Website traffic is the amount of visitors and visits (sessions) a website receives or in simple words, website traffic is the number of people visiting your website. Here, traffic refers to the users who visits a website. For example, when you visit a website, the communication which happens between your desktop/laptop/mobile and the website server
Domain names are very important for businesses, blogs or for any website. It should align with the overall goal of your website or something you personally like. If you are just starting a new business then you have to think of a business name that will have a related domain name also. A domain name
Let’s first understand what is the difference between Facebook profile or Facebook page. A Facebook profile is an individual’s personal account. And in this personal account, one can post status updates, upload photos, share videos, add new friends and share personal information. While Facebook pages have almost all the functionalities as that of a Facebook
A website conversion occurs when a visitor to your website completes a desired action, such as signing up for newsletter, social media share, filling out a form or making a purchase. The percentage of total visitors that convert is called your conversion rate. Also, conversion for one website may be or may not be a
A Call to action, in simple words, can be a line of text, image or a button which urge the user or viewer to take an immediate action. A CTA (Call to action) is a final instruction to the users. CTAs or Call to Actions is generally used in marketing strategies to make the user
Digital marketing excellence is a moving target. You may be at the top of your game right now but if you snooze, you will, more than likely, lose. Things rapidly change and evolve and competitors catch on to new tricks of the trade. Keeping up with the latest digital marketing trends is the only way
While it is quite easy to measure the traffic on your website, the number of views, likes and shares your content gets doesn’t do you any good aside from feeding your ego. That’s why they’re called vanity metrics in the first place. Even though these are indicators that people are really starting to like your
This is a user question asked recently and I thought I should write the answer to it online. His question was about E-commerce segmentation and how E-commerce portals segment their customers and how do they target their customers for the emailers they send or the advertisement they do?
One of the many things you get confused about when starting your online marketing, is whether you should have your own website and if yes, then what comprises a good domain name? Searching and getting a good domain name is an art and science in itself and requires a lot of efforts. One of the
The benefit of advanced, modern technology arises in terms of its overall application to improving how companies do business. In order to sustain a healthy business, leveraging technology should be done in terms of how the technology improves sales. Either by direct or indirect means, if the technology one uses does not help to sustain
Any great marketer is aware that there is a major shift going on, and that next to all big campaigns, big ideas and tools, traditional marketing silos offered by cloud companies, aren’t quite enough to answer to a customer-centric approach. But it’s up to cloud companies to explore further what’s the core thing that is
This topic is a hot one and is one that’s on every body’s mind. Shoppers and sellers are worried alike. Is the rise of e-commerce threatening the existence of the traditional retail stores? Well, it must be made clear at the beginning itself that there is no clear answer to this. The answer will manifest
The primary reason that people go into business is to make money. To take the business to the level above making a quick return on investment, is to evolve the business into a brand. We often hear business owners talking about taking their business to the next level. However, many of the businesses don’t even
If there are a few names in the dotcom market which have made it to the top then Justdial is definitely one of them. However, Justdials presence is not only restricted to dotcoms. It is present in offline models too such as mobiles, sms’s and any other medium that they could capture to disseminate information.
As the name suggests, direct marketing represents a marketing strategy for communicating directly with your customers. It can be employed by both businesses and non-profit organizations. Being cost-effective and powerful in generating sales, direct marketing strategy is considered to be ideal for small businesses with limited marketing resources. The direct marketing strategy can be applied