In the present-day digitized world, there are so many different ways to get online as well as offline exposure that you want to have for your businesses and brands. But then what better way to do that than hosting an event on behalf of your business so that people can know more and more about it?
Online promotion of an event can work wonders for any business. Let’s learn how to promote an event online to reach large number of people. Doesn’t that seem like an amazing idea to begin with people?
If the answer is a Yes, then you are all set to read the rest of the article. Here we are going to discuss more promoting your event online so that more people can get an idea about the business.
Why Promote An Event Online?
We have already established the fact that promoting your event online is one of the best ways for you to get some exposure for your business. So, this is the case whether it is a business day, some special occasion that you are having or whether it is just a holiday.
It is also not necessary to be a part of the event to promote it. You can promote an event if you have anything to do with it at all. Say that your company is going to host a trading booth in an event.
That is a reason to promote the event in the best way. Also, if you are some spokesperson for a charity dinner or an event, then you need to promote it as well.
The main goal is to provide the message to as many people that you can so that they can know more about the event and also the brand that is promoting it as well.
Regardless of the event type and kind that you will be hosting, sponsoring, or attending, you need to make sure that more and more people get to know about it so that they can show up during the event and make it a grand success.
However, when it comes to event planning, it is not an easy task, to begin with. There are so many things that you need to consider when you are planning an event. It can sometimes take months to make sure that every single detail is in place for it to be a success.
For that, you need to have some help from the professionals as well. After you spend so much money and time into the preparation of the event, wouldn’t it be a bit disappointing when you have low attendance?
If you have already experienced something like that before, then there is a chance that you will know exactly what we are talking about right here. When it comes to running the event, there might be much help that you need.
However, when it comes to the promotion of the event and getting people to attend, you can make sure that you can do that yourself.
Gone are the days when people used to send up flyers and posters notifying people about the event. You can do that by yourself online, and we are here to help you out with everything. We have some tips that are going to be a great help when it comes to promoting your event online.
Now that you know all about online event promotion and the importance of it, there is no doubt that you are all prepared to know all about doing online event promotion in the best way. Make sure that you follow all the tips that we have if you want the best results.
Awesome Tips To Help Promote An Event Online
So, you want to promote your event online and make sure that more people get to see about it. We see what you are trying to do in here and we are going to help you with that.
With the help of our tips and strategies, you can make sure that you can promote the event of yours properly. This way, more people can attend the event, and it is going to be a huge success for sure.
Therefore, we make an urge that you listen to what we have to say right here. This way you can make sure that your event is the talk of the town and people are eager to attend it as well.
#1. Create A Facebook Page About The Event
Now, this might seem like such an obvious option for you, but this certainly works for sure. This is one of the best ways to make sure that people get to know about your event. We all know that Facebook is one of the most popular social media sites that people tend to use these days.
For promoting an event online; getting to promote the event on Facebook is seriously going to make sure that more people or Facebook users get to know about the event of yours.
What you can do is create a separate Page on Facebook about the event and then share it on your Feed so that the people who are in your Facebook list get to know more about it.
The followers who have landed on the business page of yours will be able to see the post. Also, other users who are members of your business page will be able to see it as well. So, this way you can promote your event in the best way.
The people will be able to select the option of whether they want to attend the event or not. This is a pretty great way of making your event a success.
#2. Facebook Ads Can Help As Well
Do you not want to create a page online about the event on Facebook? The options don’t end for you here, my friend. There is one more thing that you can do to make sure that your event is promoted well online and lots of people can see it.
Have you ever seen an ad on Facebook and wondered about the concept? Well, this is something that you can use to get the event known to more people.
With the help of Facebook ads, people will be able to make sure that the event is promoted to a pretty large audience. Plus, more people would want to see the video because it is more attractive, to begin with.
It is said that having visual content for the event promotion is going to work wonders for the people. So, why not try it out and then see the results? We are pretty sure that this technique is going to work with the best of the results.
#3. Give Away Some Tickets and Create A Buzz
We cannot stress enough on this fact that people love to win something for free. Yes, you heard it right. This will be a great motivating factor for them, and there is no doubt about that. You need to have a giveaway for the ticket of the event to the people.
This will create a proper buzz in the industry about the event for sure. One of the best ways for such online promotions and for giving away the tickets is to organize some contests.
Yes, this way you can make sure that people can show some interest in the event of yours. That is especially the case when you are providing the perfect prize for everything that they do.
When it comes to online event promotion, we are pretty sure that this is going to work for sure.
#4. Email Lists Are A Help
You need to believe in the power of leveraging. The main reason why we say this is that the business needs to provide some value to the customers if they want to get an audience for their product promotion or event promotion. So, notifying the users with the help of email lists can be the help that you are looking for.
With the help of email lists, you can promote the event and make sure that people who are in the email lists of your or the subscribers of yours get to know about this special event that you are trying to promote. However, you do need to make sure that you create an interesting email, to begin with.
It is also important that blast your email subscribers with the invitations. Other email practices that you should follow are-
- Your Email should have CTA buttons
- The email should also have contact information
- You can also attach a video in your email
- Your email should give reasons to attend the event
- Attach your event in the email signature
#5. Podcasts Will Help You Out
Have you ever heard of a podcast? These are great options that you can choose when you want to reach a larger audience, to begin with. In case you have a podcast for the company, it is going to be pretty huge for sure.
You can talk about the event on the podcast. It would also help when you invite some celebrities to talk about it as well. This way, you can ensure that people show some interest in the event of yours.
#6. Meet your Instagram Followers with your event details
In case you are looking for an inexpensive and equally effective way to promote an event online, reaching out to your Instagram, followers can be a powerful tool.
You can post your event pictures or event videos with the details on Instagram page.
The below-given image is a classic example of using Instagram for promoting an event-
You can see the image is having the details of the event with the Hashtags and all that will widen the reach of the image in front of the target audiences.
#7. Have the right Hashtags for your event
For promoting an event online, the use of Hashtags is also very important. If you want to increase the chances of your post to go viral, you need to use the right Hashtags.
Hashtags should be predominantly used on Twitter, Facebook, Instagram sorts of social media platforms. Hashtags can be used in three different ways- During the event, Before the event, and After the event.
#8. Have a completely new website for your event
If you want to increase the headcount for your event, you can also opt for a new website specifically designed for your event. You can let people register for your event via the website.
A site will provide more opportunities for you to provide all the important details related to your event. You can have sections for Speakers of the event, Sponsors, and Exhibitors of the event. You can have a section of special events on your site.
To promote an event online, you can also collaborate with the local hotels and provide hotel booking feature on your site, so attendees can easily book a hotel from your site.
In case you do not want to create a new website, you have to create a unique event page on your site.
Some other hacks that you can try to promote an event online are-
Other Hacks to Promote an Event Online
- Share your event on Social Media Platforms like Facebook, Twitter, LinkedIn, Snapchat, Instagram, Pinterest, etc.
- Use Social Media Contest to promote your event
- Use Social Media Ads for promoting your event
- Create event videos that people can share
- Interview your speakers and share interview content
So, these are some of the important tips that you need to know about when you want to promote your event online.
Do make sure that you follow every one of these tips to make sure that the results are great. Tips mentioned above will help you promote an event online in front of the most favourable audience base.
What techniques do you use for promoting your events online? Did we miss any of techniques to promote any event? Share with us in the comments.