In this modern competitive era, with tons of options available to each customer for all categories of purchases, marketing the products has become really important. People have found out different methods to market their products and influencer marketing is an effective one among them. It is very important for all the brands to stay updated with the latest Influencer Marketing Tips because the world today is very futile and any wrong marketing step can cause a lot of trouble to the image of the brand.
Influencer marketing would help you to get connected to your target audience through a social influencer and this, in turn, would help your brand to gain a lot more exposure. The target audience also gets influenced as well-known people who are followed by thousands and millions are vouching for the brand.
In order to help you out with the new age ways of influencer marketing and increase the base of your potential customers, we are listing top 10 influencer marketing tips which would definitely help you in the run.
Top 10 Influencer Marketing Tips
1) Defining your Brand Goals
The first thing to do would be to define your brand goals.
You need to have a pre-defined goal in order to do influencer marketing.
The goal can be increasing leads or generating leads but you would need to decide that first, and then you would have to strategize your marketing plans in order to achieve the target.
2) Defining your Potential Customers
It is very important to define your potential customers, as that would help you to understand who would be the perfect influencer to endorse your brand.
Understanding your customers and their need to get associated with your brand would make it much easier for you to hire the perfect influencers who would help you in marketing your products.
3) Know your Influencer
It is very important to know the influencer before you hire them to endorse your brand.
Do thorough research before hiring any influencer as their image would also reflect your brand’s image.
Also, you need to check that whether the followers and the likes in the posts of the influencer are genuine or not.
4) Give your Influencer the needed Creative Freedom
You would need to take out the concept of full control when you go with influencer marketing.
Studies say that giving the influencers with some creative freedom motivates them to collaborate more with the brand.
Even though you can intervene and create some great and entertaining content together which would help the viewers to associate themselves more with the brand.
5) Use of Social Media for Influencer Marketing
Using social media for influencer marketing is the best idea ever.
Millions of people follow their channel on social media and when the influencer would endorse your brands through their own social media channel, it would definitely build the image of your brand.
6) Find Influencer that matches your Niche
You can select the best influencers that match your niche and then you can create a roundup which would include all of them.
This can prove really beneficial in terms of customer reach and influence.
7) Compensate your Influencers Well
Be sure to compensate your influencers well so that they get much more motivation to endorse your brand.
You can also gift them with your free products and other facilities.
8) Use Influencer Marketing to run Targeted Campaigns
It is very important for your brand to do targeted campaigns.
This would make your potential customers see your brand name and its content everywhere which would, in turn, help you to influence them.
9) Broadcast Relationship with the Influencer
When you collaborate with any influencer do remember to broadcast it to the world.
It would be a positive marketing strategy.
10) Be Patient and do not wait for Immediate Results
Never expect quick results and sudden success. Just like all other types of marketing, influencer marketing would also require some time to show its effects.
In addition to aforestated tips, it is also important to pay attention to the current trends associated with Influencer Marketing, as most of the Influencer Marketing Tips revolve around the latest trends of the field.
So, now that you know all the tips, which can give a boost to your influencer marketing strategies, you would now need to get acquainted with the recent trends that are followed to formulate the strategies of this type of marketing. The top ones are listed below:
Recent Trends related to Influencer Marketing
1) People love to follow Influencers on Social Media and prefer Engaging with them
There has been an increasing influence on the overall idea of influencer marketing. People follow the influencers on social media mainly because they like them and wishes to be somewhat like them, hence promoting your brands through them would mean that people would have more engagement towards your brand.
Traditional marketing mainly focused on advertising which only informed people about a particular product but there was no engagement involved, and hence the customers were unable to connect with the brand. Influencer marketing ensures this and that is why, trying to engage your audiences is one of the best Influencer Marketing Tips for you.
2) While deciding your Advertising Spending Plan, include Influencer Marketing as well
In recent times, business houses have gained a solid return through the overall process of influencer marketing. This is because people are spending much more time in the social media than they spend on any other media and making your brands visible in these platforms through a person who is an influential one here is indeed a great way to market all the products.
Brands are paying the influencers so that they spend more time with their followers talking about the brand which is indeed a great way to generate more leads. Having a proper budget for influencer marketing is one of the top Influencer Marketing Tips that will help you target a different audience base that can also be converted for your products and services.
3) Opt for Influencers that enjoy best Engagement with their followers
As the saying goes, “Bigger is better”, this is not always the case with influencer marketing. Brands are turning more towards the micro influencers who might have lesser followers than the celebrities but have greater engagement personally with all of them. They are considered closer to be interacted with by the common people.
Their posts and stories are always considered much more relevant and authentic which have a greater influence on the potential customers compared to the celebrities who have much lesser reach. Also, the fact should be considered that the micro influencers have a focused group of followers who would be much more interested in the brands.
4) Influencer Marketing Should Revolve around Storytelling Skills
The whole concept of influencer marketing these days lies in storytelling. The influencers need to be really creative and present the products in such a way that more and more people get influenced by it.
The brands are now collaborating with the influencers in order to create content which is entertaining and is also a great marketing campaign. The art of storytelling makes consumers much more engaged with the brand.
Unique ways are needed to be found out so that more attention of the audiences could be drawn.
5) Inclusion of Video Marketing in your Influencer Marketing Strategy is Significant
Nowadays audiences are more interested in getting entertained without spending a lot of time. This has given rise to the concept of video marketing which is now growing steadily across all the social media platforms. The concept currently represents more than 75% of the total traffic in the internet.
Videos are not only an easy way to connect with the customers but an interesting video which is also informative helps a lot in driving much more leads and hence increase the sales. Influencers opt for live streaming or make videos so as to promote the products to their followers.
6) Transparency in Influencer Marketing ensure better Credibility Amongst the Audiences
Transparency is the key to social media marketing. As per the latest rule formulated by the Federal Trade Commission, the influencers have to declare that they are doing a paid ad to promote the brand.
They can either declare this on their videos or can give different hashtags in order to declare that the promotion of the brand is a sponsored one. This way, audiences will recognize that your brand is not utilizing any hidden marketing strategy just to lure them. Your honesty will do the trick for more leads and conversions.
7) Checking genuineness of the Number of Followers of Influencers
With the increase in the demand for influencer marketing, some influencers are faking their number of followers or the number of likes in their content. They are either taking the help of technology to generate more of these or they are going for things like following for following and so on.
Considering these kinds of influencers for marketing a product would be of no use to the brands and hence the companies need to do thorough research before they can select someone.
8) Have an Idea about the Platform where your Influencer is most Active
While opting for social influencers, be aware of the fact that in which platform they are most active in and have a greater number of followers. Instagram still leads the way with many more users using the platform and marketing your products here would definitely increase the product visibility of the customers.
But other platforms like YouTube should also be kept in mind. This is the place where many people come to get entertained and many micro influencers have their channels here who can help you to spread the word of the brand through their video content.
9) Use of Micro Influencer is going to be highly Productive
Using more micro influencers is also a great idea to increase the visibility of your products. For example, if you are a beauty brand and consider hiring Instagram models and beauty vloggers to promote your product, then that is a great idea.
As the overall cost of hiring micro influencers are not very high, hence you can opt for many of them in order to be more sure about the whole process of marketing.
You can even coagulate all the micro influencers together and then present them in a campaign. This would be really exciting for the customers as they would see all of their favorite influencers come together.
So, these were some of the most important Influencer Marketing Tips that will take your market presence to the next level.
You will be enjoying the influence of your influencer in increasing the relevant audience base for your brand which will ultimately boost your conversions and sales potential.
So, how are you planning to use Influencer Marketing?
Which Influencer Marketing Tips do you consider most important for your business? Share your views with us in the comment section below.