Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • Academy
  • About Us
    • Contact Us

Above 30 Marketing and strategy models and concepts

April 16, 2019 By Hitesh Bhasin Filed Under: Strategy

MARKETING AND STRATEGY MODELS AND CONCEPTS 

BCG-Matrix BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy models, used to classify products as cows, dogs, stars and question marks. Based on the classification, the correct marketing strategy can be decided.
Ansoff-Matrix-2 Ansoff Matrix – Deciding the future of your company and your products is always difficult. The Ansoff’s matrix helps marketing managers decide the future strategies which they can implement at product level or brand level as well.
GE-McKinsey-matrix-1 GE-McKinsey matrix – If you want to analyse your business portfolio, or if you want to enter in a different industry altogether, then the GE McKinsey matrix helps you make the right decision through its 9 cell approach.
Porters-Five-forces-model Porter’s five forces model – When you consider an existing industry, then there are five forces existing within that industry as per Michael Porter. These five forces vastly influence the players existing within that industry as well as the players trying to enter or exit from the industry
gap-analysis Gap analysis – There will always be gaps in an organization when your operations are in progress. If you want to improve your operations and expand your business, or you want to achieve any other objective, Gap analysis is the best marketing and strategy tool.
Product-market-expansion-grid_cr Product market expansion grid – A synonym to the Ansoff’s matrix, the product market expansion grid helps marketers decide whether to expand products, or expand market or to adopt an altogether different tactic.
Value-Chain-Analysis Porter’s value chain – Most companies add value to their products through a nine step linear process which is known to be the value chain devised by Michael porter. The porter’s value chain is a very popular concept in the manufacturing as well as services industry.
productlifecycle Product life cycle – One of the most popular theory of marketing, the product life cycle theory explains the four stages through which a product goes in its life.
pricing Pricing strategies – Ahh! One of the most interesting topics of marketing and sales. Pricing is probably the most important P of the marketing mix today. How do your price your products or services? This article delves in 5 main and several smaller pricing strategies and tactics.
New-product-development New product development – A new product involves a lot of investment in terms of time and money. But more importantly, it should turn out as per the market demand. Hence there is a seven step process for proper new product development.
Situation-Analysis Situation analysis – Any company trying to change things has to first undertake a situation analysis to understand where the company currently stands and accordingly, what steps it can take to improve its situation.
swotanalysis SWOT analysis – The top concept for internal analysis and analysing what the firm is doing right, and where it is going wrong. The SWOT analysis is one of the most widely applied concept of marketing. And it is so flexible that it can be used in personal life or for that matter any decision making as well.
Marketing-Mix Marketing mix – Understanding the marketing mix is at the crux of making any marketing plan or marketing strategy for the company. The marketing mix is the interaction point between your marketing efforts and the customer. And It is the most dynamic concept of marketing over time.
servicemarketingmix Service marketing mix – Services are very different from products mainly because of their intangible, heterogeneous and perishable nature. Hence the service marketing mix has 3 more P’s above and beyond the normal marketing mix.
Sustainable-Competitive-Advantage Sustainable competitive advantage – Most companies devise a number of different strategies and plans, all because they can have a sustainable competitive advantage over competitors.
7-steps-of-competitor-analysis Competitor analysis – Before implementing any competitive strategy, you need to analyse your competition. This concept presents a 7 step process to analyse competition.
Competitive-profile-matrix1 Competitive profile matrix – A most useful matrix used to design the complete competitive profile for an individual company. This matrix helps the firm take the right decisions based on competition and how it will respond.
Strategy-formulation Making a marketing strategy – How do you make a marketing strategy? It is by considering the 10 different factors mention in this article which help in the creation of long term as well as short term strategy.
Family-life-cycle Family Life cycle – How does a family decide which products it wants? And if you want to launch multiple products, how do you optimize the consumption? It is by observing the various stages of the family life cycle and accordingly thinking of launching the right products.
AIDAS-Theory AIDAS Theory – The best theory of selling, the AIDAS theory explains how to rope customers in and how, in 5 stages, the lead can be converted from a prospect to a customer to a repeat customer.
PEST-analysis PEST analysis – Whenever entering a new country or a different region altogether, there are several external business and environment factors which need to be considered to establish business. PEST analysis helps you with analysis of these factors.
PESTLE PESTLE analysis – An extension of the PEST analysis, PESTLE analysis also considers the legal and environmental challenges.
SMART-objectives SMART objectives – How do you define your goal and objectives? It is by using the SMART objectives method. It is a productivity concept most useful for marketing managers.
 Consumer buying behavior Consumer decision making – This article explains the seven steps of consumer decision making in great detail. The concept of consumer buying behaviour is at the heart of marketing.
Vals-framework Values attitudes and lifestyle – Consumer decision making is a tough science for marketers and a lot of decisions are made on the basis of Values, attitudes and lifestyle of people.
Activities-interests-and-opinions AIO – Similar to the above concept, Attention, Interest and Desire are three important intangible elements of customer buying behaviour.
5-levels-of-customer-satisfaction Customer satisfaction levels – Customer satisfaction and delight is something which each marketer strives for. So it is important that the marketer knows about the five types of customer satisfaction levels.
New-product-adoption Product adoption – How does a customer adopt a product? Or how are different products adopted based on the product life cycle? The same can be explained by the product adoption concept.
Diffusion-of-innovation-2 Diffusion of Innovation – Innovative products generally hang in a balance because if they are not accepted in the market, then they fail. Thus, the study of diffusion of innovation is important when launching an innovative product.
Value-Chain-Analysis (1) Value chain analysis – Porter’s value chain explains how value is added to a product from the start to the end of the production cycle. Value chain analysis is a 9 step analytical process on how to add value to the chain.
Also Read  Vision statement vs mission statement

Liked this post? Check out these detailed articles on Topic of Strategy

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Difference between Strategy and Planning – Strategy versus Planning
  2. Strategy Definition – What Is Strategy?
  3. What is Marketing strategy?
  4. 5 reasons to form a marketing strategy
  5. 7 key elements of Marketing strategy
  6. What is the need for Marketing strategy?
  7. Why and how your marketing strategy can fail?
  8. 8 tips for a successful marketing strategy
  9. Wheel of consumer analysis – Forming marketing strategy after analysing customers
  10. What is Transnational Strategy and its role in Marketing ?

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved