Are you looking to improve your SEO rankings for your website? Unfortunately, the world that rules the SEO is very dynamic. There are innumerable ways and SEO techniques to rank an individual website to the best possible way.
The rules and techniques that were helpful in the past year might not be applicable in the present year and even so, using the old ways might even hurt your website rankings. So it is very important for almost every aspiring blogger to constantly adapt and improvise in a tactful manner to stay on the top of the SERPs.
It goes without saying that your goal, as a content writer and an SEO expert, is to make your website reaching the top of the ladder. Higher the rankings equals more organic traffic that you can convert at a later stage, and boost the overall ROI of your SEO strategy.
There are lots of things one needs to take care of starting from keywords to content and backlinks. So, let us delve into some of the top rated SEO techniques that can help in improving the rankings in 2019 are as follows:
Best SEO Technique to Imbibe in your SEO Strategy
1) The necessity to write long blog posts
The long blog posts must have a depth in the knowledge that must reach to cover the topic written entirely so that it helps in reaching the better rankings when searched. To understand this relation between the rankings and the length of the content a study has been conducted, that shows that on an average the top searches on the front page have at least 1,890 words.
This particular SEO technique will not give you success alone. Please do not expect long blog posts to magically boost your post in the search rankings. You have to find a sweet spot between quality and quantity for this SEO technique to work well.
2) The SEO technique of Bucket Brigade Copywriting must be used
You just put in the keywords and you think the work is done? That’s not usually the case. After writing the content for the website you need to make sure the people visiting your website should spend time on your website. Here comes the technique of bucket brigade copywriting.
It is a simple technique that enables a connector between two paragraphs and even sentences. It is a smart technique that captures the attention of the readers and guides them accordingly through the different transitions of your article.
3) Optimization for voice search
Almost half of all the people searching in Google aren’t typing their doubts, they’re using a voice assistant to do the job for them.
If you are thinking that’s not something you’ll need to put into your SEO strategy, you’re mistaken.
People searching with voice have different habits than text searching, and the devices they’re using take data from SERPs to replay the information from the featured snippet box back as their answer.
4) Old content requires to be updated
To make the most out of your articles, instead of writing fresh articles it is always advisable to update the articles that are existing.
Suppose you wrote an article about how to search effectively in google but since then Google has announced major changes in their algorithm. So you just need to update that article for today.
The headline can be updated to make it more visible to reach a wider audience. You can also make some edits here and there to make the article more SEO friendly
This is one of the easy ways to come up with more content in less time thereby helping you out to reach more audience.
5) Quality backlinks
When a website that is having high Domain Authority links back to your website, the credibility of your website increases.
Quality backlinks can help you gain an upper hand over your rivals. For the various search engines, quality backlinks are equivalent to reliability.
So if you can manage a large number of quality backlinks, you are most likely to get higher rankings in the SERPs. It’s one of the most important SEO techniques that can be implemented to increase your website’s score.
You can get quality backlinks by guest blogging and making collaborations with various social media influencers. Sometimes, other websites may even link back to your website without your knowledge.
That’s usually not a problem unless you find spammy links or websites with inappropriate credentials linking back to you. If such websites are linking back to your website, your domain authority may be adversely affected. So it’s very important that you analyze all of your incoming links and disavow any fishy links. A simple way of finding these links is to use the Google Search Console or Moz Link Explorer.
6) Keywords must be well researched
If you’re able to use the right keywords for your article, you will have a better chance of driving the conversions and higher rankings.
To research keywords, you can use the various SEO tools available like KWfinder, Moz Keyword Explorer, or Google Keyword Planner.
All you have to do is to enter the keyword you want in your article. After that, these tools will fetch all relevant keyword combinations which might be available for you. You will also be able to see the search volumes for the keywords that you enter.
7) Conquer Video with YouTube SEO
Most people forget about YouTube when they are thinking of search engines. But if you have it inside, have a knack for creating engaging videos, and have the time to invest into optimizing each video for YouTube SEO, there’s no reason why can’t you make huge traffic on that platform. One YouTuber can almost double his traffic with the same content after the implementing of YouTube SEO.
- Making videos SEO friendly- exactly like Google’s spiders, most of YouTube’s algorithm works by understanding information about your video. The title, the description of your uploaded video — all these little details affect your rankings in YouTube search.
- Making longer videos- if you look for a keyword will notice the top videos are more than 5 minutes long or more. So making longer videos with creative content will make your video stand out.
- Creating custom thumbnails- customized thumbnails show the audience what the video is actually about.
8) Find Broken Links On Wikipedia
Wikipedia is basically a minefield of quality backlink opportunities that are often overlooked. There are a lot of articles in the wiki where a statistic or a fact has been mentioned without proper citation. Some articles are even linked to web pages that do not even exist.
You should take advantage of this problem. Try and create content based on these topics so that you can give links to it in the Wikipedia articles. If you are able to be a credible source of information, you will be able to redirect traffic from Wikipedia to your website.
9) Internal links must be used
Getting the user to the home page is not the ultimate goal. You would require them to spend time on your page reading articles so this requires to link your content internally this make the structure and the content of your website more organized.
10) Social media
It is very powerful, make obvious and sure shot choices of posting your content on the famous social media to increase the credibility of your website.
Quora, Slideshare, and Medium are some of the platforms to reach out to look for audiences looking for quality content. On these sites, you can easily improve your site’s visibility and content. At the same time, this particular SEO technique will help you build a following and generate more leads for your business.
Getting a grip on Technical SEO Optimization
Apart from SEO and content tips, it’s absolutely necessary to have a solid website, without having to worry about any technical issues that might arise. Why would Google rank your site in position #1 if users are greeted with a ton of glitches? (Hint: It wouldn’t.)
That is why it is important for you pay attention to some of the most important tips that can ensure technical optimization of your site. Let us have a look on those as well-
11) Switch to HTTPS
HTTPS is the most commonly used, most secure version of the old HTTP web protocol. Nowadays google has started to u give a warning to users when they’re visiting non-HTTPS websites, and if you yet didn’t make up your mind for the switch to secure, encrypted connections, you will be turning away a huge chunk of people coming to visit your site.
12) Enabling AMP for mobile
Accelerated Mobile Pages, began as a Google-backed open initiative to allow publishers to easily create responsive, mobile-optimized content. It takes important information from website pages and then displays them in an easy format for mobile devices.
13) Budgeting money for crawlers
To make sure Google is crawling your preferred pages (and not pages that don’t appear in its index), you might need an extra pair of hands in the form of crawl software.
14) Correct Your Semantic Markups
Semantic markups are essentially HTML tags which can help emphasize key information on your website. It tells Google’s spiders about the content of the page is about without needing to digest every word written on the page.
Types of SEO Techniques
In addition to all these practices, SEO techniques can be divided into two different categories and they are- On-Page SEO and Off-Page SEO Techniques.
Let us have a look on some of the best On page and Off page SEO Techniques in a nutshell here-
On Page SEO Techniques
- Content quality comes first
- Page titles and meta descriptions
- Content SEO
- Headings and content formatting
- Images and other multimedia elements
- URL optimization
- Internal links
- External links
- Page loading speed
- Mobile friendliness
- Comments and on-page SEO
Off Page SEO Techniques
- Creating Shareable Content
- Influencer Outreach
- Contribute as Guest Author
- Social Media Engagement
- Social Bookmarking Sites
- Forum Submission
- Blog Directory Submission
- Article Submission
- Question and Answer
- Video Submission
- Image Submission
- Infographics Submission
- Document Sharing
- Link Baiting
- Local Listings
These two will play key role in ensuring optimized presence of your site in the Search Engine Result Pages.
So, with the help of aforestated SEO techniques, you can easily and effectively optimize the online presence of your site in search engines.
They will also help you in generating relevant traffic, better leads and boost conversions.
Stilly having any doubts about the right SEO technique for your site? Share your site details with us and our team will guide you in the process.