Brooke Bond Tea was previously famous for its tea cards and PG Tips, but presently it is a renowned tea brand owned by its parent company Hindustan Unilever. The company was founded in the year 1845 by Arthur Brooke as a tea shop but later in the year 1870 it expanded to the wholesale business of tea sales. Some of its competitors are
- Tetley Tea
- Society Tea
About Brooke Bond Tea
- Type: Tea Company
- Industry: Food and beverage
- Founded: 1869
- Founder: Arthur Brooke
- Headquarters: London, England
- Area served: Worldwide
- Key people: Pranab Barua (Chairman) and Arthur Brooke (CEO)
- Number of employees: 75,000
Table of Contents
Product in the Marketing Mix Of Brooke Bond Tea
Brooke Bond Tea is sold in various markets through its sub-brands like Brooke Bond Red Label, Brooke Bond Taj Mahal and Brooke Bond Lipton. Unique aroma, distinct flavour and rich taste are the highlights of all its products. In the year 1903, the company launched its tea brand in India as Brooke Bond Red Label and it is one of the oldest tea brands in India. The product is available in two variants dust and leaf. Some of its products are-
- Red Label Natural Care
- Red Label Special
- Red Label Dust
- Red Label Gold
Brooke Bond Taj Mahal was launched in the year 1966 as a premium product for an upper and middle-class section of society and it was the first to introduce tea as a premium product along with tea bags. It has several variants and some of them are as follows-
- Brooke Bond Taj Mahal Earl Grey Green Tea
- Brooke Bond Taj Mahal Ginger Tea
- Brooke Bond Taj Mahal Tea Bags
- Brooke Bond Taj Mahal Masala
Brooke Bond 3 Roses Tea is loose black-tea sold in South India. Brooke Bond Taaza entered the beverage market in a year in the year 1990 and was a refreshing and unique blend of tea mingled with fresh leaves of green-tea.
Place in the Marketing Mix Of Brooke Bond Tea
Brooke Bond is a popular brand that has its network in countries like India, United Kingdom, Japan, West Indies and Pakistan. It has an intensive distribution channel that helps in a prompt and efficient dispatch to the retail market. It has adopted both direct and indirect channel of distribution for its products and it includes services of the manufacturer, wholesaler, and retailer to reach its consumer. Brooke Bond has successfully penetrated both urban market and rural market and thus its products are easily available in every part of India.
In the consumer market, Brooke Bond products are sold in various places like corner shops, convenience stores and supermarkets. Brooke Bond Tea is the oldest manufacturer in India and it has undertaken hotel and corporate tie-ups to sell its products. There are several tea junctions which make Brooke Bond tea and directly sell it to its customers.
Price in the Marketing Mix Of Brooke Bond Tea
Brooke Bond Tea is a well-recognised brand because of its several sub-brands. The company has adopted a competitive pricing policy for its products. Its marketing team has gathered vital information about its competitors and about consumers and their desire to spend money on this product. After consultation with its analytical team, it decided to enforce a value-added pricing policy to suit both consumer and company. Brooke Bond Taj Mahal is its premium brand and it has kept a slightly higher price range for its products but for Red Label products brand has maintained its reasonable pricing policy and kept marginally lower prices. Products are available in different sized-packs and it becomes easier for consumers to buy them according to personal needs.
Brooke Bond Taj Mahal is its premium brand and it has kept a slightly higher price range for its products but for Red Label products brand has maintained its reasonable pricing policy and kept marginally lower prices. Products are available in different sized-packs and it becomes easier for consumers to buy them according to personal needs.
Promotions in the Marketing Mix Of Brooke Bond Tea
The continuous commitment of Brooke Brand Tea has created a positive impact on its customers. It has taken help of good advertisement to increase its brand visibility. Brooke Bond has started an ad campaign that acknowledges women empowerment and their need to drink Brooke Bond Tea for sustenance. Its catchy commercials are aired on television, radio, newspaper, and magazines.
Zakir Hussain, Saif Ali Khan, Madhuri Dixit and recently Rahul Sharma have been roped in for Taj Mahal brand whose popular tagline is Wah Taj. Television actor Hina Khana has worked for Red Label brand whose tagline is Chuskiyaan Zindagi Ki. As part of promotional policies, Brooke Bond Tea provides discounts on prices at certain times. It also offers extra products like 50 gm free with 250 gm packet of tea.
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