What is the Importance of Blogging to small businesses?

Either you want to set your brand tone, generate leads, boost Search Engine Ranking or optimize revenues; blogging is one of the best techniques of online marketing. When it comes to the importance of blogging for small businesses, let me tell you that it is going to be the most vital and cost-effective marketing technique that ensure best-suited results.

Nowadays, the success of any business is based upon the online presence, search engine ranking, user engagement, lead generation & conversions. Blogging empowers small businesses to appreciate all such benefits in the most affordable and efficacious manner possible.

In this post, we will be covering some of the best benefits of blogging that will spontaneously highlight the importance of blogging for your business –

Importance of Blogging to Small Businesses

1) Blogging is the base of creating high-quality new pages to your site

While understanding the importance of blogging, the very first thing that you need to understand is its ability to create new content for a site. With this, site owners get the ability to add new pages to their site that is very useful in boosting ranking in SERPs.

• Every blog is an Indexable page that optimizes the search engine friendliness of that site.
• Blogs give you the opportunity to create quality, engaging, thought-provoking and valuable content that offers value to your audiences.
• This lets Google recognize that you are offering the real value to site visitors and hence your site authority will increase.
• Blogging also offers new opportunities to add a wide range of relevant keywords in your site post that will again help in boosting SEO potential of your site.
• Longer blogs offer better chances to add more words that are new for the web crawlers to index.
• So, blogging is going to offer great content marketing, authority and SEO opportunities to your site.

2) Blogging is very effective in directing Relevant Traffic to your site

Blogging offers you the chance to make engaging and relevant content that pull in your audiences. You can utilize blogs as an advertising strategy to drive relevant audiences back to your site, as then the real importance of Blogging will come into play. You should create a blog on your site that can further be shared on different Social Media pages.

• This way, blogging will help your business on Facebook, Instagram, Twitter, LinkedIn and Pinterest sorts of social channels
• You can add images and videos in your blogs to make them more appealing, informative and comprehensive to satiate your audiences and optimize audience base
• You can use inbound links in your blogs that empower you in sending traffic to specific pages of your site

3) Get More Local Clients to Your Small Business

You can integrate blogging and local SEO for increasing your local customer base. With a routinely refreshed blogging site, you can quite easily create a steady stream of good leads from all around the places that you wish to target.

• Providing comprehensive blogs that tackle different issues of your prospects and offer them real solutions will let audiences love to opt for your products and services
• You can specifically target a particular location and come up with the blogs about the inclinations of your local audiences to widen your business reach in the target base

4) Effective & Result Driven Search Engine Optimization

In some or other ways, SEO is being covered in all the aforestated points to highlight the importance of blogging. Blogging is the most powerful way of improving SEO results. Blogs are the most vital component to optimize your online presence and beat your competitors. You can use keywords in the blogs, categories and add other tags that will ultimately make your site user and search engine friendly.

• While blogging, you always have the chance to present keywords associated with your business niche in your posts. This strategy is best in pulling in the correct audiences for your site. This will empower you to appreciate boosted online presence and authority
• You can use Google’s AdWords Keyword Planner for finding the right keywords for your blogs. This will be an awesome method for you to use those keywords that are being used by your prospects while performing online searches
• With the help of analytics, you can easily find the insight about your audiences. This will help you run more personalized campaigns on your site. Such strategies are very effective in increasing lead generation and conversions

5) Importance of Blogging in selling a Product or Service

With the help of a blogging site, you can efficiently create and run an online store. You can also use blogging for Affiliate Marketing to sell products and services of Affiliate merchants.

• You can create blogs on particular products and services for driving action to your landing pages
• Offering comprehensive knowledge and solutions related to any particular products or services via blogging is very effective in increasing sales of those products or services
• You can create powerful content that can top the ranking in SERPs, so when your target audiences search for that product or service, they find your blog on top and then make a purchase from you

6) Use Blogging effectively for collecting Emails

Emails are still very powerful in generating leads and ensuring conversions. You can create your rich and effective Email List with the help of Blogging. You can come up with the convincing and compelling content that can cajole your readers to share their email and other contact details with you.

• This will help you establish an instant and result driven connection with your audiences
• For this, you need to come up with the blogs that have the capacity to stand out enough to be noticed by your prospects
• Blogging is one of the most powerful and successful ways of increasing your email list

Blogging positions your Small Business as a Trend Setter & builds Trust

Adeptly written quality blogs exhibit your small business as a trendsetter. You can come up with blogs based on the latest trends in your industry. By blogging about topics that resound with your market and demonstrate your insight, you will be able to highlight your style and panache of your brand. The retailer can compose blogs about their products and empower them to rank good in search engines. This will let your prospects be more acquainted with you as the best place to know about those items.

• You can share those articles on the social platforms and generate more traffic. This will also be helpful in trust building, as your audiences will consider that you are a pioneer or leader in your industry that will automatically translate into better brand building opportunity for your business
• Blogging helps you earn trust by offering value to your audiences on a consistent basis. Some of the best international bloggers have utilized this tactic by frequently posting significant, beneficial, and in-depth articles on their web portals.
• Once your audiences start believing in you, generating more leads, sales and accomplishing business goals turn more alleviated for all kinds of businesses

In addition to all the aforestated benefits, the importance of blogging is also incorporated in its ability to developing Productive and Long-Term Customer Relationships and appreciating better brand identity on the web.

Therefore, all those small businesses or startups that want to optimize their online presence and revenues should start utilizing blogging. It is the most cost-effective method that sets the base of all kinds of online promotion and advertising. Blogging plays a key role in SEO, Social Media Marketing, Email Marketing, Inbound Marketing, Content Marketing, etc.

In case you face any problem while creating your blog or optimizing its online presence, feel free to ask Marketing91 team in the comments below. We will be more than happy to resolve all your doubts.

Cheers & Happy Blogging!

Liked this post? Check out the complete series on Blogging