Years back, taking care of the websites was only the responsibility of the web developers. But now when the owners of the websites have become aware of a number of terms and ways, they also take charge of the sites.
They might not take participation in designing and developing the website, but later on, they take care of other things such as having a regular check of the Google Analytics of the website, and so on.
But when the basics are not clear several times, there can be a misunderstanding regarding a term such as the bounce rate.
Site owners used to get concerned about the conversions getting low.
But now they also get concerned when the bounce rate is high.
It has to be understood in this case that the bounce rate depends on a number of factors such as the type of website, quality of content, the right use of the content, CTAs, and others. So, every time a high bounce rate doesn’t need to show the low performance of the website.
But still in general people often get traumatic when the bounce rate of their site is not reducing. Here are some of the effective ways that can surely help to reduce the bounce rate of your website.
Top Ways to Reduce Bounce Rate of your Site
Improvement In The Content
It has always been said that content is the king in the field of digital marketing.
You should try to improve the quality of your content on your website to reduce down the bounce rate on your site. If the content of the site is interestingly written, it will evoke the visitor to read even more and take a tour of the website in a much better way.
If it is an e-commerce site, the great content also increases a sense of reliability in the visitors.
Such reliability can make them do a transaction on the site and can provide a conversion rate.
In such a way, even if the bounce rate is high, it will not matter. You can crosscheck analytics to see how much time the visitors have been spending on the site, and you will be able to know the real fact.
Not just you need interesting content on the website; also, you need content that can be read clearly by the visitors.
You may have different visitors from different sections of society. It is not always needed that a highly educated person will drop into your website.
There can also be some such visitors who are not much aware of difficult terms. Hence, you should avoid jargon and make use of readable paragraphs.
Also, you should make more use of graphs, charts, bullets, and numberings in your content. This is important because today, no one wishes to read a block of words. It seems to be time-consuming and tedious.
Hence, if the information is denoted in terms of bullets and charts, it becomes much easier for the visitors to go through the information. When the content is readable, the visitors will get guided to the right places, and this will surely reduce the bounce rate of your site.
Your article should have headline, subheadings, bullet points in the most befitting and engaging manner possible. See in the image below to see out the features of articles that enjoy good readability –
Avoid Unnecessary Popups
Popups are something that everyone hates.
It is highly irritating and also intervenes with the focus of the visitors when they are going through a piece of content on the website. This can also be a reason that makes many people leave the reading of the contents in between and exit the site.
Even a potential customer can be lost due to the existence of such cases such as popups. Hence, one of the most excellent ways is to get rid of the popups and reduce down the bounce rate of the website.
In case you are using popups, you need to make those unobtrusive
If visitors who are not interested in your website will visit it, of course, the bounce rate will increase.
So, you need to reach out to the right visitors who are genuinely interested in the content provided on the website. For this, it is important to select the right targeted keywords and include them on the website in the right way.
When the correct keywords are used in the right way on the website, the right visitors come up on the website. If such a thing happens, the bounce rate of course reduces and also the conversion rate increases.
Use Of Meta Description
A meta description is the most important element that is found just under the title of the website.
The meta description can be said to be a small summary of whatever is there inside the website. Offering such a meta description on your website will help the right visitors to click on your website.
When the correct visitors click on your website and visit your site, of course, the bounce rate of the site decreases down. This also tends to increase the conversion rate of the website.
Make The Website Mobile
There are so many people today who prefer to check out the websites on a smartphone in place of laptops or desktops. This can be another important reason for the increased bounce rates of your website.
When the website you have created is not responsive, it does not open comfortably on smartphones. In such a situation, the visitor may get frustrated and then may close the tab to look for other options.
So, one of the most prime things to do is to make your website mobile. Make sure that the site s compatible with not only different devices but also with various browsers available.
Page Load Time
You need to make sure that the loading time of the website is not much.
When the website takes time in the opening of in navigating the visitor to some other pages, the visitor often gets irritated and leaves the site.
As per the stats, around 50% of users want a site to load in about 2 seconds.
That is why you need to make sure to develop the website in such a way that the loading time of the site is much reduced.
Making such changes, hopefully, is also helpful in a considerable way in reducing down the bounce rates on the website in a huge way.
Match Up The Call To Action And The Landing Page
When you are convincing the visitors about your brand and the products, you need to provide a call to action in every junction surely. This offers the visitors a push so that they can make the transaction.
But you need to make sure that your call to action and the landing page match properly. For example, if you have great content on a page and also have a call to action out there. But the click on the call to action leads the visitors to the home page, and this will surely increase the bounce rate.
When you are pushing the visitors to make an action, the landing page should be the transaction page where the visitors can complete the action.
If the visitors are taken to the homepage, they may get confused about how to do the transaction or may forget and then will leave the website without any action. You should always make sure that the landing page to the call to action is the transaction page only.
Do Comparative Analysis of Bounce Rate and Time on Site
When you check your bounce rate about Time on Site, you will be able to know the reason behind the bouncing of visitors. This will reduce the bounce rate for you quite effectively.
So, if your site is having a decent Time on Site metrics, but still you are facing a high bounce rate, then your content is having some issue that you need to resolve as soon as possible.
But, on the other hand, if your bounce rate is high and Time on Site is low, then you are lacking in offering what your visitors are expecting from you.
Apart from these amazing ways to reduce bounce rate, there are also many different ways that you can use to get help. Some of the other ways that you can try out are:
- Adjusting the website’s bounce rate,
- Reducing the bounce rate in the profit index,
- Optimizing site content for the relevance,
- Stop marketing strategies that are sending low-value traffic,
- Internal linking structure of your site should be logical and useful,
- The landing pages that can satisfy the query of the customers should be created,
- Site navigation should be effortless,
- Contents should not be longer than can bore the readers,
- Use a compelling brand storytelling
- Use event tracking and virtual page views,
- Use fresh content on your blog to make it fresh,
- Make the website in such a way that the visitors will wish to explore more,
- Incorporate different landing pages for the high volume keywords
- Running page level surveys,
- Let your external links open in new windows,
- Always establish credibility, etc.
Hence, if you are facing a high bounce rate for your website, you do not have to worry much because there are a number of ways through which you can increase it.
One of the significant ways to check the performance of the website is through Google Analytics. It brings out several options, such as the bounce rate that helps in knowing the performance of the website. But to understand it correctly, it is also essential to check out the factors on which the bounce rate depends.
Whatever is the case, an increased bounce rate is something that denotes a lower performance of the website in a maximum of the cases. Adoption of the right ways can help you to reduce the bounce rate of the website.
Using all the aforestated practices to reduce the bounce rate of your site will help you optimize the performance of your website, generate more leads, and get more conversions.