Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy

How to make a Powerful Facebook Marketing Plan?

May 27, 2019 By Hitesh Bhasin Filed Under: Facebook Marketing

Many businesses have been using Facebook as a part of their marketing campaign, whereas some are just waking up to the importance of this social media channel as a marketing tool. If you are a newbie to realize that including Facebook to market your service or products is necessary, we have just the right steps ready for you to devise the perfect Facebook Marketing plan for your business.

Diving deep into this post will help you find steps that will enable you to use the powers of Facebook to optimize your online presence, leads, and sales –

Table of Contents

  • 11 Steps to Make a Result-Driven Facebook Marketing Plan
    • 1) Identify your audience
    • 2) Be clear on your Goals
    • 3) Develop and implement your plans
    • 4) Use the Right Content Mix in your Facebook Campaign
    • 5) Create a Facebook Business Page
    • 6) Start Posting Content on your Facebook Page
    • 7) Consider creating a Facebook Group
    • 8) Use Facebook Ads
    • 9) Monitor your performance
    • 10) Adapt Change for Progress
    • 11) Use Analytics & Reporting
  • Summing Up

11 Steps to Make a Result-Driven Facebook Marketing Plan

Facebook Marketing Plan - 1

1) Identify your audience

When you know who your audiences are, carrying out your marketing plans becomes easy. First, define who falls under your target audience and then implement your promotion tactics. For example, if you deal with Stilettos, your target audience is women and can fall in the age bracket of 16-45 years.

2) Be clear on your Goals

When you decided to increase your online presence on Facebook, what led you to this decision?

Was it to increase traffic to your business website, improve conversion rate, to grow Facebook following, save money on marketing or to enhance the promotion of the brand? Sometimes Facebook is also used to drive traffic from it to other websites or to inform the audience more about business offerings. Below given Social Media Examiner Fb page is showing how the use of 2 CTAs is helping it to achieve 2 goals- the first one is increasing Fb Page Likes and the Second one is Getting new Email Subscribers-

Also Read  Create Videos For your Business with Facebook Cover Video Maker

3) Develop and implement your plans

Now that you are clear on your audience and goals, it is time to develop and implement your marketing plans on Facebook to achieve your objectives. You can do this in many ways, through creating Facebook contests to start conversations, posting pictures to highlight certain aspects of your products, sharing a post with links to direct traffic to other sites and posting the latest news and offerings on your products.

4) Use the Right Content Mix in your Facebook Campaign

After setting up your Facebook Marketing Goal, using the right kind of content is highly important. You can follow the 80-20 rule that is also known as the Social Media Rule of Thirds.

As per 80-20 Rule, you need to use Fb posts that are 80% educational, informative and entertaining while 20 percent promotional. This will help you build a relationship and promote your brand that helps in increasing brand awareness and sales. When your Fb page ensures value addition with its 80% of posts, the audience will opt for the promotional 20% section as well to get more profits from you.

In the same way, you can also opt for Social Media Rule of Thirds for designing the right content for your Facebook Marketing Plan. As per this rule-

  • 1/3rd of Content should use stories and ideas
  • 1/3rd of content should ensure personal interactions with fans and followers
  • 1/3rd of Content should promote your business

Facebook wants businesses to come up with the posts that their fans and followers are liking, loving and sharing. You should also pay attention to this. You should also find out the best time to post on Facebook using Facebook insights to share your content at the time when your audiences are ready.

5) Create a Facebook Business Page

Creating a Facebook Business Page is one of the most guaranteed ways to ensure effective awareness and conversions around your business. With the right audience, proper goals and conversion-driven content strategy, you will be ready to create a Facebook Page that will enhance your brand image, optimize reach and boost ROI.

Also Read  What are the Benefits of Facebook Marketing for Business?

You can create your Facebook Page and start posting relevant content without paying any amount. It is also going to offer highly favorable results at the limited budgets. For creating a Facebook Page, you need to follow these steps-

  • Use your Page name which is either your brand name or Searches Friendly or both
  • Use a URL that relates to your brand and consistent on other Social Platforms as well
  • Make About Section impressive and authentic. Give all the important details over there. You should also tell your followers how they can contact you
  • Use impressive and relevant cover and profile pics
  • Add CTAs to let your customers do what you want them to do to favor your business or brand

6) Start Posting Content on your Facebook Page

You can use different types of content to post on your Facebook page. Some of the options that are available for you are-

  • Facebook text post
  • Facebook photo post
  • Facebook video post
  • Facebook Live video

In comparison to text posts, other visual posts are considered more engaging and effective. Video posts are new trends and businesses love using videos for creating brand awareness in a limited possible time. Live videos are the latest trend in video content and they ensure better engagement, lead generation, and conversions in real time compared to other forms of content.

7) Consider creating a Facebook Group

Using Facebook Group in your Facebook Marketing Plan is going to offer great benefits to you. Around 1 billion people use Facebook groups on the monthly basis that makes groups on Facebook very important to widen the business reach and lead generations.

Facebook Groups are the places where followers and participants of particular niche love to come and engage in some constructive discussions. Sharing of great ideas, product information, and posts that solve problems will help businesses have a great following on Facebook Group.

Also Read  8 Do's And Don'ts Of The Facebook Cover Photos

By incorporating Facebook Group in your Facebook Marketing Plan, you can gather your fans and followers at one place. This will build a community of individuals who have same kinds of inclinations to your products and services. You can share valuable knowledge in groups, facilitate some kinds of conversations, run any campaigns, etc. to engage your group members. This will be very effective in boosting your presence on Facebook.

8) Use Facebook Ads

Next thing that you should include in your Facebook Marketing Plan is Facebook Ads. These ads are paid Facebook Advertising Campaigns that promote your brand in front of right audiences. You pay for such ads, so they can be boosted to more focused audiences. With the help of Facebook Ads, you can increase brand awareness and engagement. These ads are also quite effective in accomplishing different marketing objectives, such as-

  • App Installs
  • Conversions
  • Brand Awareness
  • Engagement
  • Product Catalog Sales
  • Lead Generation
  • Traffic
  • Reach
  • Store Visits
  • Video Views

Different types of Ads that you can run on Facebook are-

  • Photo Facebook ads
  • Video Facebook ads
  • Slideshow Facebook ads
  • Facebook Carousel ads
  • Facebook Collection ads
  • Facebook Canvas ads
  • Facebook Lead ads

9) Monitor your performance

After implementing your marketing tactics on Facebook, you need to monitor the performance. While some monitoring can be done through well-defined metrics but other times, you need to manually figure out the outcome of your action. Comments and other feedbacks constitute the performance parameter that needs to be manually evaluated for positive or negative results.

Apart from this, Facebook gives you the powerful tool i.e. ‘Facebook Insights’ where you can view the reach, engagement, and likes of your posts. Use of these data along with Google analytics can help you draw a comprehensive report disclosing the progress of your marketing activities.

10) Adapt Change for Progress

When you draw out your performance report, you can easily find out if your marketing strategy is working or not. If you are not getting enough followers, enough likes and positive comments use the performance data to make some changes to your actions and test whether they are working this time.

Also Read  How to Create Facebook Community Page?

11) Use Analytics & Reporting

Facebook Marketing Plan - 2

With the help of analytics and reporting on Facebook, you can find out important metrics that can tell you about the performance of your Facebook Marketing Plan. Below you can see the example of a Facebook Report-

You will get to know if your plan is helping you in offering the expected results or not. Different types of marketing goals that you can analyze are the increase in Fanbase, clicks on CTAs, form submission, and so on. Tools like Facebook insights and AllFacebook Stats will help you find the reports to check the performance of your Facebook marketing and advertising campaigns.

Summing Up

Aforestated steps will enable you to make a Facebook Marketing Plan that helps you achieve your marketing and advertising goals via the most powerful and result-driven Social Media Platform i.e. Facebook. Therefore, use them prudently as per your target niche and enjoy boosted presence, lead generations and conversions for your business.

Did we miss any step in our Facebook Marketing Plan rundown that you consider highly important in accomplishing the business goals via Facebook? –Share with us in comments below.

Liked this post? Check out these detailed articles on Topic of Facebook Marketing

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. 5 Tips to write First Post On Facebook Page | Facebook Marketing Guide
  2. What is Facebook advertising cost? Elements of Facebook advertising
  3. Who are Facebook Fans? 5 Tips to get more Facebook fans
  4. What is Facebook Mentions? Key highlights of Facebook Mentions
  5. How to Boost Likes on Facebook? Tips on Boosting for Likes on Facebook
  6. How to Create a Facebook Page? 8 Steps in Facebook Page Creation
  7. What are Facebook Page Tabs? Tips to use Facebook Page Tabs
  8. What are the Types of Facebook Ads? 8 Facebook Ad Options
  9. How to Start a Facebook Group? 8 Tips to Start a Facebook Group
  10. What should be your Facebook Marketing Strategy?

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved