Let’s first understand what is the difference between Facebook profile or Facebook page. A Facebook profile is an individual’s personal account. And in this personal account, one can post status updates, upload photos,
A website conversion occurs when a visitor to your website completes a desired action, such as signing up for newsletter, social media share, filling out a form or making a purchase. The percentage
A Call to action, in simple words, can be a line of text, image or a button which urge the user or viewer to take an immediate action. A CTA (Call to action)
Digital marketing excellence is a moving target. You may be at the top of your game right now but if you snooze, you will, more than likely, lose. Things rapidly change and evolve
While it is quite easy to measure the traffic on your website, the number of views, likes and shares your content gets doesn’t do you any good aside from feeding your ego. That’s
This is a user question asked recently and I thought I should write the answer to it online. His question was about E-commerce segmentation and how E-commerce portals segment their customers and how
One of the many things you get confused about when starting your online marketing, is whether you should have your own website and if yes, then what comprises a good domain name? Searching
The benefit of advanced, modern technology arises in terms of its overall application to improving how companies do business. In order to sustain a healthy business, leveraging technology should be done in terms
Any great marketer is aware that there is a major shift going on, and that next to all big campaigns, big ideas and tools, traditional marketing silos offered by cloud companies, aren’t quite
This topic is a hot one and is one that’s on every body’s mind. Shoppers and sellers are worried alike. Is the rise of e-commerce threatening the existence of the traditional retail stores?
The primary reason that people go into business is to make money. To take the business to the level above making a quick return on investment, is to evolve the business into a
If there are a few names in the dotcom market which have made it to the top then Justdial is definitely one of them. However, Justdials presence is not only restricted to dotcoms.
As the name suggests, direct marketing represents a marketing strategy for communicating directly with your customers. It can be employed by both businesses and non-profit organizations. Being cost-effective and powerful in generating sales,
When you wish to buy something, be it a mobile, laptop, trendy apparel or even a book, what’s the first thing you do? Well, a few years back the answer could have been