Vision and mission serve different purposes of an organization. The vision defines the future ambition of an organization, where the organization wants to be and how does it imagine itself in the long term.
The mission on the other hand mentions the route through which the organization will achieve its vision. Where the vision involves the complete organization, the mission will involve individual elements like employees, shareholders and more importantly – how the company can become better for its customers.
To better understand Mission vs Vision we have mentioned below the vision and mission of McDonalds.
McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.
Be the best employer for our people in each community around the world
* Deliver operational excellence to our customers in each of our restaurants; and
* Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald’s system through innovation and technology.
* Try to fulfill our customer, automatically our profit will improve.
As seen from above, the vision of Mcdonalds is to be the best quick service restaurant and to make their customers smile. This is a long term goal of the organization.
The mission on the other hand mentions the employers, the process as well as the brand and more importantly the way through which the organization is going to achieve its vision.
Thus, if vision is the final destination, the mission is the road which has to be traveled to reach the vision.
Get Daily Marketing Updates in your Inbox