There are many people out there who want to know how to advertise on Groupon. Well, for them, this is the article which will be a great help for sure. When you have a great deal that you want to advertise on this platform, you can be sure to get the best businesses.
It will not be an overstatement if we say that Groupon is one of the most amazing platforms for the small business. With over 53 million people using the platform, it allows the users to connect with each other and get the best results for sure.
Groupon is a growing e-commerce marketplace which facilitates the connection of subscribers with the local merchants. It started back in 2008 and has surely come a long way in capturing 200 cities in North America, besides the 300-plus more cities in Europe, South America, and Asia.
Are you having a tough time getting customers for your deals and products?
Well, all you have to do is advertise on Groupon and you will be all set to make an impact on them for sure.
Not just that but you will also be able to create brand awareness for your business if you are a new player on the field. So, why don’t you try it out, people?
We are sure that you will love it for sure. Now it is all up to you and the strategies that you make on this platform to get the customers that you want.
Table of Contents
What Exactly Is The Groupon Platform?
If you haven’t yet heard about the Groupon platform, then read the whole thing and you will know everything that there is to know about it. When it comes to the Groupon platform, it can be defined as a website which allows the users to promote the products that have discounts in them. Who doesn’t love discounts, right?
The deals that are advertised on this platform have got a 50% to 70% discounts on the products that they have. The different services and products that are displayed here have the best quality as well.
So, if you want to advertise on Groupon, then make sure that you know everything about it. This is one of the best ways to make sure that your products are fully promoted on the website.
Who uses Groupon?
Groupon sees its usage by people of almost all age groups. This is sure because of the money saving deals it has to offer. Keeping in context the demographic appeal, it helps establish a strong presence on the platform.
How Exactly Does The Groupon Platform Work For The Users?
You could think of Groupon as a particular middleman which is responsible for making all the sales in a particular business. The platform is the basic connection that the subscribers and the businesses have.
So, Groupon basically acts as a middleman between the business and the customer. It shows deals and products that pertain to the preference and choice of the user. One of the draws that come in front is that the user in most cases has to go for substantial savings.
Every single day on this platform, there are emails sent to the subscribers that come to the platform in search of products.
Now, you might be wondering what is included in the mail!
Well, the mail contains the details of the special deals that are provided by the businesses. The details are all specified to the location of the business as well.
So, you need to make sure that you know all about these details if you want to advertise on Groupon. Another one of the things that you need to know about this platform is that the deals that are provided here remain like that for a short and limited period of time.
These deals are always the local ones and that is the reason why only the subscribers are nearby the location of the deals always get the notifications from Groupon.
Apart from that, the people will also be able to visit the platform and the website of Groupon in order to look for the deals that will be suitable and interesting for them.
The Groupon platform is very much different from the traditional coupons that we have at the stores or online markets. You need to pay upfront when you are on the Groupon platform Think of this as a particular gift certificate that you will be able to use pretty easily.
In order to make sure that the Groupon deal is redeemed, the buyer needs to make sure that their gift certificate is printed out properly. After showing the barcode that is provided in the printed certificate, the users will get their discounts. Sometimes, for the lucky ones, there are 90% discounts available as well.
How does Groupon make your business money?
Groupon follows the idea of taking a percentage from each sale that is made on the platform. The best part is that you don’t have to worry about losing a sale as the customer is required to pay upfront. You are eligible to make money even if the coupons are not redeemed. As per studies around 20 percent of all Groupons go waste.
Signing Up as a Customer
The best part is that it provides you with insights as to how your ad is being seen. The process is very similar to a normal signing up process. You may even choose to see how your ad fares in comparison with others. The landing page criteria ask you for information like
- Your Name
- Email address; professional
- Desired password
- You can simply dive into the local and international market after completing the signup.
Becoming a Groupon Merchant
As compared to becoming a member, the merchant criteria are in depth. You have solutions at your disposal which help you in starting. To start selling your products and goods you must complete your profile, which also includes submitting the information required for account and payment.
Using Groupon you can easily:
- Advertise for food and drink
- Advertise for health and beauty
- Advertise for cultural institutions, activities, and events.
- Advertise for home and auto
- Advertise for Getaways and Travel
- Advertise for Goods and Products
What is all about Groupon+
Talking about the new service, Groupon+ facilitates the creation of a campaign that offers customers cash-back for their purchases. The business owner has to incur no cost to use this feature.
Keeping in view that the deals are a part of Groupon programs customers are more induced to go for your compromise.
After establishing a customer base you have to make sure to get the customers to stay. You can choose to work with a Groupon specialist, you can choose to use their data builder which allows you to access the templates deemed to be useful.
You may even choose to go for upselling at some point. This can surely help in adjusting your deals to be more profitable. One advise that needs to be kept in view is to regularly follow the ”Merchant Blog”.
You can easily get your business streamlined by using the well-executed deals which would in return make it more effective and efficient. It won’t be wrong to say that you can choose to expand your business by choosing the opportunities or just get stuck at the same place by ignoring the advantages.
For those who want to properly advertise on Groupon, it is imperative that they have an idea about the platform so that they can easily take the help of it in order to ensure that people buy their products as well.
Do you want to learn as well? Why not look at this tips that we have for you in here.
Some Tips to Help You Advertise On Groupon
Now that you know a little bit more about the platform and how exactly it works, let us have a look into the different tips that will be useful to you when you want to advertise on Groupon properly.
1) Get Some New Customers And Retain Them
It is true that in order to succeed in your business, you need to make sure that you have new customers every time. However, there is another thing that is equally important for the business.
You need to retain these customers as well in order to make sure that they keep on purchasing your products. Providing good deals on excellent products is a great way to do that.
2) Upsell The Customers
If you already have a customer who bought your products, then it will be very easy to convince him to get some more from you.
So, you need to make sure that you always upsell the customers. The more they buy, the better it will be for your business.
3) Reviews Are The Best
One of the best ways to get people to take notice of you is to get some good reviews. You need to make sure that these reviews are all positive. The more positive comments you get, the better it will be for your business right. Make sure to display some of these positive reviews into your site.
So, what are you waiting for people?
Now you all know about the best tips and tricks that you can do in order to master the art of Groupon advertisements. Make sure that you try out and see the results for yourself. If these don’t work, we don’t know what else will.
Finally, let us have a look on some of the top hacks that will help you save good money on Groupon-
Best Hacks to do smart and affordable Groupon Advertising
1) Referring to your friends will help you make your Groupon purchases cheaper
2) Always watch out for the hidden charges and extra fees before making your purchases
3) Try to subscribe for the best savings
4) Start promoting your Groupon purchases on Social Media to get special and more personalized benefits from the site
5) Try to search through ‘Best of Groupon’
So, with the help of aforestated tips, you will be able to use Groupon in the most productive manner. The right use of Groupon will help you optimize your presence on the web in a sustainable and profitable fashion.
Do let us know how you are going to use Groupon to widen your reach and target more audiences? Talk to us in the comments below.
Liked this post? Check out the complete series on social media marketing