Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
    • Strategy
    • Management
    • Advertising
    • Branding
    • Market Research
    • Business
    • Finance
    • Sales
    • Career Guidance
    • Customer Management
    • TOP 10
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
  • Videos
Home » Marketing mix articles » Marketing mix of Toyota Innova

Marketing mix of Toyota Innova

January 12, 2018 By Hitesh Bhasin Tagged With: Marketing mix articles

The marketing mix of Toyota Innova discusses the product marketing mix of the curved designed car – Innova from the house of Toyota. The 4p’s of Toyota Innova are as follows.

Table of Contents

  • Product in the Marketing mix of Toyota Innova
  • Price in the Marketing mix of Toyota Innova
  • Place in the marketing mix of Toyota Innova
  • Promotions in the Marketing mix of Toyota Innova
    • Related posts:

Product in the Marketing mix of Toyota Innova

Toyota Innova has an accommodation capacity for 8 people. The Innova differs from the straight designs of Tata Sumo and Qualis and is instead more of a curved design. The interior of this car are designed keeping comfort in mind with spacious interiors. Exterior of the car too includes fog lamps, rear lamps, 3D grill etc. Safety has been given special attention in Toyota Innova with several measures in place. It is available in both the Petrol as well as the diesel model and is also available in 5-6 different colors.

marketing mix of toyota innova

Marketing mix of Toyota innova

Price in the Marketing mix of Toyota Innova

Toyota Innova is priced somewhere at 8-12 lacs. It has strong competitors like Tata sumo and Qualis which are in the lower range (6-8 lacs) and now Mahindra Xylo. Thus the pricing is definitely competitive with the extra features and comfort which Toyota Innova has at its disposal.

Place in the marketing mix of Toyota Innova

Toyota Innova is available for distribution across the country through its dealership network and retail outlets.

Promotions in the Marketing mix of Toyota Innova

The brand ambassador of Toyota Innova was none other than Aamir Khan, probably one of the most effective brand ambassadors in India. With his diverse style, Aamir Khan promoted Innova mainly for its spacious interior. Below are 2 ads of Toyota Innova each of which show Aamir bringing in various people in his Innova, travelling, working and living life in his Innova.

Also Read  Marketing Mix Of John Deere - John Deere Marketing Mix

This was the Marketing Mix of Toyota Innova

Also Read about Marketing Mix

Related posts:

Marketing mix of ToyotaMarketing mix of Toyota – Toyota Marketing mix Marketing Mix of FacebookMarketing Mix of Facebook – Facebook Marketing Mix marketing mix of honda motorsMarketing Mix Honda Motors Marketing Mix of BentleyMarketing Mix of Bentley – Bentley Marketing Mix Marketing Mix Of CheeriosMarketing Mix Of Cheerios – Cheerios Marketing Mix Marketing Mix of SoftBankMarketing Mix of SoftBank – SoftBank Marketing Mix Marketing Mix of OracleMarketing Mix of Oracle – Oracle Marketing Mix Marketing Mix of BPCLMarketing Mix of BPCL – BPCL Marketing Mix Marketing Mix of CostcoMarketing Mix Of Costco – Costco Marketing Mix Marketing Mix of BoseMarketing Mix of Bose – Bose Marketing Mix
Also Read  Marketing Mix of Discovery Channel - Discovery Channel Marketing Mix
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • 150+ Examples of Skills you can Include in your Resume
  • Single Entry System – Types and Benefits
  • Leader-Member Exchange Theory
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARN WITH US

  • Course on Market Segmentation
  • Course on Marketing Strategory Models

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2020 Marketing91 All Rights Reserved