The Marketing mix of Subway analyses the 4Ps of Subway, including the Product, Price, Place, and Promotions. Subway is a franchise that has fast food…
Swot Analysis of ICICI bank
Strengths in the SWOT analysis of ICICI Bank ICICI is the second largest bank in terms of total assets and market share Total assets of…
Positioning by Product Characteristics
Positioning can be done by using product characteristics or the customer benefits associated with the product. In essence, the positioning by product characteristics strategy relies…
Marketing Mix Of Coca-Cola and 4Ps (Updated 2023)
The Marketing mix of Coca-Cola analyses the 4Ps of Coca-Cola, including the Product, Price, Place, and Promotions. The Coca-Cola Marketing Mix has laid down the…
SWOT Analysis of IDBI bank
Strengths in the SWOT analysis of IDBI bank The banks major strength is it involves latest cutting edge technologies to support its core banking operations The bank…
5 reasons to form a marketing strategy
A marketing strategy is devised by the firm to know exactly where it stands in the competitive environment and what strategy it needs to implement…
Marketing Mix of Dettol and 4Ps (Updated 2023)
The Marketing mix of Dettol analyses the 4Ps of Dettol, including the Product, Price, Place, and Promotions. Dettol is a trusted brand and operates under…
Adidas Marketing Mix
The Adidas marketing mix 4Ps is the framework that has helped the company in creating a solid foundation for key strategies like product strategy, marketing…
What is Marketing Strategy? Complete Guide with Definition & How to Create One in 2023
In this day and age, it is crucial for businesses to have an effective marketing strategy. With so many brands competing in the same space,…
SWOT Analysis of Hyundai Motors (Updated 2024)
Let’s explore the Swot analysis of Hyundai Motors, a leading automotive company, by understanding its strengths, weaknesses, opportunities, and threats. Hyundai Motor Company was established…
The importance of Secondary market research
Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such…
SWOT Analysis of Dabur
Dabur which was essentially an ayurvedic pharmaceutical company forayed into the fruit-based drinks segment with the introduction of the Dabir Real Juices. Indian brands were…
Secondary Market Research for Beginners
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This…
SWOT Analysis of Oracle Sun
Oracle acquired sun for for $7.4 billion, the acquisition strategy is basically adapted by giants to increase their market share and technology presence to cater…
SWOT Analysis of Axis Bank
Here is a SWOT of Axis Bank – One of the fastest growing banks in India. About AXIS Bank Type: Private sector bank Industry: Banking…
SWOT of COCA-COLA
The Coca-Cola Company, founded in 1886 in Atlanta, Georgia, has become a global leader in the beverage industry. With products sold in more than 200…
SWOT Analysis of Maruti Suzuki (Updated 2023)
In this Article, We discuss the SWOT Analysis of Maruti Suzuki which includes the Strengths, Weaknesses, Opportunities and Threats that Maruti Suzuki has. Maruti Suzuki…
SWOT Analysis of Tata nano and why it failed to deliver
NANO which is a brain child of Ratan Tata raised hope for a lot of Middle class families by giving them the status of owning…
Marketing Mix of Dominos and 4Ps (Updated 2023)
The Marketing mix of Dominos analyses the 4Ps of Dominos, which include the Product, Price, Place, and Promotion of Dominos. The Dominos marketing mix framework…
What is Experimental Research? Definition, Design Types & Examples
Whether it’s running lab tests, conducting field studies, or creating simulations, experimental research is all about diving deep into unexplored territories. It’s about asking daring…
Marketing Mix of Flipkart and 7Ps (Updated 2024)
The Marketing mix of Flipkart analyses the 7Ps of Flipkart, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Flipkart. Flipkart…
Marketing Mix of Madhya Pradesh Tourism and 7Ps (Updated 2024)
The Marketing mix of Madhya Pradesh Tourism analyses the 7Ps of Madhya Pradesh Tourism, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and…
Market Segmentation – Examples, Types and Strategies
Market segmentation involves dividing the target market into smaller groups based on shared characteristics such as age, income, personality traits, behavior, interests, needs, or location….
Chanel Marketing Mix
The Chanel marketing mix four Ps have created a comprehensive framework so that it can target elite customers and gain a competitive advantage in the…
Observational Research
Observational research is a type of qualitative research methodology that relies on the observation and analysis of behavior in the “real world.” You may understand…
Walmart SWOT Analysis (Updated 2024)
Let’s read about Walmart’s SWOT analysis, examining its strengths, weaknesses, opportunities, and threats. Sam Walton founded Walmart Inc. in Rogers, Arkansas, in 1962. The company operates…
19 Amazing Ways to Market Yourself in 2023 (With Examples)
Marketing yourself doesn’t have to be a daunting task – but it is something that needs your attention and care. Establishing yourself as an expert…
Company Orientation towards the marketplace
As the market has changed, so has the way the company deals with the marketplace. The company orientation towards the marketplace deals with the concepts…
Marketing Mix of Parle G and 4Ps (Updated 2023)
The Marketing mix of Parle G analyses the 4Ps of Parle G, including the Product, Price, Place, and Promotions. Parle G is one of the…
How bad managers cause the right companies to fail?
Yours is a top of the line company, with a top of the line product. However, even after having a strong marketing mix, your company…
Shopping Products – Characteristics and Types
Shopping products are products that fulfill the needs, wants, and desires of the end-users. You can find these products in stores or online through retailers…
12 hilarious jokes on customer service
1) Liked this post? Check out the complete series on Customer Management
What is Internal Marketing? Definition, Importance & Internal Communications Trends for 2023
Internal marketing is the internal promotion of a company’s mission, goals, products, and services with the employees and staff members with an objective to help…
Characteristics of Services and Their Examples
Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
People in the marketing mix – The 5th P of marketing mix
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because…
Porter’s Value Chain Analysis – Value Chain of Porter
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate…
What are Specialty Products? A Complete How-To Guide
Specialty Products are the cream of the crop of consumer goods. Whether it’s a rare vintage wine or an exotic spice, or a luxury watch,…
What is Geographic Segmentation? Examples and Steps
One of the most basic forms of market segmentation, Geographic segmentation divides the market based on the units of geography – such as location, languages used and…
What is Product portfolio management ?
Definition of Product Portfolio Management Product Portfolio can be defined as the compilation of products and services offered by the company to the target market….
Samsung Marketing Mix and 4Ps (Updated 2023)
The Marketing mix of Samsung analyses the 4Ps of Samsung, including the Product, Price, Place, and Promotions. The Samsung marketing mix has been at the…