Have you heard of Keyword Stuffing? If you are new into the world of SEO and internet marketing then you must have heard lots of opinions on this. We all know that keywords are significant in deciding the ranking of your content, site, webpage or blog in the SERPs.
They are one of the most important factors that are used by the search engines in optimizing your contents or page. This is the reason many of the marketers make use of so many keywords, so their content or site can rank good.
This practice of using a large number of keywords in blogs, content, Meta or webpage just to trick search engine and rank good is known as keyword stuffing.
It is an artificial way of tricking Google and that is why it is considered a Black hat technique to do SEO.
Though this method was one of the most effective methods of the past now it is not considered even a white hat SEO technique.
Recently, word stuffing is also known by a number of other words such as spamdexing or web spam. In this, the keywords are stuffed in different areas such as the Meta description, the body content or even in the backlink of the content.
Currently, this is considered as one of the most unfair ways to gain ranking and this cannot benefit the Search Engine Marketers in a huge way.
Let us now deep dive into its world and diagnose how destructive it can be for your SEO strategy-
Is Keyword Stuffing Dangerous For SEO?
Not only is the stuffing held dangerous for SEO but also for the reputation of the brand that you are promoting on the web. There are a number of reasons due to which you can hold stuffing or the keywords to be a very dangerous practice in a whole. Let us unfold some of those here and now-
1) Black Hat Technique
Google hates marketers who make use of the black hat techniques to gain good ranking in the search engine. Even if you have gained a good ranking in the search engine due to the method of stuffing, Google may drop down the ranking soon or may even remove it from the pages. At times, it may also happen that Google may penalize you for the stuffing thing that you have done.
Recently, Matt Cutts from Google has even spoken out that Google is working in strengthening up the GoogleBots so that such tricks can be caught and can be reduced down.
2) Negative User Experience
Are you thinking someone that getting a high rank on the search engine is the only thing that can gain you good business revenue also? This can be your biggest misconceptions because you may get a ranking in the search engine but when you are not able to impress the audience, of course, you will not get good revenue out of it.
3) The harm in Search Ranking
The primary goal of Google is to serve its users in the most personalized way possible. So, when you trick Google by stuffing keywords, your visitors will find nothing much impressive on your page. They will not stay on the page and will never return back also. Of course, when you are not able to impress the audiences, there will be no such transactions or activities on the page and hence your revenue will be not much. This will not only disappoint visitors but Google also considers it a very bad practice and hence, your ranking will be drastically affected.
So, now question arise how can you resolve this issue of keyword stuffing, let us understand that as well-
How To Avoid Keyword Stuffing?
If you are looking out for ways to avoid this, it is important to know how you can understand that the stuffing of the keyword has been done. Here are some of the ways that can help you in knowing that stuffing has been done.
- When some of the phrases or words are repeated again and again unnecessarily,
- When there are some such words that are actually out of context,
- When blocks of the same keywords are inserting many times,
- When such keywords are inserted that are actually not relevant to the topic.
To avoid keyword stuffing, you should make use of the keywords in the right way. Some of the tricks to use the keywords in the right way are:
- Assigning one primary keyword to every page,
- Writing a content that is more than about 300 words,
- Using the right density of the primary keyword in the text,
- Also making use of the secondary keywords, long-tailed keywords or synonyms in the copy,
- Placing the keywords in the correct page elements,
- Having a check of the on-page SEO.
For checking keyword stuffing, there are some good tools that can alleviate your task and empower you to make your SEO White Hat and result driven-
Keyword Stuffing Checker Tools
So, by now you must have understood that stuffing of keywords is a crime in the eyes of Google. It has been also described in the above section that how can the stuffing be avoided. But how to check whether the content is stuffed with keywords or not? There are a few of the tools that can be helpful in letting you know about it.
Here is a list of all such tools that can help in knowing the keyword stuffing of a page or content.
This is an online tool that is free to use and quite convenient to use. The tool lets you know about the density of the keywords in the text so that the stuffing can be also known.
Also, it shows up the stop words that have been incorporated into the text. It is also has a text editor option so that you can make changes.
The use of the tool is quite easy where you just need to paste text in the blank space offered and click on the ‘check’ option. The tool not only catches the stuffing but also corrects it.
2) Ninjas Keyword Density Analysis Tool
It is again a free and simple to use tool that can help you in identifying the stop words or the stuffed words. What you need to do here is just import the URL of the text or the site that you wish to check and click on the ‘check’ button.
The tool will let you know about a number of things such as the total number of words on the page, the linked words, the non-linked words, the stop words, and many others.
It shows the keywords used not only in the text body but also in the description and in the backlink. Having a check of the analysis and the report, you can know about the stuffing of the keywords and then can make necessary changes to improve the quality.
3) GeoRanker Keywords Density Checker Tool
This can be considered as one of the best tools to check the SEO optimization of a page in the right way. It will let you know if your keyword density is lesser than the required one or is much higher than can be bad.
After you have put up the text page that needs to be checked, the tool comes up with a number of results such as keyword weight in different places such as body, headings, title, links, images, and others. Also, it checks out the stop word and other phrases.
You can offer a guideline to the tool such as ignoring particular content or minimum density to be used so that you can come up with a perfect checking done.
If you are looking out for a super easy tool to check your stuffing related issues, this can be one of the best tools that you can make use of.
This online tool is free to use and also does not make you paste text to correct the problems.
You just need to paste the URL of the text and the tool will throw out all the stop words in the text. It can be rather said as the keyword stuffing corrector as it identifies the stuffed words and then removes it so that you can have a text free from such words.
5) PrePostSEO Keyword Density Checker
This tool is another convenient way to keep your website away from keyword stuffing. If you wish to check the text of the page or content, you can either paste the text in the blank page available or can import the link of the page and then check the text.
The tool makes use of three different angles to check the keyword density so that the right results can be brought out.
The best thing about the tool is that you can integrate it into your website to get a result of the keyword density each time when you update content on the site.
6) SmartSEOTools Keywords Density Checker
Again one of the very popular tools that can help you check keyword stuffing with great ease.
You can use it to check the keyword density of your web page. The process is very simple and you just need to enter the page URL, and the tool will check the keyword stuffing like a pro. You can also include Meta Tags, Alt Titles, Titles in your checking.
It also enables you to enter any text in the given box and check for the stuffing of keywords.
It is believed that the keyword density of a text should be in between 1% to 3%. If the density goes over 3%, it can be said to be stuffing of the keywords. The tool VisioSpark does a clear calculation of the keywords and then identifies whether the keywords are stuffed or not. If the keyword density is found to be more than 3%, it shows the results and asks for further corrections.
You can either import a text from an URL or can also paste the text in the black space provided. Now, you need to click on ‘check’ and the tool will provide you with the density of the keyword in the text. You can have a check of these keywords and can make the necessary corrections to it.
Many of the marketers make use of the option such as stuffing of keywords even today to get high ranking on the search engine. Very rarely it may offer instant results but these are short termed and ultimately it is going to harm your search ranking.
Use of Keyword stuffing will lead a brand, business or campaign to a loss.
We hope the aforestated tricks to stay away from the stuffing issue and tools that can help you in avoiding the problem of keyword stuffing in your content will enable you to find the befitting solution of this problem.
Still, have any doubts about the use of keywords in SEO? Share your queries with us in the comments below.