Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…
Business Intelligence – Definition, Importance & Advantages
Business intelligence is a system that includes procedures and technical infrastructure to leverage software and services for transferring data into actionable insights to empower strategic…
Buddy System – Definition, Importance and Responsibilities
The buddy system is a knowledge-sharing method used to hire new employees by assigning an existing employee as a buddy to a new employee to…
Bottleneck – Definition, Types and Example
A bottleneck is a situation when a production, processing, or service system reaches a congestion point where workloads arrive much faster than the system’s efficiency…
The 6 Basic Human Needs
What are Basic Human Needs? Definition: Basic human needs are defined as the drivers of people’s actions or the wants of people for living a…
Awareness – Definition, Meaning and Examples
Awareness is a state of mind where one has the consciousness of a particular situation or thing. It can also be understood as the ability…
Who is a Branch Manager? Roles, Responsibilities and Skills
A branch manager is a professional in charge of a unit or division of a large corporation, financial institution, or bank. According to the definition,…
Boomerang Effect – Definition, Theory and Examples
The boomerang effect is the opposite or negative outcome of an attempted attitude change. It occurs when you receive the unintended consequence of your effort…
Bonded Warehouse – Definition, Types and Advantages
A bonded warehouse is a secured place for imported goods (known as bonded goods) or duty payable goods for storing them closer to foreign customers…
Bonus – Definition, Importance and Types
A bonus is a financial compensation that is paid as an additional amount along with what is due. It is the appreciation money that is…
Bill of Quantities (BOQ) – Definition, Purpose, Steps and Standards followed
Bill of quantities is a document that consists of the measured specific amounts of the required items for a project, based on the drawing and…
Billing Cycle – Definition, Elements and Importance
A billing cycle is the time interval between two billing statements, in short, the time gap between the last billing date and the recent billing…
What is a Mind Map? 10 tools for Making Beautiful Mind Maps
A mind map is an easy method of brainstorming thoughts without considering or worrying about the order or structure of thoughts. A mind map helps…
Online Branding – Definition, Factors and Basics Steps
Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
What is Planning? Definition, Importance and Features
Planning is the primary function of management that involves deciding the future course of action. There are several definitions of planning, but the one studied…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Media Buying – Definition, Importance, Stages and Tips
Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
Top 19 Successful Brands in the World in 2025
Hey! Ready for an incredible adventure? We’re checking out the big stars of the business world – like Apple, Google, and even Starbucks. These aren’t…
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
13 Branding Lessons That Make a Strong Brand
Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
Brand Leadership – Definition, Importance, Advantages and Examples
Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
Advertising Message – Definition, Meaning, Importance and Components
What is an Advertising Message? An advertising message is a text, visual, auditory, or video information or idea that an advertiser or brand communicates through…
Soft Launch – Definition, Advantages, Strategy and Examples
A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…
What is a Marketing Budget and How to Create one?
Any firm looking to increase brand awareness needs a precise marketing budget. Well-planned marketing budgets provide the advertising and promotional tools you need to boost…
Top 15 Chemical companies in 2021 as per Market Capitalization
In this article, we rank the Top 20 Chemical companies as per their market Capitalization. The global chemical companies are the backbone of the world…
Customer Expectations – Definition, Types, List, and how to meet them
Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…
Non-Price Competition – Meaning, Phases, Pros and Cons, Examples
Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…
Customer Management – Definition, Elements, Process and Best Softwares
Customer management is a process that further incorporates other systems, tools, and processes to develop and manage customer relationships and ensure customer success. A system used…
Consumer Products – Definition and 4 Types
Consumer products are the final goods that households or individuals purchase for their personal use and not for any other economic production activities. Consumer products…
Top 20 German Brands in 2025
Let’s explore the world of Germany’s most remarkable companies. These aren’t just any companies; they’re like superheroes of the business world! These companies do everything…
HR Outsourcing – Overview, Services and Benefits
Curious about what is HR outsourcing, and why industry experts are suggesting outsourcing HR functions as one of the best ways to reduce risks and…
Knowledge Skills And Abilities (KSA) Basics and Differences
Are you looking for the right ways of presenting your Knowledge, Skills, and Abilities for your next job interview? Then this post is personalized to…
Top 10 Companies in France in 2021
In this Article, we rank the Top 10 Companies in France in 2021 as per the market capitalization of these companies. All of these are…
Customer Database – Meaning, Examples, Benefits and Softwares
A Customer Database is an organized set of data about individual customers or prospective customers. This data is captured and maintained to gain insights that…
Top 20 Automobile Companies in 2025
Let’s dive into the world of extraordinary cars and the big companies that make them! From Tesla’s incredible electric vehicles to Toyota’s cars that everyone…
Top 13 Australian brands in the World in 2021
Fashion and style go hand in hand for most of the people in the world as everyone is on the lookout to own and wear…
Psychological Contract – Importance, Example & Advantages
A psychological contract is defined as a mutual understanding of the employer and employee about mutual expectations. Explanation The psychological contract is different from a…
What is the Purchasing Process? Definition, Steps & Modern Practices for 2025
The purchasing process is a crucial part of how modern business runs. A purchasing process begins with identifying what needs to be purchased and involves…
Top 20 Oil and Gas Companies in the World in 2025
Let’s jump into the big world of energy, where giant companies ensure our lights turn on and our cars go vroom! Think of these companies…
