E – Marketing

Have you observed the vegetable vendor doing brisk business in the evening? He continues to interact with the customers while he is taking orders from others on cell-phone. The cell phone gives him a hands free approach and he can attend to more customer by taking orders on it, for home delivery. His business has almost doubled due to cell phone. And think of the customer, who can get most of his requirements sitting at home. In Bangalore, one of the “panwallahs” (Beatle leaf vendors) has started selling his wares through internet.

Truly the age of E – Marketing has arrived. For if small vendors can do it, surely the big business can exploit it much more. We are all aware of the terms B2B, B2C, C2C, & C2B etc In fact internet has opened an absolutely new horizon of marketing. No more the need to personally visit the departmental store. One can do it in the cozy environs of his home, and make a complete purchase.

Now let us see some of the CEO’s of Fortune 500 companies like GE, Microsoft, Intel what do they tell us about the E – Biz. Every now & then, a technology comes along that is so profound, so universal, that its impact will change everything. It will transform every institution in the world. It will create winners & losers. It will change the way we do business, the way we teach our children, communicate & interact as individuals. – Lou Gerstner, Ex Chairman, IBM.

Will e-commerce change everything – or just add another small sales channel?

“The internet is not just another sales channel. It will transform your business. The future company will operate with a digital nervous system” – Bill Gates, Chairman, Microsoft. (He also claims Microsoft is almost entirely run electronically; there is hardly any paper flowing through the company because everything is on the computer screen)

“The internet ranks as priority No 1, 2, 3 & 4! Embrace the Internet. Bring me a plan for how you are going to transform your business beyond adding an internet site” – Jack Welch, former CEO, GE.

“It is the foundation of a new industrial order. It will change the relationship between consumers & producers in ways more profound than one can yet imagine” – Fortune magazine.

Liked this post? Check out the complete series on Digital Marketing