If you have been on the internet in 2018 for any length of time, then you might have heard the term “Content Creator” thrown loosely about. Many people on the internet refer to themselves as content creators – YouTubers in particular use this term when referring to themselves since they create, edit and post their own videos based on topics or niches they choose themselves.
If we go by that concept, then anyone who creates an original work and shares it with the world – not necessarily over the internet – is a content creator. Thus, a content creator is a person who creates, distributes and promotes content that is either for his or her own brand or for someone else’s brand. All sort of content creators come under this umbrella. Bloggers, writers, painters, graphic designers and even copywriters fall within the purview of this definition.
Thus the work of a copywriter involves two things – creating content and ensuring that it gets promoted in the right manner to reach the target audience he or she himself or the person he or she is employed under has determined. More often than not, content creators are looked upon as quasi-professionals. This is owed to the fact that content creators – especially those working for small blogs and advertising agencies – are usually freelancers who juggle their gigs with their full-time jobs.
However, large concerns such as big YouTube channels and advertising agencies employ dozens of fully qualified content creators since the volume of work in these organizations is large and work is constantly needed to be done. In today’s world, digital marketing is the buzzword and most content creators operated in that sector. However, some still operate in an offline mode such as creating content for brochures, client packets and the like.
One of the main considerations that you have to ponder on if you have a business of your own and want to grow it is do you need a content creator. Is the cost of the content to be produced justified by the return generated and can’t you just do it all yourself?
We know that temptation is great, but even if you have some measly experience in running a business or at the very least, heading a small part of one, then you know that there is too much stuff for one person to handle. And if you are the owner, it just is not a feasible solution for you to sit at your laptop and write blog posts while there are customers waiting outside for deliveries and suppliers queuing up at the backdoor for payments.
While content creation is important as a marketing tool, you cannot compromise on operational aspects just to keep the marketing under your wing. Employing a content creator will ease your mind. Also, content creators are specialists in what they do and employing them has some distinct advantages as we have talked about below :
1) Attractive Branding Offline
Content creators are masters of their art and passionate about what they do – they are creators who like to perfect their pieces to the highest point of zenith. Employing such a content creator is thus bound to leave you with a mindbogglingly attractive brand by dint of presentation, wit and dazzling graphics – depending on what your brand is and which type of content creator you are hiring.
If you hire a good designer, then you are sure to have a mind blowing logo on your hands, while if you employ a writer, get ready to have some glowing testimonials, blog posts and advertisement leaflets on your hands.
2) Increased Traffic Online
Now that we have got the offline aspect out of the way, it is time to get real. Most of the world’s businesses nowadays are run over the internet and often solely on the internet. Thus, digital marketing is a key element in this cloud-based trade atmosphere – and this is where content creators come in. The tools of digital marketing being blogs, vlogs, social media outlets like Facebook, Twitter, and Instagram, with even newer avenues coming in like YouTube advertisements, there is an ever-growing need of making it big in the online world if you want your business to grow.
If we have said it once, we have said it a million times, that yours is not the only business out there and there are many others like you who are vying for the limited time and even smaller attention span of the consumers. To cut yourself a slice of the online market pie, you need to grow the traffic to your blog and social media handles.
This is necessary as it is a wildly self-reinforcing phenomenon since people trust those businesses which have more followers or which have really popular blogs and websites. In this case, it is imperative that you hire a content creator. There is much more that goes into writing a blog post than meets the eye, like taking advantage of search engine algorithms to make it to the top of search results and content creators are expert at that.
Frankly speaking, that is all a content creator does and all the other activities that might be pursued by him or she are simply aimed towards meeting the same ends through different means. But make no mistake, content creation is hard work and you can never go wrong with an expert.