the reputation of the company is intact.
It is vital that the company is in the good books of the people and that is why the company needs a reputation manager so that they can ascertain the goals of the company and make sure that it always sparks up positive reviews from the customers.
Reputation manager is responsible for creating and maintaining the brand name of the company in the good books of an online community. Social Media, Search Engines, Blogs, forums etc. are the parts of the online community and a reputation manager will ensure that your brand enjoys a healthy and productive presence over there.
What Are The Roles Of A Reputation Manager
Here we are going to highlight some of the things that a good reputation manager would do exceptionally well. So, if you want to know more about it, make sure that you read all the way until the end, people. We are pretty sure that you will find something interesting. So, without any further ado, here are some of the roles of a reputation manager.
Creating Communication Strategies That Will Help The Company
Many of you might not know it but one of the most important roles of the reputation management is to see that the company has got a proper strategy of communication so that it includes every single organization segments that are present in the company.
With the help of such a strategy, the company will be easily able to convey the true and actual essence and properties of the company to the customers in the market. It is really important that the reputation manager has an idea about the goals, mission, direction, and the face of the company as it will help in the creation of such as strategy for the company.
They need to make sure that they extend several options such as internal events, newsletters, and other important things in order to make sure that the company is properly portrayed on the market. So, it is needless to say that the reputation manager needs to be an expert in all the different ways of communication.
1) Management Of Messages Outward
After there has been an establishment of the company message, it is then a necessity to see to it that the messages are properly managed outward. That can be a very complex and complicated procedure as the people and the employees of the companies do a lot of interacting these days.
So, the role of the reputation manager is to make sure that they find out the channels of communicating which will produce the best results. Also, they need to make sure that they figure out the visual elements and the content that will be taken into consideration by all the stakeholders.
This way, they will be able to protect and preserve the reputation of the company. That is a very important role and if you want to be a reputation manager then this is something that you have to do for sure. Make sure that you know all about it people.
2) Check For The Alignment Of The Messages Sent
The next thing that the reputation manager needs to do is to see whether the messages that are sent out from all the departments are in complete alignment or not.
It always happens that most of the company’s departments tend to convey the messages containing information that is not correct or complete or doesn’t really resemble the messages conveyed by the other department. This can, in turn, create some major confusion on the business market.
This is where the reputation manager again comes to action. With the help of proper procedures of internal communication, the reputation manager would make sure that such mistakes do not happen.
3) Identifying Communication Requirements And Chances
Another one of the roles of the reputation manager would be to make sure that they are completely able to find out the opportunities and the requirements of the people.
Also, they need to make sure that they find out the employees who are important for conveying the message of the products, achievements, organization culture and other important aspects of the businesses.
There is an imminent need for a proper communication strategy in order to make that happen and that is the reason why reputation managers are allotted in every single company.
How Reputation Manager should handle negative results for your brand on Google?
To remove negative results on Google about your brand, reputation manager can follow below given steps-
1) Get that Bad Comment Removed
If someone has posted just for imprinting a negative image of your brand, you can politely ask them to take down that comment. You can also submit a legal complaint to Google and then Google will take the actions accordingly.
2) Hide Negative Results by posting Positive Comments
For a reputation manager; it is must to ensure that people see positive results on the first page of search results and for this, he or she should offer something positive to talk about. Hence, they also bury the negative comments on the web. Controversies can be overcome by regular engagement with the your audiences.
3) Show regular engagement
You can resolve all sorts of negativities by offering regular engagement with your audiences. With the help of this, you can clear all the doubts and complaints of your users that will showcase that you care about them and ready to resolve all their problems. By using such techniques, a Reputation Manager strengthens the related of a brand and its users.
What are the best tools for a Reputation Manager?
1) Google Alerts
This will help reputation managers to know about the web pages that are having any mention of your brand on the web. This is great in tracking blogs, web pages, forums and so forth.
Utilizing this tolls alleviate reputation management on Twitter. It can track your name with or without Hashtags on Twitter that will give details related to time, accounts, sentiments, dates, etc. about the mentioning of your brand on Twitter.
2) Social Mention
You can consider this one as the social media version of Google alerts that will let managers monitor the presence of their brand on Social Media channels with utmost ease and accuracy.
3) UberVU ORM Tool
This is one of the best tools for reputation managers, as it gives all the details about the important things that you need to know about your brand. Using this will guide about the patterns, stories, influencers, engagement, real time data, etc. about the brands on the web.
4) Reputation Defender ORM Tools
All the quests of the brands to enjoy boosted online presence and positive reputation are fulfilled by this ORM tool. It lets reputation manage track the reputation of a brand on the web and acts as a personal marketing machine.
The reputation of the company clearly depends on the actions taken by the reputation manager in a great way. So, there is no doubt about the fact that the reputation manager has a very big and important role in the success of the company.
So, there you have it, people.
These were some of the most important roles, tips and tools that the reputation manager needs to pay attention to while managing online reputation of a company.
If you want to be a reputation manager for a company, then we are pretty sure that aforestated tips will help you make the right choices. In case of any doubts, feel free to share your queries in the comments.
Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.