Do you know what the base of a successful SEO strategy is in 2019? It is still the right use of Long Tail Keywords.
Either you want to outrank your competitors, or you want to be more prompt to the queries of your audiences or incorporating context to your content, Long Tail Keywords are going to play the key role. They ensure better conversions rates for you.
Therefore, in this post, we will be covering everything associated with these keywords and understanding how they are going to influence the performance of your SEO strategy.
What are Long Tail Keywords?
Long tail keywords can be considered mainly as a keyword phrase that is used to a much specific demographic of audiences. Any keyword phrase that is more than 3 words can be considered as a long tail keyword. These keywords are known to be much more specific and are also known to be much lesser in competition in comparison to the generic keywords.
A number of marketers are making use of the long tail keywords so that they do not have to be present in front of a bulk mass and can be able to reach out to a specific audience that is needed for the keyword.
For these keywords, you will be facing less competition but more conversions. Let us have a look at the below-given example of ‘Shoes’ keywords. Graphs showcases that the long tail keyword ‘Nike Women’s Running Shoes’ is gaining more conversions that single keyword.
Let us have a look at some of the examples of Long tail keywords to understand the concept-
Examples Of Long Tail Keywords
To understand the concept of a long tail keywords, understanding the examples can really help. There are some of the most renowned brands that make use of the long tail keywords as of now.
1) One of the most famous examples of the long tail keyword usage is that of Amazon. The company earns about 57% of the sale with the help of such keyword phrases. They often make use of keyword phrases such as ‘men’s wallet with coin compartment’ and similar options to reach out to specific audiences and hence getting a higher business done.
2) In the year 2012, KISSmetrics was about to get as many as 142,000+ visitors with the use of such keyword phrases. They made use of phrases such as ‘how does marketing funnels work’ in place of ‘marketing funnels’.
3) It was a record when WPBeginner increased organic traffic by about 20% in just about 2 months time by using long tail keywords in their advertising and marketing campaigns. With the help of a Long Tail Keyword Research Tool, Hit Tail, they find out the most relevant and specific keywords and accordingly change their on-page site structure.
There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. Apart from these many examples, some more of them are Glenn Gabe, Brian Dean, SaaS Company, and many others.
Importance And Advantages Of The Long Tail Keyword
The importance of using keywords is known by now by almost everyone. But a lot of people today are also making use of the long tail keywords for a number of efficient reasons. The importance of such keyword phrases has drastically increased recently. There are a number of advantages that have made these phrases a favorite of many of the marketers today.
1) Lesser Competition
A generic keyword will have a huge competition online and hence it becomes quite difficult to rank with the use of such generic keywords. On the other hand, with the help of the long term keyword option, it is much convenient to get a good rank because the matches are much lesser and the competition is less.
Not all the competitors make use of the long term keyword phrases and even if they are making use of such phrases, it is not necessary that they will use the same phrase that you are using. Hence, the competition gets much reduced and so they make easier for you to get ranked on the search engine.
2) Better Targeting Of The Audiences
One of the most common reasons to make use of such phrases today is to reach out to the right targeted audiences. If you are selling leather shoes and you want to get the right type of audience, you cannot succeed much with the keyword ‘shoe’ or ‘leather shoe’.
You can make use of the keyword phrases ‘brown leather shoe’ or similar keyword phrases to get up to a specific audience who will be actually interested in your products. Reaching out to the right audiences will help you get the right traffic and also higher conversion from that traffic amount.
3) Substantial Traffic
When you are making use of the long term keyword options, you may reach out to substantial traffic. Though your keyword phrase is quite specific that you use, but there are times when some related audiences can be also connected with the phrase.
To take an example, if you are talking about the ‘brown leather shoe’, there can be a number of people who are not much into the color of the shoe but are mainly interested in the leather shoe. Such people can also become your customers.
4) Sounds Natural
One of the best things about such phrases is that they sound natural when they are inserted in the sentence or in the page. They are not used just in the form of using keywords rather they are just like a sentence.
If a customer wishes to have a white dress with laces, he or she will search using the same phrase that seems to sound quite natural. Hence, this phrase may match with the natural put in the phrase in your content and hence your page may come up. Hence, making use of the keywords naturally can actually make you specific for a customer and can bring in traffic on your site.
5) Higher Search
Today, audiences have become quite smarter and they search with different phrases in order to get the right option without wasting much time. Hence, if you are making use of the long term keywords, so are the audiences also.
The searches are quite high with such phrases and thus it is quite important to make use of such keywords so that you can get high ranking. If a person is searching for a ‘laptop within $4000’, it will reach you only when you are providing with such options. Make use to describe the products well in few words and this automatically turns out to be a long tail keyword.
6) Less Expensive
As the competition in the long term keyword phrases is lesser and hence fewer people are there for the bidding of such phrases. When there are much lesser people for the bidding, of course, the costing of these keywords are much lesser than the generic ones.
The long-tailed keywords are much lesser in cost due to less demand and hence you can make use of them to gain profit along with lesser expense.
Are There Any Disadvantages Of Long Tail Keywords?
The long-tailed keywords are known for their huge benefits. But also are there a few of the disadvantages, though they do not count much.
1) Lesser Traffic Than The Generic keywords
One of the most common disadvantages of these keywords is that they do not have much traffic than generic keywords. These long-tailed phrases are made to be very much audience specific and hence only the targeted audiences can be reached out and hence only such specific audiences become the target of the page.
Of course, these specific audiences are much more potent and efficient and hence the conversion rates are also quite high.
The generic keywords are highly useful in gaining more number of traffic. But if a comparison is made with the long tail keywords, it can be said that the rate of conversion in case of the generic keywords may not be that much.
A long tail keyword will attract specific viewers and they will become potential customers also because they are there for business only. Generic keywords attract traffic those are not sure about exactly what they want and hence the conversion is not much.
2) Need A Good Research
The long-tailed keywords are great for conversions but only when you make use of the right phrases. In order to get the right phrases, it is very much important for you to make good research so that you can know which one will result well and which one will attract more specific customers.
Getting across the right phrases will not be a much easier task and you may have to do an intensive work over it so that you do not get disappointed after making use of the keyword phrase in your page or content.
Of course, after you have done your research well and have got across the best keyword phrases, you can see how you start getting traffic on your site and also the conversion rates also increase.
Along with searching online, there are also a number of marketers who make use of the other methods such as surveys and so on to know what the most searched phrase is and hence work upon them to get the right one for the use.
When competition is so much high, making use of the right tactics and the right strategies is very much important for the individuals to get great results. But the use of the keywords has been always there to get you proper ranking in the search engines and get you a good amount of traffic.
Again the competition for the keywords has also increased so much that getting results out of it instantly can be really tough. This has made a number of marketers make use of the long tail keywords that are specific and also lesser expensive.
Researching them and getting the right one can be a difficult task but once you have got across the best one, you can be sure that you will reach out to the right traffic and also will come up with better conversions.