If you are aware of the nitty gritty of online marketing, you must be knowing that SEO is unquestionably the most preferred organic way to generate traffic to your site or blog. But, it is not the only route for individuals to learn about your site. Facebook is also an incredible method to direct people to your site and in this post; we will dive deep into the techniques that can help you drive Facebook traffic to your blog.
As per the study report of Shareaholic, Facebook is one of the most powerful Social platforms that drive more site movements compared to other Social channels. It can easily ensure more activity to your site that will ultimately imply a superior positioning for your blog in SERPs.
Actually, when looking at the Facebook Page Insights, it is anything but difficult to get some exciting reports related to Post Reach, Page Likes, Engagement and so on. Comprehending their significance lets us understand that their definitive objective is to transform individuals into clients.
Facebook marketing is the most awesome strategy to widen your reach and achieve your most relevant audiences. You can use all such potentials of Facebook in optimizing the online presence of your blog as well. With the end goal to do that, you need to get these fans to your site via some clicks.
Navigating to your site resembles looking inside your world and understanding how you can benefit them. Below given steps will do this for you. By implementing those, you will be influencing your Facebook Traffic to land to your site and opt for some favorable actions.
Let us learn how you can drive Facebook traffic to your blog / site-
1) Design Facebook Page in a manner that it supports Blog Clicks
As a matter of first importance, your page users cannot navigate to your blog on the off chance that they cannot discover the link that can land them on your blog or website. That is why you should give a link to your blog wherever that bodes well.
You can give it in your “About” tab. Blog link can also be given in Photo and video descriptions. Using Timeline Milestones for giving Blog Link is also quite useful. You can also give your blog link in each Page post that welcomes individuals on to your blog. Even your Fb page can also be used for providing blog links.
You ought to likewise think about a CTA to your profile. CTA button is a convenient little component that shows up at the highest point of your Facebook Page, alongside the Like Button.
At the point when guests tap the CTA button, they will be guided to the site or blog page based on your personal preference. You can land your Facebook traffic on the Contact or Email Subscription page of your blog.
2) Consistently post Relevant, Quality, Engaging & Thought Provoking Content on your Blog
In case you post funny pictures, GIFs, memes, news links then they can be quite good at entertaining your fans, however, they will never direct people to your site/blog. Use of quality content and their steady posting on your blog can help you generate more traffic.
A constant flow of relevant, powerful and engaging content gives you something to promote on your Facebook page. This gives your Facebook fans something intriguing to peruse and keeps them waiting for some more posts that can offer some value addition.
Sharing your blog post on the Facebook page is very effective in influencing your Facebook traffic to land on your blog. So, use this strategy to optimize quality traffic for your blog.
However, when it comes to content creation, it does not mean that you need to do all the truly difficult work. You just need to do some smart hacks. Like-
Routinely refreshing your blog with new content can be quite useful. You should also make it simple for other individuals to share your blog posts on Facebook. It will be great if you add social sharing buttons on your blog, as this gives a one-step approach to individuals to share your blog post with a link to your blog on their own Facebook profile. This will widen the reach of your blog post and help you get their Facebook traffic onto your blog as well.
3) Big Sized Pictures are the Need of the Hour
In today’s time, visual content is the most inevitable part of optimized online presence.
Pictures are the final deciding factor. When you post something on Fb with photographs, it gets greater engagement, shares, likes, comments, and clicks.
You should always use big sized pictures on your site and blog. Different posts that you create on your blog or website should also have a cover pic because this pic will be displayed when you share that post on the Facebook page.
Cover pic of blog posts should be relevant, attractive and compelling enough to convince your Facebook traffic to click and land on your blog. A decent dependable guideline for pictures that look great on Facebook suggests the dimensions to be 1200 x 628.
4) The Blog Links that you share on Fb Page Should have Convincing Content
The content you incorporate with your blog post link could make or break the chance of driving Facebook traffic to your blog. You should describe the link (in ‘write something…’ box) using the content in enough detail to give your Facebook users the motivation to click on that link and land on to your blog. Some accepted procedures for this are:
- Always have in mind that individuals detest misleading content. This will increase the bounce rate of your blog and also negatively affect search ranking of your blog.
- Do not opt for all-caps except it is inevitable to describe something. If your content does not need it, all-caps can be a turn off for your Fb users.
- Always opt for a friendly tone and being witty is also a big plus. Compose your Facebook post the manner in which you would discuss with any of your friends or companions.
- Let your blogs have convincing titles because they will appear in the previews of post links on Fb page. Convincing titles work well in driving Facebook traffic to your blog.
5) Use Facebook Ads to get more Facebook Traffic on your Blogs
The most effortless approach to get your Facebook posts before your most relevant audiences is to opt for paid advertising on Facebook.
You will also be offered a variety of choices with regards to targeting audiences via Facebook Ads. You can use it to get more reach among your existing Facebook fans, plus Ads will help you reach to those audiences who are not in your fan list as well.
It will let your Facebook page to reach more audiences who can opt for your products and services. This way, the audience of your Fb page will increase. Then you can use aforestated tricks to drive those people to your blog.
You can promote posts that have your blog links using paid Ads on Facebook. This will widen the reach of those posts in the most powerful manner possible that will not only increase your Facebook traffic but also compel them to land on your blog.
Now, we hope aforestated tips would have helped you understand how you can utilize Facebook to direct Facebook Traffic to your blog.
Facebook can be the entryway where you can aware your followers and audiences about the value addition that your blog can offer to them. Use your Fb page for setting your brand image and creating an awareness in a manner that your Facebook fans would visit your blog to know more about your products and services.
What tip do you consider best for driving your Facebook Traffic to your blog? Share with us in comments.
Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.