Strategic Marketing Hub – Marketing Strategy Tutorials

All Marketing strategy tutorials on Marketing91 – This page includes all strategic marketing and Marketing strategy tutorials on Marketing91.

Module 1: Introduction to Strategy

1. Strategy
2. Role Of Strategy
3. Difference Between Strategy And Planning
4. Goals vs Objective
5. Mission
6. Vision
7. Business Mission
8. Mission Statement
9. Vision Statement
10. Mission vs Vision
11. Characteristics Of Mission Statement
12. Importance Of Mission Statement
13. Personal Vision
14. Importance Of Strategy
15. Marketing Strategy
16. Strategy

Module 2: Foundations of Strategic Analysis

17. Environmental Scanning
18. Swot Analysis
19. TOWS Matrix
20. Strength In SWOT
21. Benchmarking
22. Types Of Benchmarking
23. Comparative Analysis
24. Comparative Advantage
25. Industry Analysis
26. Market Analysis
27. Opportunity Analysis
28. Competitive Intelligence
29. Competitor Analysis
30. Objectives Of Competitive Analysis
31. Competitive Profile Matrix

Module 3: Frameworks & Models in Strategy

32. 3C Model By Ohmae
33. 5 P’s Of Strategy
34. 7s Model
35. Ansoff Matrix
36. Balanced Scorecard
37. Bcg Matrix
38. Blue Ocean Strategy
39. Bowman’s Strategy Clock
40. CAGE Framework
41. Carroll’s Pyramid Of Corporate Social Responsibility
42. Corporate Life Cycle
43. Diffusion Of Innovation
44. GE Mckinsey Matrix
45. House Of Quality
46. Industry Life Cycle
47. Kraljic Matrix
48. Porter’s Five Forces
49. Porter’s Value Chain
50. Porter’s Diamond Model
51. SOAR Analysis
52. Technology Life Cycle
53. The 5S System
54. Value Curve Model
55. Vrio Analysis
56. Wheel Of Consumer Analysis
57. Delta Model
58. Gap Analysis
59. Generic Strategies
60. Disruptive Innovation
61. Gap Analysis
62. Gap analysis
63. Marketing And Strategy Models
64. Core Benefit Proposition

Module 4: Diving Deep: Types and Levels of Strategies

65. Corporate Strategy
66. Levels Of Strategy
67. Functional Level Strategy
68. Differentiation Strategy
69. Diversification
70. Diversification Strategy
71. Horizontal Diversification
72. Concentric Diversification
73. Conglomerate Diversification
74. Growth Strategy
75. Market Challenger Strategies
76. Market Coverage Strategy
77. Market Development
78. Market Follower Strategies
79. Product Development Strategy
80. Product Differentiation
81. Product Innovation
82. Strategic Alliance
83. Supplier Relationship Management
84. Types Of Business Strategies
85. Types Of Marketing Strategies
86. Types Of Innovation

Module 5: Implementation and Management of Strategy

87. Features Of Strategy
88. Strategic Planning
89. Importance Of Strategic Planning
90. Formulation Of Strategy
91. Strategy Formulation
92. Strategy Framework
93. Implementing A Strategic Plan
94. Strategy Implementation
95. Exit Strategy
96. Time Of Entry
97. Strategic Goals
98. Critical Success Factors
99. Strategic Business Units
100. Strategic Business Units Are Important
101. Strategic Control
102. Strategic Decision Making
103. Tactical Planning
104. Strategic Groups
105. Strategic Management
106. Strategic Planning
107. Hedgehog Concept

Module 6: Strategy in Marketing

108. Elements Of Marketing Strategy
109. Importance Of Marketing Strategy
110. Marketing Strategy
111. Marketing Strategy Can Fail
112. Need For Marketing Strategy
113. Reasons To Form A Marketing Strategy
114. Strategic Marketing
115. Strategic Marketing And Marketing Management
116. Differentiated Marketing
117. What Is Marketing Strategy
118. Successful Marketing Strategy

Module 7: Navigating Competitive Landscapes

119. Backward Integration
120. Bargaining Power
121. Barriers To Entry
122. Barriers To Exit
123. Cost Advantage
124. Image Differentiation
125. Impact Of Environment
126. Social Impact
127. Volume Discount
128. Planned Obsolescence
129. Price Discrimination
130. Primary Industry
131. Secondary Industry
132. Entering International Market
133. Transnational Strategy
134. Loss Leader
135. Competitive Parity
136. Competitive Strategy
137. Core Competencies
138. Technology Competence
139. Disruptive Technology
140. Discontinuous Innovation
141. Money Back Guarantee

Module 8: Strategy and Sustainability

142. Corporate Social Responsibility
143. Green Business Strategies
144. Sustainable Competitive Advantage
145. Sustainability
146. Sustainable Business
147. Sustainable Marketing
148. Harvesting Strategy

Module 9: Concluding Insights and the Future of Strategy

149. Dynamic Capabilities
150. Scenario Planning
151. School Of Thoughts
152. Strategy And Tactics
153. Importance Of Innovation