Are you interested to learn how to advertise on Snapchat?
Well, this is the perfect place for you then. You need to make sure that you read this one till the end so that you know what we are talking about.
There is no doubt about the fact that Snapchat is one of the most popular platforms that we have on social media these days. With the help of the amazing features and benefits, Snapchat has been providing numerous communication opportunities for the people out there.
Most of the businesses these days want to take help from Snapchat in order to have a better future for the business. So, there will be no doubt if we just went ahead and state the if you advertise on Snapchat, then you will be getting the best results.
Although Snapchat doesn’t really have that much of a following as the other networks, it is surely a great way to advertise, So, try it out and see the results for yourself.
Snapchat is definitely here to stay and you better accept the fact as well.
So, if you want to advertise on Snapchat with the help of its amazing features, then you can be pretty sure that the help you need is already here.
Now you can easily create snap ads without having to go through the ad partners. Snapchat has now even included a video creation tool. This would easily facilitate the creation of engaging vertical videos a breeze.
What are Snap ads?
Snap ads are basically the full-screen vertical videos. These ads that appear in the timeline may last up to 3 to 10 seconds.
While understanding the concept of Snap Ads, clearly one is induced to know more about the advantages it has to offer. Read on to know about the benefits
Benefits of Advertising on Snapchat
Few of the main benefits of Snap Ads are as follows
- The active user base of Snapchat is one of the plus points, as around 166 snapchatters use the app on daily basis.
- It has a distinct audience to offer.
- By allowing you to reach snapchat data on the basis of online and offline interests of the user, it offers powerful targeting.
Now, understanding Snapchat Ad Manager becomes all the way important after evaluating the advantages of the feature.
Following are the key sections of the Ad manager –
- Creative Library
- Custom Audiences
- Help center
With a better understanding of the elements, it becomes a fun element to actually create an ad on Snapchat.
To create Snap Ad with Snapchat Ad Manager you just need to set up your business account with Snapchat and access the manager. Snap Ads more or less use the same structure as Facebook Ads.
To simply create a Snap Ad you need to create a campaign, an ad set, and then simply create the ad. You should start with-
Steps to Advertise on Snapchat
- Choosing an objective for your campaign
There can be different objectives for your ad campaign on Snapchat such as driving traffic to your site, driving video views, boosting awareness, or increasing installs of your application
- After the objective, you need to set the budget, audience, and schedule of the ad set.
Audience section in Snapchat ads revolves around five other sections named as Geography, Demographics, Audiences, Placements, and Devices.
After configuring Audience section, you will be required to dive deep into the Budget section and customize it based upon your requirements. You can set daily budget, goal and bid amount here.
Then comes the Schedule section that will allow you to schedule your ad as per your specific requirements.
- Upload a creative after the selection of the ad type.
Now you can run your Snapchat ad by finalizing the ad type to advertise on Snapchat. You will be offered four types of Ads –
- Top Snap Only
- Web View
- App Install
- Long Form Videos
After finalizing your Ad type, you are ready for uploading your content for Snapchat Ad.
You need to provide some of the details here such as Brand Name, Call to Action, Headline, etc.
You should never forget to enter your brand name in the Snap and that you make and choose to use. Proper attention should be given to the headline which appears right below the brand name. You have various calls-to-action at your disposal. Choosing the list you can choose your preferred button.
The next concept that follows is Media File.
As the name suggests it denotes the file you wish to use in the video. You simply have to choose the upload option to add it to your video. Snapchat even has a great online video editing all to create a vertical video.
You have the option to create the video from a scratch or just simply edit the predesigned templates.
Running the Template is the only thing that you need to do once you are done with the designing and other steps. Once you have the campaign ready just click on the “Launch Campaign” and you will have your ad live.
Monitoring the ad becomes important as you have to make sure that your efforts don’t go waste. In order to make sure the desired results are achieved proper Optimization is required at regular intervals. In order to facilitate the Report of the ad, you can easily download the report using the Snap Ad Manager.
Snap chat has surely made the monitoring of ads easy.
With the aid of the mobile dashboard, you have the option to review the performance just using the mobile app.
It is probably evident that you have the option to see the results at your disposal but not the facility to edit the ads. You can even manage your business accounts with the aid of Snapchat Business Manager. Talking about the tips, is a new feature you need to go ahead and start using it to your benefit.
Some Helpful Tips For You To Advertise On Snapchat
If you are a little bit new into the world of Snapchat and need some help in the advertisement front, then we are definitely here to help you out with that. Here we are presenting some of the tips and ways by which the users will be able to easily make their advertisements on this amazing platform
There are many things that you need to consider when advertising on Snapchat. Our article here will provide you a clear idea about the scenario and what you should expect when you are with Snapchat.
1) Top Snap Only
When it comes to Snapchat, you might have heard about the Top Snap right?
Well, these are the ads that will be displaying a particular content piece that the users will definitely love. The content piece will be displayed on the timeline feed of the users.
These are the ads that are usually static, but then they can be used as GIFs and videos as well. This is one of the most important ways of making sure that you are all prepared for the advertising campaigns on Snapchat.
The ads that we are talking about in here can be used for the promotional events and so much more. They will for sure be helping you advertise on Snapchat in the most result driven manner possible.
2) The Long Form Videos
Another one of the most important things that can happen for the advertisements on Snapchat is the long form video format.
These are the videos that are generally very long on the platform of Snapchat. Most of the times, these videos are up to 10 minutes long as well.
If you are using such videos on Snapchat, then you will fit in more and more information to the people about your business. Snippets of videos or film trailers, for example, are a great way to make sure that you are able to fit in more and more content for the people.
You will also be allowed to use some attractive CTAs so that people can find it even more appealing to click on your ad. Right use of such videos helps businesses to promote their products, services, events, etc. in a conversion-oriented manner.
3) Web View Ads
When it comes to introducing the brand to the other users who are in the platform of Snapchat, you can easily do that with the help of amazing Web View Ads.
Well, these ads are pretty much the same type as the Top Snap ones. However, these ads are something that has got some other features as well. When you have the Web View ads, you can easily make sure that after swiping up on the ad they will be able to go to the link of the product very easily.
This certainly makes it very easy for people to advertise on Snapchat with the help of Web View ads. Make sure that you try it at least once to know what we are talking about. We are pretty sure that you will be impressed with what you find.
4) Deep Link
Here we have another one of the ads that will help you out with the advertisements on Snapchat. These are the ads that are a bit different from the Web View ones.
In case of the Deep Link ads, the Snapchatter will be provided with the link of the location where the web content is based when they swipe up.
Let us provide you with an example to make you understand in a better way. Let us provide you with an example to help you out. When a user swipes up on a particular link provided on the Deep Link ad here at Snapchat, then he will be taken to the direct location of the link. This certainly helps a lot on the promotion of the product or the service that is provided in Deep Link Ads.
5) App Install Advertisement
When you have an App Install ad posted to the timeline of the user, then they will be able to download the app by going into the link that you have provided on Snapchat.
So, basically, these ads are pretty much similar to the Deep Link advertisements.
There are no additional links to the content or the product. So, in case the user will click on the App Install ad of yours, they will be headed straight to a relevant page in the Play Store or iOS store where they will be able to directly download the application.
This is one of the best ways to make sure that your product is fully promoted without any additional links.
So, there you have it, people. These are some of the best ways by which you will be able to advertise on Snapchat in an effective manner. So, why not try it out?
You will be impressed with the results that you find. After all, Snapchat is one of the popular platforms and with the help of these tips, you can easily make sure that people know about your products.
So, how are you going to advertise your next product or event on Snapchat?
Looking for some Snapchat advertising tips personalized to specific features of your business?
Share your business details with us in the comments below and we will be motivating you how to advertise on Snapchat, so you target audiences and potential customers can become your loyal followers on this amazing Social Media Platform.