Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
    • Strategy
    • Management
    • Advertising
    • Branding
    • Market Research
    • Business
    • Finance
    • Sales
    • Career Guidance
    • Customer Management
    • TOP 10
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
  • Videos
Home » Advertising articles » The new Nirma advanced becomes stubborn for cleanliness

The new Nirma advanced becomes stubborn for cleanliness

January 25, 2020 By Hitesh Bhasin Tagged With: Advertising articles

The new Nirma advanced is no longer the nice auntie who wants cleanliness at a low price. She is now a young woman who wants her clothes to be clean no matter what. The ad depicts that today’s women have to go through a lot to achieve what she desires. However, the attitude has changed over time and nowadays women dont take things lying down. If they have decided something, they are going to get it, no matter what. Hence the tagline “Jo chahiye, Wo chahiye”.

It is natural that when all other ads are concentrating on the rising power of women, then Nirma advanced, being a product which is bought by women, should also show the strength of women. The presentation of the ad is quite good and the concept hits hard because it is something different.

Nirma Advanced

Storyline – A young woman is shown on the beach trying to stand upside down on her hands. She falls suddenly and then tries standing up again. She does this a couple of times but keeps falling. The camera moves to the place she is trying to stand on and it is filled with scorpions in a sand box. At this point, she is finally able to stand upside down on her hands between the scorpions. The voice over says that new India will not be satisfied unless and until their demands are met. And they will go to great lengths to achieve what they want. The final shot shows that the young woman is actually a dancer and she does somersaults in mid air which she was trying to achieve on the beach. Finally, Nirma advanced shows its new and fresh packaging and the ad ends.

The new packaging of Nirma advanced also shows that the firm is taking marketing seriously now. It was absent for quite some time and they tried recreating the magic with the “Hema, rekha, jaya aur sushma” ad. However, strong messages from Rin, Surf and tide has now forced the hand of Nirma and even this brand will have to come out of its comfort zone and try to gain market share. If Nirma does not continue with strong advertising and marketing, it will soon become a waning brand in the market.

Also Read  Advertising Appeals - Definition and 15 Types of Appeal in Advertising

Related posts:

Advertising SloganTop 25 Advertising Slogans & Brand Taglines Advertising AppealAdvertising Appeals – Definition and 15 Types of Appeal in Advertising Subliminal Advertising - 3What is Subliminal Advertising? 4 Examples and Types Coca-Cola AdvertisingAn Overview of Coca-Cola Advertising Creative advertisingCreative Advertising | 9 Best Creative Ad Campaigns Advertising ExamplesMost Popular Advertising Examples of 15 Brands Apple AdvertisingAn Overview of Apple Advertising | Advertisements strategies of Apple Elements of Advertising campaignsAdvertising Campaigns – Elements, Types and Best Campaign Examples Nike advertisingNike Advertising | Techniques used by Nike in Advertising Comparative advertisingComparative Advertising | Tips and Examples
Also Read  Different Types of Advertisement Techniques
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Single Entry System – Types and Benefits
  • Leader-Member Exchange Theory
  • What is Benefits Administration? Definition and Steps
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved