Marketing91

  • HOME
  • Categories
    • Marketing Management
      • Marketing basics
      • Marketing Articles
      • Careers in Marketing
      • Market Research
      • Retail Marketing
      • Services Marketing
    • Strategy
      • Marketing Strategies
    • Management
    • Branding
    • Small Business
    • Sales & Selling
    • Advertising
  • Online Marketing
    • Blogging
    • Social Media Marketing
    • Search Engine Optimization
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of all Brands
    • SWOT of Brands
    • Brand Competitors
    • Marketing Strategy of Brands
    • Business Models of Brands
  • Videos
Home » Marketing mix articles » Marketing Mix of Sula Wines

Marketing Mix of Sula Wines

January 6, 2019 By Hitesh Bhasin Tagged With: Marketing mix articles

India is a country located in the Asian continent and is renowned for being the world’s largest democracy, its diverse terrain and rich history. Besides being known for the aforementioned, India has an established winery that produces one of the finest wines in the world. Sula wines are India’s leading winery, and once you get to taste the wines from Sula, you will discover that good wine doesn’t only come from Europe.

Like most companies, Sula wines understands that there are essential elements that they need to give attention to so that they can accurately and more efficiently market their products and services. Therefore, this article seeks to discuss the marketing mix of Sula wines which constitutes for four essential elements, the 4 Ps which are product, price, promotion and place.

Marketing mix of Sula Wines

Table of Contents

  • Product in the Marketing mix of Sula Wines
  • Price in the Marketing mix of Sula Wines
  • Place in the Marketing Mix of Sula Wines
  • Promotions in the Marketing mix of Sula Wines
    • Related posts:

Product in the Marketing mix of Sula Wines

Any company that efficiently utilises marketing mix understands that they need to define their product. They need to pay attention to the quality of their products and how they are packaged. It is also important that the company determines their products features and after that build the advantages from them.

Sula wines in this regard have a defined product. The company produces and sells five different types of wine. These include; red, white, dessert, rose, and sparkling wines. Each of these wines is packaged exceptionally.

Sula Wines has 5 basic types of wines. Each of them has been mentioned here along with The pricing which i could find. Pricing of Sula wines is general pricing and appears more of penetrational rather than premium pricing. Here are the products and pricing of SULA wines

Also Read  Marketing Mix Of Mentos - Mentos Marketing Mix

Marketing mix of Sula wines

Red Wines

sula cabernet shiraz 395
madera red 250

White Wines

sula sauvignon blanc*540
sula chenin blanc*395
madera white 205
viognier**
dia white
riesling
samara white

Rose Wines

sula blush zinfandel-450
madera rosé-205

Sparkling Wines
sula brut* 550
seco

Dessert Wines
late harvest chenin blanc

Price in the Marketing mix of Sula Wines

The price is the second P in the marketing mix refers to the amount customers pay for a particular product. Price is often assigned to the product by the company based on the material, labour, competition, government regulations, etc.

Sula wines adopts a more premium pricing strategy because it is the most widely distributed and yet well branded wine in the market. Here is a list of the Sula wines products and their prices;

Red wines; Sula cabernet shiraz 395, Madera red 250

White wines; Sula Sauvignon blanc *540, Sula Chenin blanc *395, Madera white 205, Viognier **, Dia white, Riesling, Smara white

Rose wine; Sula Blush Zinfandel 450, Madera rose 205

Sparkling Wines; Sula brut *550, Seco,

Dessert wines;

Late harvest Chenin Blanc

Place in the Marketing Mix of Sula Wines

This refers to the physical or virtual location where customers can access a company’s products. Sula wines avail its wines and other beverages in 5-Star holes, wine shops and high-end restaurants. This is typical of wines, they are considered to be exotic drinks, and thus the place element has to be thoroughly discussed with regards to the target market.

  • Five Star Hotels
  • Wine shops
  • High end Restaurants

Promotions in the Marketing mix of Sula Wines

Promotion includes getting the fundamental tools to impart a product or service to consumers. In India, businesses involved in the production of alcohol and related beverages are restricted from using mass media to promote their products. Just in-shop advertising or on-premise is allowed in all states aside Delhi.

Also Read  Marketing Mix Of Louis Philippe - Louis Philippe Marketing Mix

Sula wines, along these lines, use other forms of advertising like Sula fests which are intended to promote products. They also organise launches for new products and brands. Complimentary glasses of Sula wines are frequently offered in restaurants and bars as a way of encouraging consumers to buy the product. Sula harvest and the internet are additionally mediums in which the company uses to promote their products.

  • Use of the mass media to promote alcoholic beverages is not permitted, but in-shop advertising or on-premise promotions are allowed in all states except Delhi.
  • Organizing Sula fest
  • Organizing a launch of a new brand
  • Complementary glass of wine in restaurants and bars
  • Sula Harvest
  • Internet marketing

Also Read Service Marketing Mix

Related posts:

Marketing Mix of FacebookMarketing Mix of Facebook – Facebook Marketing Mix marketing mix of honda motorsMarketing Mix Honda Motors Marketing Mix Of CheeriosMarketing Mix Of Cheerios – Cheerios Marketing Mix Marketing Mix of BentleyMarketing Mix of Bentley – Bentley Marketing Mix Marketing Mix of OracleMarketing Mix of Oracle – Oracle Marketing Mix Marketing Mix of SoftBankMarketing Mix of SoftBank – SoftBank Marketing Mix Marketing Mix of BPCLMarketing Mix of BPCL – BPCL Marketing Mix Marketing Mix of CostcoMarketing Mix Of Costco – Costco Marketing Mix Marketing Mix of BoseMarketing Mix of Bose – Bose Marketing Mix Marketing Mix Of GuinnessMarketing Mix Of Guinness – Guinness Marketing Mix
Also Read  Marketing Mix Of Taxi For Sure - Taxi For Sure Marketing Mix

All Knowledge Banks (Hub Pages)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts
  • What is Benefits Administration? Definition and Steps
  • What is coaching? Different coaching styles
  • What is Corporate Training? Types and benefits
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved