Marketing91

  • Home
  • Categories
    • Marketing
      • Advertising
      • Branding
      • Sales
      • Retailing
      • Consumer Behavior
      • Distribution
      • Market Research
      • Pricing
      • Product Management
      • Strategy
      • Segmentation
      • Targeting
      • Positioning
      • Services Marketing
      • Articles
    • Digital Marketing
      • Blogging
      • SEO
      • E-commerce
      • PPC
      • Email marketing
      • Social Media Marketing
      • Facebook Marketing
    • Brands Analysis
      • Marketing Mix
      • SWOT
      • Strategies
      • Competitors
      • Lists
      • Expensive
    • Management
      • Customer Management
      • Communication
      • Leadership
      • Decision Making
      • Delegation
      • Organizational Management
      • Motivation
      • Personal Development
      • Project Management
      • Risk Management
      • Team Management
      • Time Management
    • Careers
      • Interviews
    • Business
      • Business Models
      • Logistics
      • Supply Chain
    • Human Resources
    • Skills
  • News
  • Academy
  • About Us
    • Contact Us

Marketing Mix of Sula Wines

January 6, 2019 By Hitesh Bhasin Filed Under: Marketing Mix of Brands

India is a country located in the Asian continent and is renowned for being the world’s largest democracy, its diverse terrain and rich history. Besides being known for the aforementioned, India has an established winery that produces one of the finest wines in the world. Sula wines are India’s leading winery, and once you get to taste the wines from Sula, you will discover that good wine doesn’t only come from Europe.

Like most companies, Sula wines understands that there are essential elements that they need to give attention to so that they can accurately and more efficiently market their products and services. Therefore, this article seeks to discuss the marketing mix of Sula wines which constitutes for four essential elements, the 4 Ps which are product, price, promotion and place.

Table of Contents

  • Product in the Marketing mix of Sula Wines
  • Price in the Marketing mix of Sula Wines
  • Place in the Marketing Mix of Sula Wines
  • Promotions in the Marketing mix of Sula Wines

Product in the Marketing mix of Sula Wines

Any company that efficiently utilises marketing mix understands that they need to define their product. They need to pay attention to the quality of their products and how they are packaged. It is also important that the company determines their products features and after that build the advantages from them.

Sula wines in this regard have a defined product. The company produces and sells five different types of wine. These include; red, white, dessert, rose, and sparkling wines. Each of these wines is packaged exceptionally.

Sula Wines has 5 basic types of wines. Each of them has been mentioned here along with The pricing which i could find. Pricing of Sula wines is general pricing and appears more of penetrational rather than premium pricing. Here are the products and pricing of SULA wines

Also Read  Marketing Mix of Madhya Pradesh Tourism

Marketing mix of Sula wines

Red Wines

sula cabernet shiraz 395
madera red 250

White Wines

sula sauvignon blanc*540
sula chenin blanc*395
madera white 205
viognier**
dia white
riesling
samara white

Rose Wines

sula blush zinfandel-450
madera rosé-205

Sparkling Wines
sula brut* 550
seco

Dessert Wines
late harvest chenin blanc

Price in the Marketing mix of Sula Wines

The price is the second P in the marketing mix refers to the amount customers pay for a particular product. Price is often assigned to the product by the company based on the material, labour, competition, government regulations, etc.

Sula wines adopts a more premium pricing strategy because it is the most widely distributed and yet well branded wine in the market. Here is a list of the Sula wines products and their prices;

Red wines; Sula cabernet shiraz 395, Madera red 250

White wines; Sula Sauvignon blanc *540, Sula Chenin blanc *395, Madera white 205, Viognier **, Dia white, Riesling, Smara white

Rose wine; Sula Blush Zinfandel 450, Madera rose 205

Sparkling Wines; Sula brut *550, Seco,

Dessert wines;

Late harvest Chenin Blanc

Place in the Marketing Mix of Sula Wines

This refers to the physical or virtual location where customers can access a company’s products. Sula wines avail its wines and other beverages in 5-Star holes, wine shops and high-end restaurants. This is typical of wines, they are considered to be exotic drinks, and thus the place element has to be thoroughly discussed with regards to the target market.

  • Five Star Hotels
  • Wine shops
  • High end Restaurants

Promotions in the Marketing mix of Sula Wines

Promotion includes getting the fundamental tools to impart a product or service to consumers. In India, businesses involved in the production of alcohol and related beverages are restricted from using mass media to promote their products. Just in-shop advertising or on-premise is allowed in all states aside Delhi.

Also Read  Marketing Mix Of Carwale - Carwale Marketing Mix

Sula wines, along these lines, use other forms of advertising like Sula fests which are intended to promote products. They also organise launches for new products and brands. Complimentary glasses of Sula wines are frequently offered in restaurants and bars as a way of encouraging consumers to buy the product. Sula harvest and the internet are additionally mediums in which the company uses to promote their products.

  • Use of the mass media to promote alcoholic beverages is not permitted, but in-shop advertising or on-premise promotions are allowed in all states except Delhi.
  • Organizing Sula fest
  • Organizing a launch of a new brand
  • Complementary glass of wine in restaurants and bars
  • Sula Harvest
  • Internet marketing

Also Read Service Marketing Mix

Liked this post? Check out these detailed articles on Topic of Marketing Mix of Brands

Alternatively, check out the Marketing91 Academy, which provides you access to 10+ marketing courses and 100s of Case studies.

Marketing91 Academy

About Hitesh Bhasin

Hi, I am an MBA and the CEO of Marketing91. I am a Digital Marketer and an Entrepreneur with 12 Years of experience in Business and Marketing. Business is my passion and i have established myself in multiple industries with a focus on sustainable growth. You will generally find me online at the Marketing91 Academy.

Related posts:

  1. Marketing mix of Reliance industries – Reliance industries marketing mix
  2. Marketing mix of Emirates airlines – Emirates marketing mix
  3. Marketing Mix Of Aquaguard – Aquaguard marketing mix
  4. Marketing Mix of Acer – Acer Marketing Mix
  5. Marketing Mix of Deutsche Bank – Deutsche Bank Marketing Mix
  6. Marketing Mix Of Camry – Camry Marketing Mix
  7. Marketing Mix Of Club Mahindra – Club Mahindra Marketing Mix
  8. Marketing Mix Of Fabindia – Fabindia Marketing Mix
  9. Marketing Mix Of Halls – Halls Marketing Mix
  10. Marketing Mix Of IFB – IFB Marketing Mix

Join the Marketing91 Academy

Marketing Masterclass

Management Masterclass

Management Masterclass

Communication Course

Communication Masterclass

View All Courses
Economics Masterclass

Economics Masterclass

Sales Masterclass

Sales
Masterclass

Advertising Masterclass

Advertising Masterclass

View All Courses
Leadership Masterclass

Leadership Masterclass

Branding Masterclass

Branding
Masterclass

Strategy Masterclass

Strategy
Masterclass

View All Courses
Not found what you are looking for? Search this website.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Informational Power: Definition, Sources and Importance
  • Reward Power in Leadership: Definition and Examples
  • Expert Power: Definition, Examples and Development
  • Legitimate Power: Definition, Examples, Advantages and Disadvantages
  • Nike, Adidas, Shein, and Temu Sent Letter From House China Committee About Forced Labor
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Marketing91 Team
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Editorial Policy
  • Advertise
  • Contact us
  • Sitemap

WE WRITE ON

  • Marketing
  • Business
  • Management
  • Brands
  • Digital Marketing
Search
[email protected]

Copyright © 2023 Marketing91 All Rights Reserved