Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » Marketing Mix » Marketing Mix of Tropicana – Tropicana Marketing Mix

Marketing Mix of Tropicana – Tropicana Marketing Mix

May 3, 2019 By Hitesh Bhasin Tagged With: Marketing Mix

Tropicana Products, Inc was founded by Anthony T. Rossi in the year 1947 in Bradenton Florida but acquired by PepsiCo in 1998. It is an American based multinational company with its headquarters in Chicago Illinois. Though it produces so many juice brands today, it’s specialised and the signature product is the Orange juice.

Table of Contents

  • Product in the Marketing Mix of Tropicana :
  • Price in the Marketing Mix of Tropicana :
  • Place in the Marketing Mix of Tropicana :
  • Promotions in the Marketing Mix of Tropicana :

Product in the Marketing Mix of Tropicana :

Tropicana produces and sells different fruit juices. It has almost all the common juice flavours which include mango, orange, grapefruit, blackberry, lemon, grape, apple, cherry, banana, watermelon, raspberry, tangerine, pineapple, peach, strawberry and cranberry among others.

As at now, Tropicana has more than 70 different juice kinds. Interestingly, the company also produces smoothies. In a nutshell, it is almost certain that Tropicana will satisfy any of your juice needs as far as taste, brand, and nutrition is concerned. One fruit juice among the very few common juices that lacks on its shelf is pomegranate.

Marketing Mix of Tropicana

Price in the Marketing Mix of Tropicana :

The pricing strategy employed by Tropicana on its products is the low pricing strategy. In fact, one of their main promotion strategies is based upon this low pricing strategy. The strategy encompasses low price levels that are above-the-line activity.

This price strategy was mainly adopted in 2004 and was based on the fact that highly penetrated areas such as Scotland and London were registering low purchase frequency whereas un-entered areas would not have embraced the product if it with a higher budget than what the people already. As a result of this pricing strategy, the company has been registering better revenues thanks to the fact that more people are buying and at a higher frequency than before.

Place in the Marketing Mix of Tropicana :

Tropicana targets all the market segments with its fresh, tasty and healthy juices. There is not a single person today who doesn’t want to be healthy or one who doesn’t want their loved ones to be healthy. Unfortunately, unlike the case with other healthy brands, Tropicana offers users brands that are cheaper and affordable. Anyone from the middle-income base can, therefore, afford to buy it.

Its commercials that encourage people to have Tropicana every morning is a clear picture that everyone and anyone can take the juice. And though it has its headquarters in Chicago, the company has spread throughout the six continents where it has an impressive market share and customer base.

Promotions in the Marketing Mix of Tropicana :

Marketing Mix of Tropicana 2

Tropicana is a very successful brand as it has managed to penetrate and maintain a formidable market share. Its success is greatly attributed to its market strategy. There are few companies that have invested in TV commercials the way Tropicana has. In fact, during its primary years, Tropicana was dominant in TV commercials in all the markets that it has already managed to penetrate.

And its commercials themselves were impressive, no wonder within no time, customers were flocking to their shelves so that they can get a taste of the products. For instance, its “Have a Tropicana Morning,” which is a more recent TV commercial has made many to start using the product every morning.

The company has not given the print media a back as many companies have done. Newspapers and magazines and other forms of print and electronic media are channels Tropicana is advertising its products through. Tropicana also sponsors concerts, games and sporting events.

Tropicana’s St. Petersburg Florida Field Stadium that has a 45360 seat capacity and hosts baseball has done the company a lot of good as far as marketing is concerned. But it is its message about natural, freshness, health-oriented and 100% juice taste emphasis that boosts the confidence of this health conscious population the more.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Marketing91 Courses

Related posts:

  1. Marketing mix of Dabur Real Juice
  2. Marketing Mix Of Tang Juice – Tang Juice Marketing Mix
  3. Marketing Mix Of Minute Maid – Minute Maid Marketing Mix
  4. Marketing mix of Clean & Clear
  5. Marketing mix of Samsung – 4P of Samsung
  6. Marketing mix of Nestle – Nestle marketing mix
  7. Marketing mix of Coca Cola – Coca cola marketing mix
  8. Marketing mix of Banana Republic
  9. Marketing mix of Bata
  10. The Marketing mix of Apple inc – Apple company marketing mix

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Channel Strategy – Definition, Creation and Types
  • Hedonic Pricing – Advantages and Disadvantages
  • Commercial Bank – Importance, Functions and Examples
  • Hard Asset – Definition, Examples, Benefits and Risks
  • Collective Responsibility – Definition, Meaning and Examples
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved