Looking at the prevalence of digital channels around the world, digital skills have become inevitable for all kinds of market niche be it entry-level call center jobs to the high skills jobs in IT, Data and Analytics.
As per a recent analysis, 75% of low-skill jobs, 85% of middle-skill jobs and 83% of high-skill jobs need digital skills.
Also, the research confirms that businesses pay 29% more to the professionals who also have digital skills.
That is why; we thought to come up with this post to inform you about the best digital skills for you. But before going into different digital skills, let us first understand what digital skills are and why they are becoming so crucial in today’s time-
What are Digital Skills?
Digital Marketing is a better source of engaging clients or customers.
Nowadays, Digital skills are required to increase the growth of companies through advertising and marketing. It empowers businesses in running more targeted and customized campaigns that optimize lead generations and conversions in a result-driven manner.
Although obtaining digital skills isn’t easy, training and coding clubs are good for engaging students with digital skills. Some programs can be useful in learning machine language or programming.
Digital skills can be considered as an ability of artificial intelligence required for expanding growth.
Any jobseeker with digital skills is preferred over others because of her/his technical knowledge.
Most people who are good at academics are appreciated, but this digital era has modified the role. Individuals with digital skills are a necessity these days.
Importance of having Digital Skills
Digital skills are vital, maybe not right now, but they will be in the future.
With this modernization of technologies, it is essential to understand what digital media has to offer. In the workplace, digital techniques are required in different sectors with relevant skills. However, if you have no idea of digital media, you will be amongst those who are still lacking.
Digital skill is crucial for letting the customers know your company precisely by engaging.
Be it Social media, Email, Web Designing and Development, Data Visualization, everything is a digital skill. A person who has any of these skills will have a higher chance of getting a job in comparison to those who are only useful in academics.
Top 10 Digital Skills
Digital skills aren’t limited; tech companies require employees with abilities to tackle problems by digital programming.
Data science, analysis, social media, programming, and several others are introduced in the tech industry. Some are best for PR, and advertising and some are good in Data Management, every skill is useful for the growth of the company. Here, we have mentioned ten and explained them briefly-
1. Social Media Digital Skills
Social media is no less than a necessity these days.
Almost all of us are indulged in the world of social media. Therefore, it is crucial to know its use. Every professional should know about social media and its significance. That’s because, recently, people are more connected with society and their clients through social media.
There is no hesitation in saying that Social Media has become the best source of communication. Nowadays, the maximum engagement of educators, people in business, celebrities, and every individual is on social media.
Hence, people should have Social Media Digital Skills and know how it can benefit you in advertising and educating one and all.
2. Data Visualization and Digital Design Digital Skills
Data visualization, when a designer helps the management to make crucial decisions by visualizing complex data.
Power BI and Tableau are some tools that are used by data designers for analyzing the data. These tools have made it easier for designers to interpret and show valuable insights. This visualization has gained several businesses in making vital decisions.
The designers have this skill and make it easier for people to conclude what is going on. It is no less than a management skill where people can visualize the outcomes.
It also helps them in concluding the vital parts that should be taken care of since visual data are always better to understand than reading long paragraphs.
3. Content Management related to Digital Skills
Infographics, Blogs, Podcasts, Videos, Status updates on Social Media, everything is content.
When you know how to manage these handles and how to organize them, you have better digital skills. You can be a great advertiser or keyword optimizer yet if you aren’t good at content management, you lack something.
People should understand the significance of content management.
For establishing brands, driving brand awareness or influencing, content writing is crucial. Content management is not only about writing but managing and influencing as well.
One should strategically manage everything that is required for advertisement.
When you are advertising a brand, you should post frequently, and in an organized way, this is a great skill.
4. Strategy and Planning related to Digital Skills
The idea of Planning is not just deciding what you are going to execute but to organize strategically.
Strategy and Planning play a crucial role in determining the fate of any advertisement, service or business. Let’s assume you have decided to initiate a business, but you have no idea about your next step. This can ultimately harm your business.
Making clear strategies before initiating the work is vital because it gives you the idea of the future. You will always have a plan B if something goes wrong, but if you aren’t aware of the concept, then it will destroy your plan. Anyone who is a planner and strategist is in high demand these days since it is crucial to work as per strategy.
CRM, Scheduling and business management related tools are some of the digital skills that are crucial for this.
5. Data Science and Data Analytics Digital Skills
Data scientists are high in demand for data measurement.
People with the ability to analyze the data and manage it are a good source of increasing the customers. Being a Data scientist can be professional and better in this era of digital marketing.
Making students data-driven while making decisions is the ultimate significance of Data Analytics, plus it can also be said that SEM and Data science are somehow interrelated and associated.
To ensure that clients can be benefitted from the business, it is essential to keep track of data.
Some of the critical digital skills related to data analytics include Programming languages like Oracle, SQL, and Python alongside Problem-solving skills and ability to analyze, model and interpret data.
6. Pay per Click Digital Skills
Pay per Click (PPC) is a better way for a brand to get attention.
Just like Search Engine Optimization, when a person is good at marketing this, it can help the company in engaging customers. When customers search for their requirements, Google will show up the results of your company at the top.
For job seekers, this skill is going to benefit them during interviews. If they understand what cost-per-click is, they are ultimately going to do well for engaging the company by using PPC management.
7. Mobile Management Digital Skills
Each one of you knows that mobile is the future. Nowadays, everyone has a mobile phone but seldom know how to make better use of it.
Mobile phones aren’t going to help you if you use it just for playing games and watching irrelevant videos. The better use of mobile phones is when you use information apart from entertainment.
For instance, let’s assume a journalist who has to submit a report. S/he will research, check facts, write, edit, proofread and then send it. All this can be done just on a mobile phone, and you can do it if you have better skills to use a mobile phone.
So we can say that mobile phone management is no less than skill and everyone having a mobile should have it.
8. Search Engine Marketing Digital Skills
Search Engine like Google has a significant impact on marketing any company’s website. If you know how to manage Search Engine and Search Engine Optimization, then you can do work well in influencing others through your website.
When the use of SEM is done systematically and strategically, then it can work better in showing results. Those who have experience with SEM will increase the company’s visibility.
We can say that this skill is essential for brandishing a company and for advertising. If any person searches about a product, always those with better SEM will be shown on the initial page of results. That’s because the management of websites was done accurately and better than others. So for understanding and executing the context precisely, it is vital to be good at SEM.
9. Video Creation and Marketing related Digital Skills
One of the best ways to communicate is visualization. In a digital context, videos play a significant role in dealing with influential platforms.
If you are a blogger, you need to understand the importance of illustrations apart from writing and advertising. Videos are a form of content that can be included in it for making more power.
Videos make it easier for the creator as well as the client to understand the idea of the content.
Nowadays, Facebook, Instagram, and Snapchat are excellent sources of providing content with pictures and videos.
More than reading, individuals prefer watching and concluding about any service. Therefore, it is essential to have this ability to increase engagement.
10. Email Marketing related to Digital Skills
Direct messaging these days has changed a lot, but Email has always been a priority.
For the execution of a successful advertising campaign, the subscription service is an excellent way to grab attention. Whenever a client opens your page, an icon pops up, reminding them to subscribe. And once they click on subscribe they will start getting updates on their Email.
Podcasts, content updates, new arrival, newsletters, all useful updates can be sent on their Email.
Often, people change their social media handles, but they stick to one email address. Subscriptions through email addresses are a prominent source of engaging customers.
Final Thoughts about Digital Skills
In every company or business, it is essential to be strategic. Planning and advertising are crucial as it ultimately helps in enhancing the growth of the company by fascinating clients.
Podcasts, newsletters, videos, blog posts are useful to connect with the customers. Social media and data analysis has been the basis of creating impact and attracting the customers.
So, Digital Skills play a crucial role in channelizing all these activities to widen the reach of the businesses and optimize their sales and conversions.
Do you have mastery in any of the digital skills mentioned in the post?
Want to learn and master any other digital skills that would be the best fit for your career or business? Feel free to share your details in the comments.