As the name suggests, direct marketing represents a marketing strategy for communicating directly with your customers. It can be employed by both businesses and non-profit…
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Case study shows how Indians do online research before purchasing
When you wish to buy something, be it a mobile, laptop, trendy apparel or even a book, what’s the first thing you do? Well, a…
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8 reasons having a website is important for business
How would you like a low-cost showroom which is open 24/7 and generates good revenue for you? Websites are currently the “in” thing and anyone…
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7 Mantras of content marketing
Do branded companies provide branded output in their websites, magazines, print-ads, ad campaigns and social media? Most often the reader is annoyed by reading lengthy…
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A Comparison of Traditional, Online, and Mobile advertising
When it comes to low cost advertising for small businesses, the effectiveness of online and mobile advertising appears to have become more effective than more…
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Effective Marketing Tips for More Leads and Sales in 2015
The way we do business has already dramatically shifted from the old era of cold calling, travelling salesmen and the need to run around town…
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The blogging cycle and the process of blogging
There are many actions which are involved in blogging and which bloggers have to do repeatedly to reach the top. However, if you look closely,…
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