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Home » Marketing » Difference between goods and services

Difference between goods and services

December 17, 2024 | By Hitesh Bhasin | Filed Under: Marketing

Goods and services are the lifeblood of any economy. Goods are tangible assets or physical objects that can be seen, felt, and utilized, whereas services are intangible actions or activities that benefit the customer. While products frequently require a physical presence to exist, services arise concurrently with their availability. Goods include food, furniture, clothing, books, technology, etc. Different types of service providers include legal services, educational services, medical services, consulting services, social services, and so on.

Table of Contents

  • Goods Meaning
  • Services Meaning
  • Difference between goods & services

Goods Meaning

“Goods” is any commodity that meets client needs and provides utility.

The lifespan of items determines whether they are considered durable goods or non-durable. Durable commodities have enduring value, whereas non-durable things are temporary.

After a purchase, the vendor transfers ownership of the products to the buyer. These things are manufactured within a certain time limit.

Have you ever wondered how goods and services shape our economy?

Recent statistics from the World Bank indicate that services contribute to approximately 65% of the global GDP, highlighting their increasing importance worldwide. This sector’s growth is driven by factors such as technological advancements, globalization, and evolving consumer demands. In contrast, goods account for the remaining percentage of GDP, underscoring the ongoing need for tangible products even as economies shift towards service orientation.

For businesses looking to navigate this landscape, adapting to these trends is crucial. One effective approach is leveraging customer feedback, particularly in the service industry, to enhance offerings. By implementing feedback tools like SurveyMonkey or Qualtrics, companies can gather valuable insights to improve customer satisfaction and service quality. These tools help bridge the gap between consumer expectations and service delivery, fostering loyalty and long-term success in a rapidly evolving market.

Because of their physical qualities, goods have various forms, dimensions, and compositions. Their manufacture aligns with market trends.

Services Meaning

Services refer to the non-material components of economic activity that are not limited by material form or enduring substance. These elements have transitory properties, which means they must be used quickly upon user request.

A service does not have a physical form and cannot be owned; it exists simply for enjoyment. Consider this: renting a bike allows you to use it for travel without granting you ownership.

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Put, possession does not change hands in service transactions. Unlike tangible goods, services cannot be stored for later use. Furthermore, it can be not easy to distinguish between a service and its provider.

Difference between goods & services

1) Ownership is not transferred

When a service is purchased, the seller or the end customer does not own it. If you buy an automobile, it is yours. However, you do not own the airline if you purchase an airplane ticket.

2) Intangibility

How do you evaluate service? In a restaurant, the food can be quantified, but the effort by two different chefs to prepare the same dish cannot be measured from the consumer’s perspective. The same is true for huge service corporations such as Accenture and Infosys. The time and effort put into providing service to the consumer are intangible. Both ownership and intangibility are traditional distinctions between products both goods and services.

3) Involvement of customer

When evaluating goods and services, we must consider the engagement of customers. Customer involvement in services is significantly higher than with products. For example, ATMs are services that require the customer to utilize the machine. This also applies to transportation services, self-service restaurants and vending machines. Today, ice cream companies like Hokey Pokey and food chains like Subway have more than 50% customer input, with customers choosing the components for their ice cream or Subway sandwich.

4) Quality

Mass production of products is frequent. And mass manufacturing implies uniformity in production. However, the quality may change occasionally because services need significant manual labor. Every service owner strives for uniformity in their services. For example, restaurant franchises such as Subway, Pizza Hut, and Domino’s need to consistently provide the same level of quality. Local eateries, on the other hand, may have varying levels of food quality from one another.

5) Evaluation of services is tougher

As quality varies over time and client interaction is at its peak, evaluating various services becomes increasingly difficult. For example, HDFC has more ATMs than SBI. Thus, HDFC’s service is superior because it has a greater reach for the end client. But how can we assess how a barber cuts your hair?

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6) Inventories are absent

Services are generated and consumed concurrently. This does not imply that the raw materials are unavailable for the service to be offered. For example, a dish is prepared only when requested in a restaurant. The raw material and the chef may be present. However, manufacturing begins once a client uses the service.

7) Time is very important in services

Because services do not have inventories and production and consumption occur simultaneously, time is a significant difference between products and services. The term here is “delay.” There should be no delays in providing the service. Thus, the cab should arrive on time, the meal should be cooked on time, and the trains should run on time because time is valuable.

Thus, the difference between goods and services is based on many factors. These factors have become more and more acute as the services sector rises in demand. Let’s now understand these key differences through a comparison chart –

GoodsServices
MeaningGoods are tangible items that can be physically touched. They are objects or products that you can buy, use, and even resell.On the other hand, services are intangible activities performed by people or a business to fulfill someone else’s needs.
Transfer of OwnershipGoods have a clear transfer of ownership from the seller to the buyer. Once you buy something, it’s legally yours.With services, there is no transfer of ownership; rather, it is a transfer of responsibility or liability.
Production and ConsumptionGoods are produced first and then consumed, so there will be a lag between their production and consumption.Services are produced and consumed simultaneously. For example, a restaurant meal or a haircut.
PriceThe price of goods is usually determined by labor cost, raw materials, rent, etc.The price of service is determined by factors like the skill and expertise required to deliver it.
StorageGoods can be stored for future use or sale.Services cannot be stored
ReturnGoods can be returned after purchase if the buyer is unsatisfied.Services cannot be returned once consumed.
InconsistencyGoods maintain a uniform quality, providing standardized satisfaction across various consumers.Services exhibit variability since individual customers have unique needs that are catered to specifically, like the varied services required by different clients at restaurants.
InvolvementIt's not feasible to include customers during the delivery process of goods.Customers are involved or participate in the delivery of services.
EvaluationGoods can be evaluated based on their physical characteristics.Services can be evaluated based on customer satisfaction.
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Conclusion

Goods and services are different in many ways. Goods have a physical existence, whereas services don’t have a physical identity, and consumer goods are products purchased and used by buyers directly from a retail store.

On the other hand, services involve availing services from a service provider and consist of a production process. In other words, goods are products or services that consumers purchase, whereas services are those that the consumer receives.

Liked this post? Check out the complete series on Marketing

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About Hitesh Bhasin

Hitesh Bhasin is the Founder of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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Comments

  1. venkatanarayana says

    super explanation.

    • amiesh kumae says

      really it is super

    • zylstra says

      Is web hosting, or a domain name, a product or a service?

      • Hitesh Bhasin says

        Web hosting is a service. Domains are services for us users. But for godaddy or domain registrars, it is their product.

  2. Abhishek says

    Explained in details with good example

  3. rachel t says

    legible and super understandable!

  4. Amon says

    a good evaluation of a good & a service. I like it.

  5. Amon says

    a decent evaluation of a good & a service. I like it.

  6. AMWESIGA JAMES says

    THANKS FOR SHARING YO WISEDOM

  7. Sonia George says

    So understandable thanks for clearification

  8. Ibrahimu Rajabu says

    thats is good point can you share with me other link for marketing point so that i can publish in my defferent blogs to advertising you and to do the same to me…. please send to my e-mail

  9. Rabiya says

    simply Product is noun while service is verb

  10. benjamin ndaluka says

    yeah am real atttracted to reading more of your comments and posts real are found helpful to me and my colies here at school about the differences between services and goods which all are products

  11. Lloyd Ngoma says

    Exceptional Explanation

  12. Supradip says

    Good explained,, ,,,,,, i like that

  13. Tarikul Islam says

    I like it…

  14. DAMULAQ KENNTH says

    VERY NICE

  15. sakthi says

    Thanks for your explanation. It made things very clear.

  16. ishfq kashmiri says

    most understandable defenations…

  17. Abdul Jabbar says

    excellent explanation

  18. Saeera says

    Nice..

  19. Fred marvin says

    perfect explanation

  20. Denis says

    Thanks for the explanations and the points as well. They have been helpful to me alot.

  21. Ramswetha says

    Super explanation and then very helpful.

  22. Babalwa says

    Information very helpfull

  23. abraham munene says

    perfect

  24. Jerome Umerie says

    I really appreciate the definition.

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Marketing Module 14 to 16
Module 14: Service Marketing
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  5. Difference between Goods and Services
  6. Challenges for Marketing Managers
  7. Heterogeneity in Services
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Module 15: Marketing Campaigns
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