Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
    • Strategy
    • Management
    • Advertising
    • Branding
    • Market Research
    • Business
    • Finance
    • Sales
    • Career Guidance
    • Customer Management
    • TOP 10
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
  • Videos
Home » SWOT articles » Swot Analysis of ICICI bank

Swot Analysis of ICICI bank

April 5, 2019 By Hitesh Bhasin Tagged With: SWOT articles

Table of Contents

  • Strengths in the SWOT analysis of ICICI Bank
  • Weaknesses in the SWOT analysis of ICICI Bank
  • Opportunities in the SWOT analysis of ICICI Bank
  • Threats in the SWOT analysis of ICICI Bank
    • Related posts:

Strengths in the SWOT analysis of ICICI Bank

  • ICICI is the second largest bank in terms of total assets and market share
  • Total assets of ICICI is Rs. 4062.34 Billion and recorded a maximum profit after tax of Rs. 51.51 billion and located in 19 countries
  • One of the major strength of ICICI bank according to financial analysts is its strong and transparent balance sheet
  • ICICI bank has first mover advantage in many of the banking and financial services. ICICI bank is the first bank in India to introduce complete mobile banking solutions and  jewelry card
  • The bank has PAN India presence of around 2,567 branches and 8003 ATM’s
  • ICICI bank is the first bank in India to attach life style benefits to banking services for exclusive purchases and tie-ups with best brands in the industry such as Nakshatra, Asmi, D’damas etc
  • ICICI bank has the longest working hours and additional services offering at ATM’s which attracts customers
  • Marketing and advertising strategies of ICICI have good reach compared to other banks in India

SWOT analysis of ICICI bank

Weaknesses in the SWOT analysis of ICICI Bank

  • Customer support of ICICI section is not performing well in terms of resolving complaints
  • There are lot of consumer complaints filed against ICICI
  • The ICICI bank has the most stringent policies in terms of recovering the debts and loans, and credit payments. They employ third party agency to handle recovery management
  • There are also complaints of customer assault and abuse while recovering and the credit payment reminders are sent even before the deadlines which annoys the customers
  • The bank service charges are comparatively higher
  • The employees of ICICI are bank in maximum stress because of the aggressive policies of the management to win ahead in the race. This may result in less productivity in future years
Also Read  SWOT analysis of Domex

Opportunities in the SWOT analysis of ICICI Bank

  • Banking sector is expected to grow at a rate of 17% in the next three years
  • The concept of saving in banks and investing in financial products is increasing in rural areas as more than 62% percentage of India’s population is still in rural areas.
  • As per 2010 data in TOI, the total number b-schools in India are more than 1500. This can ensure regular supply of trained human power in financial products and banking services
  • Within next four years ICICI bank is planning to open 1500 new branches
  • Small and non performing banks can be acquired by ICICI because of its financial strength
  • ICICI bank is expected to have 20% credit growth in the coming years.
  • ICICI bank has the minimum amount of non performing assets

Threats in the SWOT analysis of ICICI Bank

  • RBI allowed foreign banks to invest up to 74% in Indian banking
  • Government sector banks are in urge of modernizing the capacities to ensure the customers switching to new age banks are minimized
  • HDFC is the major competitor for ICICI, and other upcoming banks like AXIS, HSBC impose a major threat
  • In rural areas the micro financing groups hold a major share
  • Though customer acquisition is high on one side, the unsatisfied customers are increasing and make them to switch to other banks

swot analysis of ICICI Bank

Related posts:

SWOT Analysis of Yes Bank - 1SWOT Analysis of Yes Bank SWOT Analysis of Bank of Baroda - 2SWOT Analysis of Bank of Baroda SWOT analysis of State Bank of India - 3SWOT analysis of State Bank of India SWOT Analysis of Bank of IndiaSWOT Analysis of Bank of India SWOT analysis of Canara Bank - 3SWOT analysis of  Canara Bank SWOT analysis of BankingSWOT analysis of Banking industry SWOT analysis of Axis Bank - 2SWOT analysis of Axis Bank – Axis bank SWOT SWOT analysis of Bank of America - 2SWOT analysis of Bank of America – Bank of America SWOT SWOT Analysis of Kotak Mahindra - 3SWOT Analysis of Kotak Mahindra SWOT Analysis Standard Chartered Bank - 3SWOT Analysis of Standard Chartered Bank
Also Read  SWOT analysis of Papa Johns Pizza
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

Comments

  1. Dr.R.Madhav Rao says

    Dear Hitesh,
    I am a senior citizen account holder of icici bank,chembur,mumbai-400071.Every time i visit icici for any of my personal transactions i am treated v ery badly.All the branch staff members act oversmart. The branch Manager is hardly ever seen in the bank premises becoz it seems he has to attend to othe icici bank branches,
    There is n o display of any contact num bers of the bank.The b ank staff expects us to gwet the numbwer fropm cusomer care people.Is this right?
    God help these icici imbeciles!!!!!!!!!

    Reply
    • Hitesh Bhasin says

      Dear Mr Madhav rao, If this is so, then i strong recommend that you complaint on the complaints page of ICICI. Here is the link https://www.icicibank.com/complaints/complaints.page

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Laissez-Faire Leadership – Characteristics, Advantages & Example
  • Autocratic Leadership | Characteristics, Advantages, Disadvantages
  • Communication Systems – Types and Elements
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved