Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix Of Huggies – Huggies Marketing Mix

Marketing Mix Of Huggies – Huggies Marketing Mix

December 15, 2018 By Hitesh Bhasin Tagged With: Marketing Mix

Huggies is one of the leading companies in diaper market. It is associated with FMCG industry and deals in baby care products. Huggies is a public company that is marketed by its owner company Kimberly-Clark. Brand was established in year 1968 but was introduced for public use in year 1978. Its competitor’s are-

  • Johnson & Johnson
  • Procter & Gamble

Table of Contents

  • Product in the Marketing Mix Of Huggies :
  • Place in the Marketing Mix Of Huggies :
  • Price in the Marketing Mix Of Huggies :
  • Promotions in the Marketing Mix Of Huggies :

Product in the Marketing Mix Of Huggies :

Huggies is a well-known brand name that guarantees a child the gift of dryness and ultimately takes care of its sensitive skin.  It is a personal care brand manufacturing products for babies. Its product kit includes a wide variety baby wipes, training pants and disposable diapers.

  • For newborn babies Huggies has launched Little Snugglers Diapers. These are available in two sizes 1 and 2. These were known at its onset as Supreme and later Gentle Care
  • Little Movers have been specially designed for little infants that cannot use Snugglers size 2. These were formerly known as Supreme and later Natural Fit
  • Snug and Dry Diapers were previously known by the name of Ultratrim and are available between sizes one and six. These have Leak-Lock feature for preventing leaks
  • Overnites Diapers are especially designed for night usage so that leaks may be prevented. These are available between three and six step size
  • In year 2009, brand introduced Pure & Natural Diapers. These were projected as environmentally friendly and were available between size of one and five
  • For smooth transition of a baby from diaper stage to underwear, Huggies has launched Pull-Up training pants. These are available in three different sizes like 4T-5T, 3T-4T and 2T-3T

Marketing Mix Of Huggies

Place in the Marketing Mix Of Huggies :

Huggies is an international brand and has spread its network in several countries of the world. Its products are accessible in places like Australia, United Kingdom, Eastern Europe, North America, Brazil, Russia, China, India and Japan. Huggies has a strong distribution network that helps in successful marketing of its products as they are easily available in discount stores, medical stores, supermarkets, hypermarkets, malls and convenience stores. Huggies has created an extensive e-market through its personal website which offers several discounts so that actual product value is much less. It also has tie-ups with other shopping platforms to market its products successfully.

Price in the Marketing Mix Of Huggies :

Price is of great import as it has a far greater impact on the making and breaking of a company. Huggies was a new company that was trying to compete with an already established diaper company Pampers. Hence it conducted a thorough market research to know about consumer wants, demands and their willingness to shed money on this baby care product.

After arriving at its costing, it decided to keep its prices at par with its competitor and hence adopted a competitive pricing policy. Moreover it was operating in an unknown and new arena and thus maintained penetration pricing strategy to gain access in unchartered zones. Huggies offers its customers fair and rational prices so that customers are easily able to make a purchase. Moreover it offers periodic discounts and schemes to bring down its prices so that it can keep its customers happy.

Promotions in the Marketing Mix Of Huggies :

Marketing Mix Of Huggies 2

Huggies has adopted an aggressive marketing policy for promoting its products in consumer markets. At its onset it undertook a detailed research so that it could deal successfully with existing brand Pampers. Under one of its marketing schemes it made a deal with several hospitals and started providing products at below-market prices. This helped in creating positive awareness and established a feeling of trust as the diapers were provided by hospitals.

Huggies has also taken help of social media to create and maintain a successful consumer base through internet marketing.  It encourages memberships and offers several discounts and schemes to its exclusive members like free products on special purchases. Huggies has secured extensive media coverage through regional and national publications. It has also roped in an expert Nikki Khan as its spokesperson. She offers useful tips to parents via special videos and web chats.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. Marketing mix of Johnson and johnson – The 4 P’s of J&J
  2. Marketing mix of Banana Republic
  3. Marketing mix of Procter & Gamble – P&G Marketing mix
  4. Marketing mix of Tesco – Tesco Marketing mix
  5. Marketing mix of ALDI
  6. Marketing mix of Colgate – Colgate marketing mix
  7. Marketing mix of Oriflame
  8. Marketing mix of Nivea
  9. Marketing mix of Nordstrom
  10. Marketing mix of Clinic Plus

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Hedonic Pricing – Advantages and Disadvantages
  • Commercial Bank – Importance, Functions and Examples
  • Hard Asset – Definition, Examples, Benefits and Risks
  • Collective Responsibility – Definition, Meaning and Examples
  • Facility Management – Definition, Importance and Future
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved