Website traffic is the amount of visitors and visits (sessions) a website receives or in simple words, website traffic is the number of people visiting your website. Here, traffic refers to the users who visits a website. For
Internet Marketing
The Importance of a good domain name
Domain names are very important for businesses, blogs or for any website. It should align with the overall goal of your website or something you personally like. If you are just starting a new business then you have
Facebook profile or Facebook page
Let’s first understand what is the difference between Facebook profile or Facebook page. A Facebook profile is an individual’s personal account. And in this personal account, one can post status updates, upload photos, share videos, add new friends
What is Website Conversion?
A website conversion occurs when a visitor to your website completes a desired action, such as signing up for newsletter, social media share, filling out a form or making a purchase. The percentage of total visitors that convert
What is Call to action?
A Call to action, in simple words, can be a line of text, image or a button which urge the user or viewer to take an immediate action. A CTA (Call to action) is a final instruction to
Digital Marketing Trends which are dominating in 2017
Digital marketing excellence is a moving target. You may be at the top of your game right now but if you snooze, you will, more than likely, lose. Things rapidly change and evolve and competitors catch on to
6 Amazing Ways To Measure Your Marketing Efforts
While it is quite easy to measure the traffic on your website, the number of views, likes and shares your content gets doesn’t do you any good aside from feeding your ego. That’s why they’re called vanity metrics
E-commerce segmentation – How do E-commerce portals segment?
This is a user question asked recently and I thought I should write the answer to it online. His question was about E-commerce segmentation and how E-commerce portals segment their customers and how do they target their customers
Why having a good domain name is a must for your business?
One of the many things you get confused about when starting your online marketing, is whether you should have your own website and if yes, then what comprises a good domain name? Searching and getting a good domain
How to use modern technology to improve sales?
The benefit of advanced, modern technology arises in terms of its overall application to improving how companies do business. In order to sustain a healthy business, leveraging technology should be done in terms of how the technology improves
Is customer experience cloud the future of Marketing?
Any great marketer is aware that there is a major shift going on, and that next to all big campaigns, big ideas and tools, traditional marketing silos offered by cloud companies, aren’t quite enough to answer to a
Is e-commerce leading to the death of traditional retail stores?
This topic is a hot one and is one that’s on every body’s mind. Shoppers and sellers are worried alike. Is the rise of e-commerce threatening the existence of the traditional retail stores? Well, it must be made
Online branding tips for beginners by a real professional
The primary reason that people go into business is to make money. To take the business to the level above making a quick return on investment, is to evolve the business into a brand. We often hear business
Justdial – Should it target businesses or customers?
If there are a few names in the dotcom market which have made it to the top then Justdial is definitely one of them. However, Justdials presence is not only restricted to dotcoms. It is present in offline
Direct marketing – Interacting directly with customers
As the name suggests, direct marketing represents a marketing strategy for communicating directly with your customers. It can be employed by both businesses and non-profit organizations. Being cost-effective and powerful in generating sales, direct marketing strategy is considered