An advertiser can use various advertising techniques to create attraction and desire in their viewers. Such techniques are used by all types of businesses be it a small one or a big business enterprise. Since there are a few distinct approaches to publicise and numerous advertising techniques to consider, business-owners, entrepreneurs, and marketers get bewildered in choosing the best-suited ones.
This is why we have divided the different techniques used by advertisers into Visual, Online and Television techniques. Besides this, we also share a holistic view of 8 common techniques used by Advertisers.
Choosing the correct techniques without a doubt helps in widening the reach, penetrating the target-niche, and converting more leads to optimise the sales potential of any business.
The technique that a business chooses ought to oblige the speciality or the niche it is serving. For example, in case your business model is taking into account young people, then it is acceptable to have your advertisements concentrated on the inclinations and preferences of the youths.
In this post, we will dive into the world of different advertising techniques in one place so that you can choose the right one as per your business model. Before delving into those techniques, being clear about advertising is essential, so let us have a look upon its definition first-
Advertising is one of the most potent tools of marketing. There are various ways of marketing, like door-to-door marketing, mouth publicity, and publicity in public places.
Also, advertising is a trendy medium for marketing and promotion. If it is to be defined in simple words, it can be said that advertising is a way of generating and spreading non-personal messages to promote a product or a service. The advertising is sponsored by the company that manufactures the product.
There are many incidents when advertising has boomed the business and made it achieve the highest goals. It attracts the people and makes them invest in the service or the product offered by the company. It leads to a strong marketing chain and a considerable increase in sales.
When it comes to different advertising techniques, you should be aware of different types of advertisements that are prevalent in the market. So, let us go through them as well-
8 Types of Advertising Techniques
Advertisements are designed in a way that appeals to the masses. It can create an impact on the viewers and make the content of the ad memorable. There are some basic types of advertisements, out of which you can choose one or more than one method to promote your product or service.
1. Newspaper Advertising
There is hardly anyone who does not have the habit of reading a newspaper at some time. Newspapers are one of the most popular commodities in the world. Hence, the ads given in newspapers get noticed and read. Also, there can be elaborate ads in newspapers.
2. Magazine Advertising
These ads have more or less the same features as that of the newspaper ads. However, one buys less number of magazines as compared to the number of newspapers.
Hence, you can give varied ads in newspapers and change the content from time to time. You have to stick to the same ad and the same content for a long time in the case of the magazine ads.
3. Billboard Advertising
Billboard is a generous type of print ads. These billboards are put up on central places or on roads where there is maximum traffic. It can create its impression on more number of people.
These ads have to be short and crispy. However, they should be equally memorable. It can boost the publicity of a product.
4. Radio Advertising
Many people are used to listening to the radio when driving, strolling, or doing a mundane job. That is why radio ads can be done to target these audiences. They are repetitive and unavoidable when one is listening to the radio.
They provoke the curiosity of the audience and make them invest in the product or avail the service.
5. TV ads
An uncountable number of people watch television. We all have that one favourite show of ours that we cannot afford to miss. In that case, we also observe the ads without skipping. It makes for a great advertising medium. T
V ads can narrate a short story to the audience and capture them emotionally. It makes them get drawn to the product and think of buying it.
6. Social media advertising
These days, social media is the order of the day. Numerous people have their accounts on some of the other social media platforms. This medium can also be used to promote your product or service. Various social media sites offer options for advertising.
They also have a feature that enables the users to shop for the product directly from the social media page. It is very beneficial for any business.
7. Direct mails or messages
Although this is an invasive way of advertising, it is precise and direct. Also, you can get an immediate response from your clients. It can give you a clearer picture of the prospective customers.
Direct mail and messages can be done by obtaining these details from various local sources or surveying the ordinary people in the region where you want to promote your product or service.
8. Personal advertising
When you create a personal bond with the customers, they feel like investing in your product. Their emotional crux can be targeted, and then they can be made to listen to you.
If your product’s quality and usability are correct, they will buy it and invest in it. Also, oral publicity exists between customers as well. If one customer is satisfied with your service, he/she will tell his acquaintances about it and create a chain of publicity. 0
Common Visual Techniques
Advertisements need to be appealing and effective. It can create a powerful impact on the sales of the product or the service offered by a company. Several techniques can be used for effective advertising. Some of them are given below.
1. Maintain the typographical composition
The text written in the advertisement is very crucial. If it is formatted in the right manner, it can attract more people. Also, if the tagline of the ad is catchy, it becomes memorable.
It is used by more number of people and referred to in conversations. It enhances the popularity of the advertisement.
2. Give a charming story
Stories always interest people. If these stories are rela
table and conquer the emotional capacities of the viewers, they become memorable. Sometimes, you can introduce a unique character in your advertisements. This character can be patented and be used only for the ads of your company.
3. Branding and logo
There many people who are conscious about the brand of the goods they are buying. A brand is your company’s identity, and you need to establish an excellent reputation for your brand for more people to respect it and avail its services. In branding, a crucial aspect is that of the logo.
The logo of your company should be such that it is attractive and does not lack uniqueness. Repetitive logos create a negative impact on the business of a company.
4. The personification of the product
A product which speaks about itself and how it can prove to be useful to you attracts more people. They respond in a very positive way and decide on investing in the product.
Usually, in print ads like newspaper ads and magazine ads, this is an excellent way of inducing an interaction between the company and the clients. The print ads are not that flashy and responsive. So, the personification of the product helps in creating better advertisements.
5. The colour scheme of the ad
The ad’s colours play a crucial role in deciding whether it is appealing or not. Every person has colour psychology. Every colour shows a different effect on the individual. You can use those colours which provoke the emotions which you need to promote your product better.
The two basic types of colours are cool colours and warm colours. Both of them have their characteristics and their way of influencing human psychology. These can be used smartly for better advertisements.
6. The minimalism of the content
If there is too much text written in the advertisement, it gets bulky and crowded. Also, if the colours used are too flashy and contrasting, it has an undesirable impact on the viewer. Hence, maintaining simplicity is very important.
Especially in the case of social media ads, too gaudy or flashy ads get ignored. Instead, the ads using simple captions and soft colour tones attract more people and increase the advertisement’s reach.
7. Offers and rewards
There is hardly anyone who does not like offers and rewards. The offers giving a discount on the price or giving some gifts are desirable. Also, the awards that one can receive by promoting the product on his/her level also attract many customers.
Offers that are valid for a limited period stimulate a need for urgency and quick action. In these cases, people can go to any length and avail the benefit of the offer.
Advertising Techniques used in TV Ads
For any business, running their TV advertisements for any product or service is one of the most crucial endeavours that need lots of attention, adept planning, and immaculate implementation.
Great TV ads could mean great benefits to brand acknowledgement.
This could be credited to the all-around techniques used for pulling in and engaging the TV audiences in a manner that they long to opt for that product or service.
Here is a rundown of some of the best techniques you would find in TV advertisements:
1) Arousing curiosity
Stimulating curiosity among TV audiences is one of the most effective techniques used for sending the message in the most convincing and result-driven manner.
We, human beings, tend towards being inquisitive, and that is why, promoters and advertisers consistently arouse human interest utilising the visual, verbal, and physical actions that may channelise the favourable reactions.
2) Guarantee of a Profit/Benefit
An adeptly created TV ad incorporates a rundown of things the item can accomplish for you. It will also tell you how it adds value in your life and makes it more convenient and blissful.
People who do not get astonished by appealing visuals and big-name endorsers may want to investigate about the product if it offers something beneficial for them. So, letting audiences know how they will be benefited from the product, may do wonders in converting more people.
3) Making a Passionate Appeal
It isn’t that simple to contact the feelings of the regular TV watcher, as you ought to do this in around two minutes or less. An endearing or a moving ad content associated with the utilisation of your product is consistently a triumphant advertising technique that will, for sure, offer favourable outcomes.
4) Utilisation of Kids
Using adorable kids in TV ads is one of the most engaging advertising techniques that never fail in pulling in TV audiences.
TV ads also effectively target little children who ultimately convince guardians for making certain choices based upon the TV commercials having kids. That is why you see so many cute kids in different TV commercials.
5) Big names
The use of big names, celebrities, sports, or movie star is again a very effective advertising technique that has been practised since the time TV commercials came into existence.
Celebrities comprise an aura around them, plus they also enjoy good credibility in their fan base, and that is why they are considered exceptional in influencing people to opt for any product or service.
Along with these advertising techniques, some of the other online techniques that have integral in today’s digital age are-
Most Common Online Techniques for Advertising
- Promotional ad campaign
- Person to person campaign
- Mobile advertising campaign
- Internet ad campaign
- Display ads
- Paid search ads
- Retargeting ads
- Email marketing
Advertising is the backbone of a successful business.
All the companies need an able team which can decide the marketing and advertising techniques for the services or products manufactured by the company.
There are several techniques regarding advertising which have proved to be very successful and can be used reliably.
What advertising techniques do you find useful for your business?