Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy

BRICK AND CLICK COMPANIES

April 20, 2020 By Hitesh Bhasin Filed Under: Digital Marketing

Many incumbent companies moved quickly to open web sites describing their business but resisted adding e -commerce to their sites. They felt that selling their product or services online would produces channel conflict- they would be competing with their offline retailers and agents, for example, Compaq feared that its retailers would droop its line of computers If Compaq offered to sell the same computer directly online. Merrill lynch hesitated to introduce online stock trading to compete with ETTrade, Schwab, and other online brokerages fearing that its own brokers would rebel.

Even the store -based bookseller Barnes & Noble delayed opening an online site to challenge Amazon. These companies struggled with the question of how to conduct online sales with out cannibalizing their own stores, resellers, or agents. Here are examples of how some companies resolved this conflict.

Brick and click companies

Although brick and click companies face channel conflict issues, they probably will have more online success than their pure – click competitors. First, companies such as Compaq, Merrill Lynch, and Barnes & noble have better known brand names; their cost of acquiring a new customer is $12 compared to the $82 that pure click e-tailers spend to acquire a new customer. Second, they have greater financial resources and access to funds.

Third, they have deeper industrial knowledge and experience, good relationships with key suppliers, and a large customer base. Fourth, they can now be reached 24 hours a day, 7 days a week and merchandise can be returned to their 9 to 5 stores. And fifth, the Internet allows them to reach and serve additional customers who may be for away from their store locations. Gap illustrates the advantages of a brick-and-click operation over a pure-click operation.

Also Read  17 Types Of Websites
Liked this post? Check out these detailed articles on Topic of Digital Marketing

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. PURE CLICK COMPANIES
  2. What is a Website layout? Importance of a good website layout
  3. Dedicated Hosting vs Shared Hosting: Complete Comparison and Review
  4. Why are Visits more Important than Page Views
  5. The Difference between Google Vs Facebook : The Brand Fight Between 2 Top Internet Brands
  6. What Is A/B Testing? Understanding A/B Testing In A Better Way
  7. Product Videos – Benefits and Tips for making the Best Videos
  8. Augmented Reality Vs Virtual Reality – Difference Between AR andVR
  9. Learning Management System (LMS) – Overview & Features
  10. Digital Media – Definition, Importance, Trends and Job Opportunities

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Comments

  1. pawan sharma says

    Very nice articles

    Reply
  2. shawan parma says

    Very nice articles

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved