Digital marketing excellence is a moving target. You may be at the top of your game right now but if you snooze, you will, more than likely, lose. Things rapidly change and evolve and competitors catch on to new tricks of the trade. Keeping up with the latest digital marketing trends is the only way to ensure you are not left behind. Content still reigns supreme but the form … [Read more...] about Digital Marketing Trends which are dominating in 2017
While it is quite easy to measure the traffic on your website, the number of views, likes and shares your content gets doesn’t do you any good aside from feeding your ego. That’s why they’re called vanity metrics in the first place. Even though these are indicators that people are really starting to like your content, you still have no way of knowing whether any of these … [Read more...] about 6 Amazing Ways To Measure Your Marketing Efforts
This is a user question asked recently and I thought I should write the answer to it online. His question was about E-commerce segmentation and how E-commerce portals segment their customers and how do they target their customers for the emailers they send or the advertisement they do? … [Read more...] about E-commerce segmentation – How do E-commerce portals segment?
One of the many things you get confused about when starting your online marketing, is whether you should have your own website and if yes, then what comprises a good domain name? Searching and getting a good domain name is an art and science in itself and requires a lot of efforts. One of the reasons for this effort is that, there are so many companies across the world today, … [Read more...] about Why having a good domain name is a must for your business?
The benefit of advanced, modern technology arises in terms of its overall application to improving how companies do business. In order to sustain a healthy business, leveraging technology should be done in terms of how the technology improves sales. Either by direct or indirect means, if the technology one uses does not help to sustain a higher sales volume, then the adoption … [Read more...] about How to use modern technology to improve sales?
Any great marketer is aware that there is a major shift going on, and that next to all big campaigns, big ideas and tools, traditional marketing silos offered by cloud companies, aren’t quite enough to answer to a customer-centric approach. But it’s up to cloud companies to explore further what’s the core thing that is needed for outgrowing this problem. … [Read more...] about Is customer experience cloud the future of Marketing?
This topic is a hot one and is one that’s on every body’s mind. Shoppers and sellers are worried alike. Is the rise of e-commerce threatening the existence of the traditional retail stores? Well, it must be made clear at the beginning itself that there is no clear answer to this. The answer will manifest itself only in the future, at an appropriate time. For the time being, we … [Read more...] about Is e-commerce leading to the death of traditional retail stores?
The primary reason that people go into business is to make money. To take the business to the level above making a quick return on investment, is to evolve the business into a brand. We often hear business owners talking about taking their business to the next level. However, many of the businesses don’t even know where to begin when they want to transition the business from … [Read more...] about Online branding tips for beginners by a real professional
If there are a few names in the dotcom market which have made it to the top then Justdial is definitely one of them. However, Justdials presence is not only restricted to dotcoms. It is present in offline models too such as mobiles, sms's and any other medium that they could capture to disseminate information. Justdial started as a brand which showcased businesses. Business … [Read more...] about Justdial – Should it target businesses or customers?
As the name suggests, direct marketing represents a marketing strategy for communicating directly with your customers. It can be employed by both businesses and non-profit organizations. Being cost-effective and powerful in generating sales, direct marketing strategy is considered to be ideal for small businesses with limited marketing resources. The direct marketing strategy … [Read more...] about Direct marketing – Interacting directly with customers
When you wish to buy something, be it a mobile, laptop, trendy apparel or even a book, what’s the first thing you do? Well, a few years back the answer could have been simply “Going to the relevant product retail store, and picking one”. However, in the modern digital era, the answer would be a little different. Now, you would probably say that “I would search on Google or … [Read more...] about Case study shows how Indians do online research before purchasing