Marketing mix Toyota Innova

Product - Toyota Innova has an accommodation capacity for 8 people. The Innova differs from the straight designs of Tata Sumo and Qualis and is instead more of a curved design. The interior of this car are designed keeping comfort in mind with spacious interiors. Exterior of the car too includes fog lamps, rear lamps, 3D grill etc. Safety has been given special attention in Toyota Innova with several measures in place. It is available in both the Petrol as well as the diesel model and is also available in 5-6 different colors.

Pricing – Toyota Innova is priced somewhere at 8-12 lacs. It has strong competitors like Tata sumo and Qualis which are in the lower range (6-8 lacs) and now Mahindra Xylo. Thus the pricing is definitely competitive with the extra features and comfort which Toyota Innova has at its disposal.

Place – Toyota Innova is available for distribution across the country through its dealership network and retail outlets.

Promotions – The brand ambassador of Toyota Innova was none other than Aamir Khan, probably one of the most effective brand ambassadors in India. With his diverse style, Aamir Khan promoted Innova mainly for its spacious interior. Below are 2 ads of Toyota Innova each of which show Aamir bringing in various people in his Innova, travelling, working and living life in his Innova.

Promotional ad – Toyota Innova Aamik Khan 1

http://www.youtube.com/watch?v=fVMm2SOFe-o

Promotional ad – Toyota Innova Aamir Khan 2

http://www.youtube.com/watch?v=YmKTz25cR5M

Comparison of Toyota Innova to Mahindra Xylo

http://www.youtube.com/watch?v=snthD3JAa_k&feature=fvw

This was the Marketing Mix of Toyota Innova

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