Marketing mix articles

Maybelline is associated with FMCG sector and deals in the cosmetics industry. It is of American origins and is a fully-owned subsidiary of its parent company L’Oreal. Maybelline was founded in the year 1915 by its founder Tom Lyle Williams and was acquired by its present owner in the year 1996. Some of its competitors are as follows- Elle 18 Lakme Revlon Estee … [Read more...] about Marketing Mix Of Maybelline – Maybelline Marketing Mix

Maaza is a fruit drink and is associated with beverage industry. It is of Indian origin and occupies largest market share in the fruit drink market. Maaza is a subsidiary brand of its owner The Coca-Cola Company. It was launched in Indian market in the year 1976 and since then has been introduced in several global markets. Maaza has a refreshing and irresistible taste that has … [Read more...] about Marketing Mix Of Maaza – Maaza Marketing Mix

M&M’s is a subsidiary brand of its owner company Mars Incorporated. It is a candy shell made of chocolate as its main ingredient and is associated with the food industry. M&M’s is of American origins and was launched in the year 1941. Its initials are the names of its creators Bruce Murrie and Forest Mars. Brand faces competition from other chocolate makers and some of … [Read more...] about Marketing Mix Of M&M’s – M&M’s Marketing Mix

Lipton is associated with beverage industry as it deals with marketing of tea. The company was founded in the year 1890 by its founder Thomas Lipton. Currently, it is jointly owned and marketed by its parent companies PepsiCo and Unilever with 50-50 ownership.  Lipton has been projected as a healthy and refreshing drink and some of its competitors are as follows- Society … [Read more...] about Marketing Mix Of Lipton – Lipton Marketing Mix

LinkedIn is a social networking site associated with internet industry. It is an employment oriented platform that is used mainly by professionals. LinkedIn was founded in the year 2002 and launched for usage in the year 2003, May, by its co-founders Eric ly, Jean-Luc Vaillant, Konstantin Guericke, Allen Blue and Reid Hoffman. It is a subsidiary of its owner company Microsoft … [Read more...] about Marketing Mix Of Linkedin – Linkedin Marketing Mix

Lifebuoy is associated with FMCG sector and is a personal care brand. It is marketed and manufactured by its parent company Unilever. Lifebuoy was introduced in the consumer market in the year 1895 by its founder Lever brothers. Some of its competitors are as follows- Savlon Dettol Product in the Marketing Mix Of Lifebuoy : Lifebuoy is the leading brand of soap … [Read more...] about Marketing Mix Of Lifebuoy – Lifebuoy Marketing Mix

Lux is associated with FMCG industry and deals in the personal healthcare segment. It is a subsidiary brand of its parent company Unilever and was founded in the year 1899 by Lever Brothers. In the year 1900, its brand name was changed to Lux from Sunlight Flakes and it was launched in the consumer market of United States in the year 1925 and the United Kingdom in the year … [Read more...] about Marketing Mix Of Lux – Lux Marketing Mix

Barista Lavazza is a chain of Espresso Coffee bars hailing from India. The chain was first established in February 2000 and later acquired by Lavazza in 2007. Thereafter, it was re-christened Barista Lavazza. The Barista Lavazza espresso coffee bar chain is headquartered in New Delhi, India.  The company founded by Pratha Duttagupta is also operational in South Asia and the … [Read more...] about Marketing Mix of Barista – Barista Marketing Mix

Carlsberg is a public limited company that is associated with beverage industry. It was founded by J. C. Jacobsen of Danish origin in the year 1847 and its first headquarters was based in Copenhagen in Denmark. The flagship brand of this renowned company is Carlsberg Beer and it also brews Baltika, Somersby Cider, Tuborg and few local beers. In the year 2001, the company was … [Read more...] about Marketing Mix Of Carlsberg – Carlsberg Marketing Mix

Lenskart.com is a private company of Indian origin. It was founded in the year 2010 by its co-founders Sumeet Kapahi, Amit Chaudhary and Peyush Bansal. It is associated with e-commerce and accessories industry and deals in supplying eyewear. In March 2016 it was reported by NDTV that two lakh visitor’s visit Lenskart.com every day and it ships nearly 800-900 glasses on a daily … [Read more...] about Marketing Mix Of Lenskart.Com – Lenskart.Com Marketing Mix

Lakme is associated with FMCG industry and deals in personal care products. It is a cosmetic brand of Indian origin founded in the year 1952 by its founder J.R. D. Tata. Lakme was a subsidiary of its parent company Tomco but in the year 1996 its ownership changed hands and currently it is owned by Hindustan Unilever. Lakme occupies the first position as leading brand for … [Read more...] about Marketing Mix Of Lakme – Lakme Marketing Mix

LaCoste is associated with Lifestyle and Retail industry and deals in accessories and apparels. It is of French origin and was founded in the year 1933 by its famous co-founders Andre Gillier and Rene Lacoste. The brand is easily recognisable through its logo of the green crocodile as Rene Lacoste was popularly hailed by his fans as the Crocodile. In the year 2012, the brand … [Read more...] about Marketing Mix Of Lacoste – Lacoste Marketing Mix

LIC India is associated with insurance and finance industry. It is owned by Government of India and is of Indian origin. LIC India was founded in the year 1956 by merging nearly two hundred and forty-five provident societies and insurance companies prevalent at that time. It has become largest Indian insurance company with rupees 1,560,482 crore asset value.  Some of its … [Read more...] about Marketing Mix Of LIC India – LIC India Marketing Mix

Lexus is a subsidiary division of its parent company Toyota. It is associated with automotive industry and deals in manufacturing and marketing of premium vehicles.  Lexus marquee is of Japanese origin and was founded in the year 1989 by its founder Eiji Toyoda. In terms of market value, it has been positioned as one of the ten largest global brands of Japanese origin. Lexus … [Read more...] about Marketing Mix Of Lexus – Lexus Marketing Mix

Kohinoor Condoms is an established brand of Indian origin associated with FMCG industry. It is a personal care product for males and is used as a contraceptive brand. A company has targeted urban people who are above 18 years as its potential customers. Education has helped people in understanding the advantages of condom usage and this has helped the brand in creating a good … [Read more...] about Marketing Mix Of Kohinoor Condoms – Kohinoor Condoms Marketing Mix