The exact nature of Search Engine Optimisation or SEO is more of an enigma than an exact science – a fact that is underlined by the way in which Google’s Algorithm calculates the ranking of websites on its search results. There should be no surprises if a change in Google’s search algorithm makes your site
Internet Marketing
Why are Visits more Important than Page Views
When it comes to website publishers, an age-old debate has been about which is more important – page views or page visits. In an ideal world, both of these would be one and the same, but the world is far from ideal and thus these two measures of the success of a website and reach
What is a Website Wireframe? Its Uses and Advantages
A website wireframe is a skeletal framework of the website that presents a visual guide to the users and is also referred to as the page schematic. Website wireframes have a number of purposes behind their development. The most important of these is that they serve to portray and present the website as intended by
What is Digital Advertising? Types of Digital Advertising
You must be noticing different types of Ads on the Sites, Search Engine Results, Social Media Platforms, YouTube, etc. –All these ads are collectively known as Digital Advertising. What is Digital Advertising? Marketers and business owners use online mediums to advertise their products and services, and for this, they invest in these Ads. Advertising through
What is Uptime monitoring? Uses, Advantages, SEO Implications.
Uptime is a measure of the time an electronic machine (a computer) has been up and working. Uptime monitoring is very useful as it helps in measuring the reliability or stability of any computer system. Long uptimes are good for any system as it means that system can work on its own with crashing or
What are landing pages? Uses, Advantages, and Examples
In online marketing, a landing page is a web page to which visitors are directed from an advertisement or by clicking on search engine results. Landing pages are used for lead generation and are also known as lead capture pages. These pages are designed in a way to convert random or targeted visitors into leads
What are the Components of a website?
Nowadays websites are not very difficult to build. With the availability of various CMSs (Content Management Systems) such as WordPress, anyone can set up their site within minutes. Both free and paid themes are available which can be installed and the site will look good. But even with all these tools, websites must have some
What is meant by Website traffic?
Website traffic is the amount of visitors and visits (sessions) a website receives or in simple words, website traffic is the number of people visiting your website. Here, traffic refers to the users who visits a website. For example, when you visit a website, the communication which happens between your desktop/laptop/mobile and the website server
The Importance of a good domain name
Domain names are very important for businesses, blogs or for any website. It should align with the overall goal of your website or something you personally like. If you are just starting a new business then you have to think of a business name that will have a related domain name also. A domain name
Facebook profile or Facebook page
Let’s first understand what is the difference between Facebook profile or Facebook page. A Facebook profile is an individual’s personal account. And in this personal account, one can post status updates, upload photos, share videos, add new friends and share personal information. While Facebook pages have almost all the functionalities as that of a Facebook
What is Website Conversion?
A website conversion occurs when a visitor to your website completes a desired action, such as signing up for newsletter, social media share, filling out a form or making a purchase. The percentage of total visitors that convert is called your conversion rate. Also, conversion for one website may be or may not be a
What is Call to action?
A Call to action, in simple words, can be a line of text, image or a button which urge the user or viewer to take an immediate action. A CTA (Call to action) is a final instruction to the users. CTAs or Call to Actions is generally used in marketing strategies to make the user
Digital Marketing Trends which are dominating in 2017
Digital marketing excellence is a moving target. You may be at the top of your game right now but if you snooze, you will, more than likely, lose. Things rapidly change and evolve and competitors catch on to new tricks of the trade. Keeping up with the latest digital marketing trends is the only way
6 Amazing Ways To Measure Your Marketing Efforts
While it is quite easy to measure the traffic on your website, the number of views, likes and shares your content gets doesn’t do you any good aside from feeding your ego. That’s why they’re called vanity metrics in the first place. Even though these are indicators that people are really starting to like your
E-commerce segmentation – How do E-commerce portals segment?
This is a user question asked recently and I thought I should write the answer to it online. His question was about E-commerce segmentation and how E-commerce portals segment their customers and how do they target their customers for the emailers they send or the advertisement they do?