Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • Academy
  • About Us
    • Contact Us

Core benefit proposition and its role in Marketing

May 4, 2018 By Hitesh Bhasin Filed Under: Strategy

Core benefit proposition is that proposition put forward by a company which talks about the main and the most important benefit that a consumer would derive from consuming that product.

A core proposition can talk about the product in itself and also how it is different from its competitors. The core benefit of a product is also used in positioning a brand.

The core benefit proposition helps customers make an informed buying choice. It is not always that a consumer just looks at the basic benefits that he/she will derive from consuming a product. For example, buying a car is not just to satisfy the need of travel that arises in daily life. It is much more than that.

It is a status symbol for many. It is a very emotional purchase when you buy your first vehicle. In this way, there are multiple motives that are attached to every purchase. A core benefit proposition will attract customers to satisfy a very particular need of theirs.

Taking the same example forward, if you had to buy a car for offroad traveling, you will most likely buy the Range rover. This is because the one thing Range rover is good for is offroading. You can go to any terrain with this car. Same goes for JEEP. These are brands which are very clear about their Core benefit proposition.

A core benefit proposition also acts as a point of difference by helping a potential customer distinguish between competing brands.

Let us move on to look at a few examples that make us understand this concept more clearly.

Table of Contents

  • Examples of Core benefit proposition
    • Duracell
    • Colgate Optic White
    • Volvo

Examples of Core benefit proposition

Duracell

Core benefit proposition

The core value proposition of Duracell is its durability! Their brand name and their advertisements are all in sync with their core value proposition. The very word ‘Duracell’ instantly makes a customer think of this as a cell that is more durable and long lasting than others. Their advertisements show the cell lasting longer than others in a very creative way, making the rabbit bring a smile to your face!

Also Read  Strength in SWOT analysis - Examples of strengths for SWOT analysis

Colgate Optic White

Core benefit proposition 2Colgate is a trusted brand and very well known for the dental care products that it makes. However, as discussed before, customers do not always buy products to satisfy their basic needs. They also make the purchase for the peripheral benefits that come along. A toothpaste is mainly used to keep the oral cavity clean and germ free. This is satisfied by all brands.

However, there are other peripheral benefits like sparkling white teeth that are desirable by consumers! Colgate Optic White’s core benefit proposition is sparkling white teeth, apart from the regular benefits like clean breath, germ free oral cavity etc. If a customer is looking for a toothpaste that can satisfy the basic needs, but more importantly make his/her teeth white, then Colgate Optic White will definitely be in his/her consideration list!

Marketing91 Academy Banner

Volvo

Core benefit proposition 3

Volvo is one of the top luxury car makers in the world. While Volvo has many feathers in its hat, the one that it boasts off the most is the safety features that its cars come with. Volvo markets its cars as the safest in the world and this is its core benefit proposition. This does not mean that it does not offer other desirable like speed, comfort, efficiency etc. If a customer is very concerned about safety and still wants luxury, Volvo will be a priority!

Summary: There are multiple advantages of having a benefit proposition and showcasing all the benefits of your products. However, if you have a core benefit which you use in all your marketing communications, it helps the brand in differentiating itself and in positioning as well.

Liked this post? Check out these detailed articles on Topic of Strategy

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. What is competitive parity and its role in Marketing?
  2. What is Transnational Strategy and its role in Marketing ?
  3. What is competitive intelligence and its role in an Organization?
  4. Core Competencies – Importance, Advantages and Limitations
  5. Comparative analysis and its application in business
  6. Technology Competence – Overview and Its Features
  7. Role of Strategy
  8. Role of strategic planning in an organization
  9. What are Dynamic Capabilities and their role in Strategy?
  10. Difference between Strategic marketing and marketing management

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Comments

  1. Chris Okafor says

    I am Chris Okafor and a training consultant in sales and marketing. I read your write ups and enjoy every bit of it. I have a marketing forum of more than 100 participants on the WhatsApp I would like to join your forum together with my group and if possible to mail your write ups to my group since you are doing a better job than us.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved