By the end of 2020, more than 20 Lakh Jobs are expected in Digital Marketing Space suggests a CII & KPMG report. So, this is the most right time to make a career in Digital Marketing.
– And in case you are looking to make a career in Digital Marketing, then this post is personalized to you.
We will talk about all the different career options in Digital Marketing, alongside some of the jobs whose demand is going only to increase, plus we will also cover a detailed analysis of Digital Marketing Industry so that you can find out the right career option for you.
So, let us get started right away-
Introduction to the Career in Digital Marketing
In today’s world, marketing reaches a new height and involves the latest technologies as well as the latest trends.
People are using internet platforms and social media platforms more than watching television. Thus it is a more convenient and effective way to promote your brand through online platforms instead of TV advertisements.
This particular marketing strategy is known as digital marketing that includes the latest technologies and the social media platform.
A digital marketer uses analytics to know the impact of promotion and improve their strategy as per requirements. They use creative skills to perform their tasks and apply their knowledge as well as experience to promote a brand.
A client can have more options to promote a particular brand through digital marketing.
As a result, there is a high demand for digital marketers in today’s industry. And it creates a high number of job openings in the market.
Therefore a fresher or experienced candidate can build a good career in digital marketing.
It allows you to have a secure job with a high salary hike every year. This industry gives you opportunities to learn about the latest trends and technologies while working with different professionals.
Career Options in Digital Marketing
Digital Marketing is all about developing tactics with potential customers by using digital mediums. With growing technologies, the demand for digital marketing is increasing day by day. Almost every business is using different internet-based technologies to promote their business nowadays.
This particular sector deals with technologies as well as marketing to meet client demands. There are several opportunities in digital marketing, such as blogging, data analytics, e-commerce, marketing automation, etc.
Digital marketing professionals meet with different clients and build up a strategy to fulfill client demand.
Digital marketing deals with the internet to promote a client’s business or brand. It uses vital information to provide a better solution to clients. You need to implement creative ideas to meet client demand.
Here are some general career options you can find out.
1. Digital Marketing Manager
For choosing Digital Marketing Manager Career in Digital Marketing, it is essential that you already have an experience of around five years in the Digital Marketing field.
You will be responsible for managing-
- Digital marketing executives
- Social Media Team
- Search marketing team
- Analytics team
- Inbound marketing team
- Search Marketing team
So, you need to be aware and incorporate expertise in all these fields. Plus, having certifications from Google, HubSpot, AdWords, Bing, etc. will also help you in projecting yourself the right candidate for the Digital Marketing Manager Career option.
2. SEO Executive (Search Engine Optimizer)
This is one of the primary jobs for you when you plan to make a career in Digital Marketing.
You need to be aware of the workings of search engines like Google, plus you should also be mindful of the practices that can enable you to optimize the presence of a site on these search engines.
You should know-
- Keyword research
- User experience optimization
- Use of webmaster tools
- Managing content issues
- Doing page indexing
- SEO Tools
3. Mobile Marketing
Being aware of mobile marketing strategies can also be useful to make a career in Digital Marketing.
Optimizing the presence of a company on mobile devices enables a company to widen its reach into the hands and pockets of its target consumers. Mobile marketing jobs come into play in performing these services.
You need to know how to run SMS campaigns, WhatsApp campaigns, alongside running ads on different mobile apps and devices.
4. Social Media Marketing
Social Media has become so pervasive nowadays that advertising and marketing campaigns on these platforms are becoming game-changers for the businesses.
That is why Social Media Marketing jobs can also be a good option if you are trying to make a career in Digital Marketing.
Some of the critical things of Social media marketing jobs-
- Basic knowledge of online marketing
- Knowledge of Facebook, Instagram, Twitter marketing and ad campaigns
- Basic graphic design skills
- Social media analytics skills
5. Search Engine Marketing
To make a career in Digital Marketing, you can also opt for SEM or PPC jobs.
For this, you need to know how to run ads on Google and other search engines. You should also know how to run Pay Per Click ad campaigns on the search engines.
Different jobs available in this field are-
- PPC Executive
- SEM manager
- PPC Manager
- PPC Specialist
6. Web development and designing
As the world of digital marketing revolves around the online presence, an adept design that can make Search Engine Friendly apps and websites will, for sure, enjoy unending job opportunities in the field of Digital Marketing.
7. Content Management and Writing
Digital Marketing offers great opportunities for content writers and managers as well.
If you know how to write engaging articles, or you are an expert in your niche, you need to know the necessary SEO skills, and you will be ready to make a successful career in Digital Marketing as Content Marketer and writer.
Different jobs in Content Marketing field are-
- Content Executive
- Content writer
- Content Associate
- Content specialist/ strategist
- Content marketing manager
8. Web Analytics
The success of any digital marketing campaign is based upon their analytical report, and that is why those who are well adept in data and analytics can also think to make a career in Digital Marketing.
Some of the industries where analytics role is integral are-
Some of the typical analytics jobs are-
- Google Analytics Manager
- Google Analytics Implementer
- Google Analytics Reporter
- Data Analyst
- Business Analytics
- Predictive Analytics
9. Affiliate Marketing
This one is again one of the most promising and entrepreneurial career options in Digital Marketing.
If you are well aware of SEO, content, website, PPC sorts of digital marketing practices, you can make a career in Digital Marketing as an affiliate marketer.
You can use this form of marketing for promoting products and services of other businesses of your favorite niches and can earn a good amount of money in the process.
You can opt for Affiliate programs such as GoDaddy, BigRock, Amazon, TripAdvisor, etc.
There are many other career options you can get apart from these options.
These are the most in-demand career options for a fresher in this current industry. A fresher can build a promising career in such a field with good growth in salary.
To know more about the career in Digital Marketing, you should know about the different components of Digital Marketing which we will discuss in the next section below-
Various Components in the Digital Marketing
Imagine digital marketing is a big banyan tree where you can find out several roots as a part of the tree.
Digital marketing has a significant number of components in the industry where many professionals play different roles. A few popular components are content marketing, online PR, native advertising, search engine optimization, email marketing, etc.
These different components play different roles to meet customer’s demands. Every component uses different methods and creativity to promote a specific business. These methods involve different modern technologies to achieve specific goals.
There are more components of digital marketing, like social media marketing, affiliate marketing, inbound marketing, pay-per-click, etc.
All of these components involve an online platform to connect with most of the people.
Skills of Digital Marketing Professionals ready for Top Digital Marketing Jobs
Who is a digital marketing professional?
A professional who is willing to learn about the latest technologies and trends, or an individual who develops a favorable brand image by using creative ideas and build strong relationships with clients and customers, or a digital marketer uses the internet to perform specific tasks like conducting advertising campaigns, posting blogs, creating web pages, etc.
An online platform is a compelling platform to connect with millions of people all over the world. Therefore it is a more convenient way to promote a particular business through digital marketing to maximize the profit. For this reason, there is a high demand for digital marketing in the current industry.
There are several professionals like a brand manager, search expert, web designer, online content developer, etc. involved in digital marketing. They operate in a smart way to reach maximum people connected in online platforms to promote a specific business. A digital marketer can work in different sectors, irrespective of the type of business.
Few popular positions like social media marketer, mobile marketing specialist, analytics specialist, etc. you can find out in digital marketing. These professionals promote your brand to the customers that enhance your product or service demand. If you have a business nowadays, then it is a smarter way to promote your business through digital marketing.
Some of the skills of that top Digital Marketers incorporate are
- Communication Skills
- Analytical Ability
- Passionate for Digital Media
- Quest for Learning
- Ability for Multitasking
- Comfort with technology
- Ability to experiment with new things
7 Benefits to Choose a Career in Digital Marketing
You can get these benefits while choosing a career in digital marketing.
1. Build A Versatile Career
If you are a professional in the digital marketing field, then you will get the opportunity to work in different sectors. In various areas, you have to play a different kind of roles that makes your career agile and versatile. You can learn new skills while having existing skills that make your job more enjoyable.
You have to fit yourself according to the situations and always ready to learn new skills. This career will create opportunities to switch your career to other sectors in the future. You can enjoy your work life more while working with different professionals belongs to various industries.
2. Makes You More Creative
In digital marketing, you will get several opportunities when you can implement creative ideas of your own. The dynamic environment of digital marketing will bring you the opportunities to make new market strategies, conducting A/B tests, etc. You need to build up plans according to the demand and implement ideas for the ongoing project.
Just like an artist, you can make your master-plan according to customer demands. You need to apply different problem-solving skills by using analytical data. Companies want different innovative ways to grow their business through digital marketing.
3. Optimized Career Options
The growing digitization creates more job openings in digital marketing, and many companies want professionals with relevant experience. With the ever-increasing digital industry, new technologies come into the market and make opportunities for digital marketers. Several large organization recruits digital marketers to promote their business.
You can search it on the internet that digital marketing is one of the on-demand jobs in the world right now. Therefore it is becoming easier day by day to build a good career in this particular sector. This specific job role will give you a high career growth along with a stable career.
4. Great Source Of Income
As we mentioned previously, the demand for digital marketers is getting higher day by day with the growth of digitization. When you have a promising career and working on a fruitful industry and money will follow you. There is a massive demand for skilled professionals in the digital marketing industry.
Some statistical data shows that digital marketers earn more than any other professionals in recent years. Digital marketers are getting a good salary hike these days with better job security. Therefore it is the right time to kick-start your career in digital marketing.
5. Opportunity to Work With Different People
This dynamic sector will allow you to work with different professionals from different countries. Hence you can meet new persons daily and can build a strong network in the industry. It will make work-life more interesting to engage with different persons belonging to various industries.
Sometimes you will get the opportunity to go to different locations for official purposes. If you are lucky enough then you might get a chance to visit foreign countries also.
6. Easy To Begin Career
Unlike other industries, you can quickly kick-start your career in digital marketing as there is a lot of job openings. You can get the knowledge from any certification course and apply current openings. Freshers can easily start their careers in this sector and can build a promising career.
As a fresher, a person can get a good salary to start a career and can learn many things. One can get a job role as a digital marketer in his or her dream company. Almost every big name in the market now hiring freshers for digital marketing.
7. Good Job Security
While we choose our career, then we are looking for job security with a good salary hike. As compared to other professions, digital marketing offers high job security with a good salary hike.
This is another principal reason that many people choose digital marketing as their long-term career option.
How to build a successful career in Digital Marketing
Here is a list of 10 steps that you should follow to kick-start your career in digital marketing.
1. Design A Professional Resume
A resume is an essential part of building your career, and you must prepare it before applying for jobs. You must make a dynamic resume that can describe your skills, education, and knowledge appropriately. You can follow some standard format available in online or can use your creativity or can contact professional resume makers.
As you want to build your career in digital marketing, you should make different types of resumes available. You can find out a guideline to make your resume especially to apply for digital marketing jobs. Be careful while mentioning details about yourself and try to mention skills that help you to get a job.
2. Gather Information About Latest Trends
The digital marketing career is a very dynamic field, and it deals with the latest technologies and trends. When you want to build your career in this particular field, you need to aware of the latest trends. You need to know about the latest technologies and their demands on the current market before starting your career.
There are several options available on the internet like online courses, virtual seminars, etc. where you can learn. You need to give your best shot to stay ahead in this competition that enhances the possibility to get a job. There is no limit to learn about new things, so keep learning as much as you can.
3. Welcome Any Opportunity
If you are a fresher in this field, then do not neglect any opportunity that comes and start your career. You can apply for free jobs or in a start-up company where you can get the chance easily. After getting your first job, show your skills and demonstrate your hard work to the top-level managers.
You need to show them that you are ready to take greater responsibility which will help you in career growth. This could be your golden opportunity where you can perform in front of some leaders in digital marketing. You will get options in the future to move to more prominent companies or multinational companies.
4. Complete A Certification Course
It is necessary to complete a certification course in digital marketing from a well-recognized institute. You won’t be able to enter into digital marketing without a proper degree certificate from a well-known institute. You can start your course online also where you need to attempt exams to get the certificate of completion.
First, you need to choose a proper platform to learn digital marketing and then enroll yourself in that course. Make sure that they will provide you with a valid certificate after completion of the course. If that institute offers you a placement, then it will be easier for you to get a job.
5. Apply Your Creativity
Digital marketing always welcomes the latest and innovative ideas that can create an impact on the market. Thus if you want to apply your creative ideas, you are free to do that in the field of digital marketing. Some standardized methods and system is available in the industry, but you can implement your unique idea to live projects.
If your idea works appropriately, then you will get recognition and can land up your dream job. This field is still developing in the current industry. Thus you get the opportunity to implement your creative ideas in projects.
6. Build Strong Connections
This is a smart way to enhance the chances of getting a good job that helps you in the future also. As a fresher, you should make a good network by creating connections with professionals working in this field. You can share your expectations and plans for making a good career in digital marketing with those persons.
They can bring you opportunities or help you to develop yourself by learning new things. They can share many experiences regarding digital marketing which will be very helpful to you. You will know the requirement of the industry and can prepare yourself better.
7. Gain Some Experience
To get any job, it is always better to have some experience regarding that job. In digital marketing also, it is necessary to have some knowledge regarding the position to increase opportunities. If you get any freelance or unpaid employment, then you should grab that chance to gain some practical experience.
You can search for live projects where you can participate and gather some practical knowledge. It will make your resume stronger that increase your chances in the industry. It will help you to improve your knowledge and rectify the errors that make you industry-ready.
8. Know About Analytics
This particular tool is helpful to analyze the success rate of your marketing campaigns by analyzing recorded data. It uses data and statistical algorithms to analyze your campaign and shows the result. It is not very difficult to learn and available on different online platforms where you can learn it anytime.
You don’t need to attend lectures to know about analytics as you can learn it through online courses. This additional skill gives weightage to your resume, which helps you to get your dream job. It creates another opportunity to build up your career in analytics where you can start your career.
9. Use Different Websites
Nowadays if you want to get your dream job, then you have to create your online presence. There are several websites where you can directly connect with recruiters and could get a call letter for a job interview. These websites may require some payment, or you can use it free of cost.
There you can build your profile and upload your resumes then apply for jobs. You can search for job openings and also get an idea about the requirement of the industry. You can apply for premium category jobs if you get a subscription.
10. Be Ready For Entry-Level Jobs
You should know that sometimes you do not get the job you wanted and neglect the opportunity that you get. If you get the job role of a junior digital marketer, assistant, etc. at first, then you should grab that chance. Even sometimes you have to compromise in your salary to get some industrial experience.
Always take this kind of opportunity as a golden pass to land up your dream job. This kind of opportunity will offer you a platform to show your dedication to the work.
Final Thoughts about Career in Digital Marketing!
On the concluding note, we hope that from this article, you will be able to find out a perfect guideline to build a career in digital marketing.
Now, you know about benefits regarding the career option and how to prepare you to get your dream job. You can find out the choices you can have in digital marketing and the components of this particular field.
Are you also looking forward to making a career in Digital Marketing?
Share your details with the M91 team to get the most personalized assistance from us.