January 16, 2017

10 steps in strategy formulation

There are several ways strategy formulation can be done for a company. However some methods are better than the others. Here are 10 steps which guide you in deciding the strategy of your company.

Steps 1 to 5 mainly involve internal or external research as well as very long term strategy making (Strategies made in the first 5 steps affect the whole life cycle of the company)

1) Write a Vision Statement – A vision statement (crisp and to the point) is a must for developing a strategy. Exploring and deciding on the vision of the company gives you clarity on the main objectives of the company.

Strategy formulation

2) Mission Statement – Decide a Mission statement for the company. This mission statement would actually determine the methodology of the company in reaching its vision, its purposes and its philosophy behind its goals.

3) Define the company profile – The company profile needs to be comprehensive which further clears the goals of the organization. What would be the strengths of the company, capabilities, management. In essence mention everything you can about the company. This helps in transparency while deciding the strategy.

4) Study the External environment – No strategy can be complete without taking into consideration the effect that external environment has on businesses. Thus an in depth study on external environment is necessary and the same should be mentioned in the strategy report.

5) The 5th step involves matching all three – Mission statement, Company profile and the external environment such that they are in sync to achieve the vision of the company.

From here on, Step 6 to 10 involve decision making based on the research as well as the decisions taken for the company in the previous steps. The last steps are more inclined towards implementation.

6) Deciding the actions for accomplishing the mission of the organization

7) Selecting long term strategies which will be most effective

8) Deciding on short term strategies arising from the long term ones such that these short term strategies too are in sync with the mission and vision statement

9) Deciding the budget and resource allocation according to the short term strategy

10) Implementation of the strategies along with pre decided review system along with measures to maintain control and a fallback short term plan.

Following these 10 steps of deciding on a strategy, you get – A vision statement, a mission statement, long term strategies, short term strategies, budget and resource allocation and finally implementation along with review plans.

Hope this article was helpful to you.

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  1. Amit Verma says:

    Hi Sir,

    I am Amit Verma, I have 8 years of experience in Sales and Marketing, we have start own business last year. we are presently dealing some product which is sold to refinish market and automotive industries, we want to increase our product line,could you suggest how to find and select.

    • Dear Amit, I think your customers are the best bet for increasing your product line. There are two line of actions i will ask you to take immediately.

      1) Talk to your own customers and find out what else they want from you, or what is in shortage in the market, or which product do customers think has inferior quality, and a better quality can be made. Think of all the elements of a product and then, by asking your customers, you can find out what features to add in your products to make a better product line.
      2) I always suggest that at the start of business, you should do what other champions are doing. At least till the time you have a good bottom line. After that you can think of innovation. But until that time, i suggest you make a list of 100-200 manufacturers FROM INDIA as well as 100-200 manufacturers OUT OF INDIA. This will take at least a week for you to do. But after you have done that, you will have at least 200 – 300 products which altogether other manufacturers are selling. Looking at your capability, you can start manufacturing the right products.
      P.S I also suggest checking out Alibaba.com. Importing is a good option nowadays and its in form. So you can take the import route in consideration also depending on your budget.

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