Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • About Us
    • Contact Us
  • Academy

Marketing mix of Diesel

January 15, 2019 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

Diesel is a private limited company of Italian origin. It is associated with lifestyle and retail industry as it deals in apparel and accessories.  This well-known fashion house was founded in the year 1978 by its co-founders Renzo Rosso and Adriano Goldschmied. Diesel is a subsidiary of its parent company OTB Group. The brand has seen extraordinary growth and is popular because it offers an alternate taste that makes it unique and exclusive. It is an innovative brand that is known for authenticity, self-expression, individuality, and passion. It faces competition from the following

  • Levis
  • Chip and Pepper
  • Giorgio Armani

Table of Contents

  • Product in the Marketing mix of Diesel
  • Place in the Marketing mix of Diesel
  • Price in the Marketing mix of Diesel
  • Promotions in the Marketing mix of Diesel

Product in the Marketing mix of Diesel

Marketing mix of Diesel - 1

Diesel is a fashion brand that deals in apparel, accessories, and footwear.  It operates via two brands Diesel Black Gold and Diesel. It has also launched a clothing line for kids called Diesel Kid. The brand offers a fragrance line that is marketed and owned by L’Oreal.

Diesel collection includes

Men

Apparel

  • Beachwear
  • Underwear
  • Tops and t-shirts
  • Polos
  • Knitwear
  • Sweaters
  • Shirts
  • Shorts and Trousers
  • Leather Jackets
  • Jackets
  • JoggJeans
  • Jeans

Footwear and Accessories

  • Gadgets and Bijoux
  • Technology
  • Smartwatches
  • Watches
  • Perfumes
  • Eyewear
  • Accessories
  • Belts
  • Wallets
  • Bags
  • Shoes

Denim

  • Bootcut
  • Carrot
  • Straight cut
  • Tapered
  • Skinny fit

Women

Apparel

  • Underwear
  • Knitwear
  • Skirts
  • Sweaters
  • Shirts
  • Tops and T-shirts
  • Shorts and trousers
  • Leather Jackets
  • Jumpsuits
  • Dresses
  • JoggJeans
  • Jeans

Denim

  • Straight
  • Bootcut
  • Boyfriend
  • Skinny and super skinny

Accessories and Footwear

  • Technology
  • Smartwatches
  • Watches
  • Perfumes
  • Eyewear
  • Accessories
  • Belts
  • Wallets
  • Bags
  • Shoes

Kid

  • Apparel
  • Denim
  • Accessories

Diesel Black collection includes

Men

  • Pants
  • Shirts
  • Sweatshirts
  • T-shirts
  • Caban and outerwear
  • Leather
  • Jeans
  • Bags
  • Footwear

Women

  • Footwear
  • Shirts and knitwear
  • Pants
  • Sweatshirts
  • T-shirts
  • Caban and outerwear
  • Overalls, skirts and dresses
  • Leather
  • Jeans
Also Read  Marketing Mix of Cathay Pacific

Diesel Living Home collection includes

  • Home accessories
  • Technical ceramics
  • Flooring
  • Furniture
  • Kitchen
  • Lighting

Place in the Marketing mix of Diesel

Diesel is a global brand with its headquarters base at Breganze in Italy. It started its operations from Molvena in Italy and with time has spread it successfully in overseas markets.

Products are now sold in places like Mexico, Japan, New York City, Rome, London, San Francisco, Paris, Barcelona, and Berlin.  Diesel operates via its flagship stores called StyleLabs. Its denim products are manufactured only in Italy via several out-sourced factories.

Diesel is an exclusive brand that manages its operations via five thousand selling points located in eighty countries with help of twenty subsidiary companies. The outlets are present in important, central and prime locations like major malls to garner maximum clients. In the year 1995, a fashion retail site was launched online by Diesel that showcased images of its each and every collection.

The first products to be sold online were in Finland and Sweden in the year 1997 and later the brand opened a virtual store that enabled home delivery so as to increase its customer base. For its retail lines, Diesel offers illustrated catalogs.  Besides Diesel Online Store it also markets via the help of other e-commerce portals.

Price in the Marketing mix of Diesel

At the end of the fiscal year 2015, Diesel posted its revenues at 2.9 billion Euros. It is a complete Lifestyle brand known for its luxurious and exclusive items. The brand targets upper and upper-middle class section of society from an urban area who is fashion, image, and brand conscious. They want to tag themselves with a high-profile brand so that they can elevate their own status via this brand in society.

Diesel is a premium brand and has adopted a premium pricing policy for all its products. It targets the rich and privileged class, who are least bothered about money matters. Diesel offers unique and qualitative products and boasts of the fact that all its products are exclusive with none of them having a match in any collection.

Also Read  Marketing mix of Canon

It is also not afraid of its competitors and hence do not pay any attention to the product prices set by rival brands. Diesel has been fortunate with the pricing strategy that helps it in earning greater revenues and recognition in the consumer market.

Promotions in the Marketing mix of Diesel

Marketing mix of Diesel - 2

Diesel has created waves via its impressive advertising campaigns that included surreal images. The highly successful campaigns have used themes like social consciousness, ironic plays related to global issues, and anti-establishment messages.

These groundbreaking ads have been shot in collaboration with leading photographers. Its ads are full of provocation, irony, and sex-appeal and generate disbelief, laughter, shock and of course recognition. Its famous ad campaigns are Be Stupid and Go with the Flow whereas its popular tagline is For Successful Living.

The brand recognizes the positive impact of celebrity endorsements and had roped in Liam Hemsworth and Winnie Harlow to act in its commercials separately in the year 2015. The ads are shown via fashion magazines, billboards, and social media platforms.

Diesel has a loyalty program of its own D: Code that offers certain facilities to its members. The brand sends personalized anniversary gifts, birthday gifts, sale previews, access to international parties, access to new collections before general public and glimpses at behind the scenes.

In the year 1992, the brand became the title sponsor of World Superbike Racing Circuit and in the year 2007, it was a major sponsor of Diesel-U-Music, a music contest. Diesel at the Cannes Lions International advertising Festival won The Grand Prix Award in years 1997, 2001 and 2010.

The company realizes its responsibility towards society and in the year 2008 has opened The Only The Brave Foundation as a non-profit organization for its CSR activities.  It works towards removing social inequality in society. Diesel has been the recipient of several awards over the years like Best Italian Company of the Year in 1996 from Bocconi Institute and in the year 1998 The Label of the Moment from the Wall Street Journal.

Also Read  Marketing Mix of ESPN - ESPN Marketing Mix
Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing Mix Of Costco – Costco Marketing Mix
  2. Marketing Mix Of Canara Bank – Canara Bank Marketing Mix
  3. Marketing Mix Of Close Up – Close Up Marketing Mix
  4. Marketing Mix Of Faber Castell – Faber Castell Marketing Mix
  5. Marketing Mix Of Guess – Guess Marketing Mix
  6. Marketing Mix Of Idea – Idea Marketing Mix
  7. Marketing Mix Of ITC Hotels – ITC Hotels Marketing Mix
  8. Marketing Mix Of Lowe Lintas – Lowe Lintas Marketing Mix
  9. Marketing Mix Of NTPC – NTPC Marketing Mix
  10. Marketing Mix Of Radisson – Radisson Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved