The concept of holistic marketing involves bringing together all the marketing channels and departments within a company to create a seamless and cohesive customer experience…
Mass Market – Definition of Mass market and explanation
The mass market is a term that is used to describe a large-scale market with plenty of end consumers. Mass markets can be found in…
SWOT Analysis of Walt Disney 2023
The Walt Disney is a prominent entertainment and media conglomerate worldwide that boasts a diverse portfolio of franchises, brands, and other businesses spanning film, television,…
What is Marketing Myopia? Definition, Examples, and How to Avoid It
Marketing Myopia is a business approach that focuses on the product rather than the customer needs it satisfies. It’s a short-sighted and inward-looking approach to…
What are Needs, wants and demands in Marketing?
Marketing serves customers and each customer has different needs, wants and demands for themselves. It is the task of the marketer to differentiate them. To…
Marketing Mix of Sula Wines and 4Ps (Updated 2024)
The Marketing mix of Sula wines analyses the 4Ps of Sula wines, including Product, Price, Place, and Promotions. India is a country located on the…
What is Cost-Plus Pricing and why it is a good Pricing Strategy?
Cost-plus pricing keeps the price of products and services in such a manner that it covers the cost of production and provides sufficient profit margin…
What is Primary Market Research? Types & Examples
When it comes to marketing a business, understanding your target audience is essential. However, the only way to truly understand who your audience is and…
Top 6 FMCG rivals of all time
FMCG is an industry where the competition goes on for years. There are so many tactics to fight competition in FMCG, that the companies do…
Steps in Prospecting – Prospecting steps
The steps in prospecting are (1) formulating prospect definitions, (2) searching out potential accounts (3) qualifying prospects and determining probable requirements, and (4) relating company…
Product Differentiation
As discussed in a previous article, a product is made up of three levels. The Core product, the actual product and the augmented product. Product…
Marketing strategy of Amul
The Marketing strategy of Amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company…
How to Implement a Customer-Oriented Marketing Strategy
A customer-oriented marketing strategy is one that focuses on meeting the needs of your customers and doing so in a way that allows them to…
Marketing Mix of Toyota Innova and 4Ps (Updated 2023)
The Marketing mix of Toyota Innova analyses the 4Ps of Toyota Innova, including the Product, Price, Place, and Promotions. The marketing mix of Toyota Innova…
How market segmentation influences decision making
Market segmentation is the first step of a marketing strategy. It involves segmenting the market based on various factors such as demography, geographic, psycho graphic…
Marketing Communication Tools
As we all know, marketing communication is a complex process that makes use of numerous communication tools integrated. Simply put, these tools are a set…
Marketing Mix Of Walt Disney and 4Ps (Updated 2024)
The Marketing mix of Walt Disney analyses the 4Ps of Walt Disney, including the Product, Price, Place, and Promotions. The Walt Disney, marketing mix element,…