So, you heard about online marketing, hired top online marketers and now, your business enjoys boosted online presence. Your prospects are talking about you, competitors are analyzing your performance and things are just a bed of roses for you. What is next? – Now, you have to incorporate measures that can empower your brand to sustain its current optimized existence like a real champion. –And for this, you have to understand the importance of Brand Mentions.
At the point when individuals discuss your brand, you should know when and where your brand is being mentioned online.
Different places where brand mentions may occur are blogs, community sites, forums, and so on.
Monitoring the discussions about your brand offers you the opportunity of reputation management. You will also get insights into the performance of your marketing campaigns.
Brand Mentions offer better comprehension of how your existing and potential customers are interacting with your brand.
Different types of brand mentioned you need to pay attention to are-
- Web Mentions
- Customer Reviews
- Social Media Mentions
These three mentions cover the complete online landscape for you.
They help you know everything that is being discussed about you on the web.
To understand the real power of Brand Mentions and its tracking, let us now understand the importance of Brand Mentions via below given advantages of Brand Mentions-
Table of Contents
5 Reasons for the Importance of Brand Mentions
1) Increase in the Efficiency of Online Marketing Campaign
When it comes to online marketing, advertisers and marketers must be very pertinent and focused. Furthermore, data, analytics and customer information are vital. Behavioral tendencies, preferences, demographics, likes, dislikes, etc. let you know your customers more. Brand Mentions do this for you, hence the importance of Brand Mentions includes its ability in running more personalized and conversion driven marketing campaigns.
With the right use of Brand Mentions, you can listen to your clients and hence, you will be able to address your clients’ specific needs. Tracking brand mentions helps you know what your clients are discussing your brand. You can also know who your clients are. Result driven targeting is unimaginable in the event that you do not know whom you are promoting your brand to and what their inclinations about your brand are. You need to discover your prospects by taking a gander at the demographic details of dialogs around your brand.
- Brand Mentions help you go where your clients are. You will be able to pick the correct channels to run your marketing campaign. By tracking discussions around your business, you will be able to learn on which online places your clients are most dynamic.
- Importance of brand mentions is comprised in its ability in informing you about the places where potential audiences are present. In addition, Brand Mentions will help you track the latest marketing trends in your niche.
- Tracking your competitors’ mentions will also empower you to make more informed decisions to improve your online presence. You can also find right influencer for you by tracking Brand Mentions.
- You can easily find influencers or industry leaders who are talking about your niche, industry or even for your brand.
2) With Brand Mentions, you’ve got the key of Quality Backlinks
Importance of Brand Mentions is also incorporated in its ability to offer you quality backlinks from High Authority Sites. Actually, when a site or brand enjoys mentions on the web, other businesses of the same niche prefer to link to that brand. Other businesses like to ensure their users find your brand for relevant information. In Social Media Marketing, Brand Mentions is done via a hashtag# or the ‘@’ symbols that let you know that your brand is being mentioned somewhere.
Tagging is also done for the posts that are relevant to your brand. This way, followers of those brands will land on your site or page that you can easily track and convert them with more personalized campaigns. When your brand enjoys web mentions, the vast majority of users will make a link to your Facebook Page, Twitter Page, LinkedIn Page, and Website to associate with you. This will help their users get the information from a site of great online repute.
- Such backlinks work exceedingly well in helping you with regards to ranking in Google. When quality sites give links to your site, it helps in increasing your SEO ranking as well.
- Google algorithm finds that you are offering value to a wider base of information seekers and this improves your online authority as well. When you continue getting links from quality sites, Google sees your name repeatedly that drives Google to push your links higher up in SERPs.
- To get backlinks from Brand Mentions, you need to track all the web mentions and plan your outreach. Writing news based articles or perennial content in your niche is also quite helpful in this. Detecting influencers and utilizing NoFollow or DoFollow links will also help you in this.
3) Brand Mentions ensure Immediate Boost in Sales
Obviously, this one has to be in the list of the importance of Brand mentions because ultimately, all the aforestated benefits of brand mentions will help you enjoy better conversions. Brand Mentions and their tracking to run more personalized campaigns will guarantee a lift in your deals. Your online share will increase, your brand reach will be boosted and when more and more people will be peeping into your world, for sure your chances of converting potential customers into loyal customers will increase.
Just imagine a scenario when an Instagram influencer with 10,00000 Followers mention your brand and give a link back to your page. This is just going to increase your traffic. Tracking mentions and personalizing campaign as per that will help you convert that traffic in your favor to boost your sales.
- Brand mentions also ensure a lift in your SEO that will likewise enable you to increase your client base. Your brand will be put in front of more audiences that you would not be able to target otherwise.
- Generally, users who come to your page via Brand Mentions have more tendencies to trust you. That will ultimately compel them to opt for your services.
3) Offering Sustainable Social Proof is the inherent nature of Brand Mentions
Tracking Brand Mentions helps you know the likes and dislikes of your customers and accordingly, you improve your service that ultimately creates a positive brand voice for your business on the web. This empowers your brand to enjoy a better online reputation in front of your competitors.
All things considered, tracking brand mentions and revamping online presence accordingly will let your clients trust your brand. You will be mentioned in the top lists of businesses that are offering the same kind of products and services that you offer, and hence your business will enjoy better repute on the web.
- Brand Mentions act as word of mouth promotion. Other individuals will see that you are referenced as top performing site in your niche and they will look into your identity and what you do to know more about you.
- Whenever they require something that you offer, they will recall you in light of the fact that a companion let them know or in light of the fact that they read your company name in the list of best sites/businesses in a particular
- When your product, service or content acquire trust online, Search Engines like Google begins to acknowledge that you are offering value to your audiences that prompt a superior SEO ranking for your business as well.
4) Enhancement in your Customer Retention Abilities
Different online optimization strategies can draw in huge numbers of clients towards your brand, but real game begins when you try to retain your buyers and make them loyal customers. You need to make them happy all the time, and the best thing to do this is knowing what they are saying about your brand and responding accordingly to make them feel that you value their responses and care about them
Listening to the needs and feedback of your clients and responding to that in a prompt fashion is always going to help you retain your buyers. With brand mention tools, you can monitor the behavioral preferences of your buyers. You should track Social Media Inquiries, as many clients swing to Facebook or Twitter or even Instagram to mention your brand (positively or negatively). You should use tracking tools and respond them in the most personalized way possible.
- With the help of Brand Mention Tools, you can monitor different social media channels from one place. By tracking brand mentions, you can comprehend how cheerful your clients are about your services.
- Tracking tools will also empower you to identify unsatisfied customers at the beginning. Then, you can offer the best possible solutions, so they would also be convinced to mention your brand in a positive manner.
We have been talking a lot about tools to monitor brand mentions in the aforestated points, so providing a list of some of the best tools to monitor web, social and review mentions of your business-
- Google Alerts
- Talkwalker Alerts
- Social Mention
Now, we hope, you would have understood the importance of Brand Mentions and how its tracking can empower your business to generate more sales. In case of any doubts, share your views in the comment section below.
Liked this post? Check out the complete series on social media marketing