Wow!!! Vodafone really knows how to break mindsets. The latest in the series of VAS (value added services) offers by Vodafone, the ad shows blackberry internet services in an amazing way. Correction – It does not show any internet services at all. it shows only the people who can use these internet services. Trademark vodafone!!! Concentrate on people!!!
The mindset for blackberry has always been that it is for the big boys, the boys in suits, or as the ad says, the blackberry boys. But as the market is growing, youngsters themselves are getting attracted towards a sophisticated cell phone such as the blackberry. However though blackberry may or may not want to break that mindset, Vodafone certainly has. The new ad is a must watch to see how the transition takes place between the old to the new, between the sophisticated to the trendy and between a niche public to the masses. 5 thumbs up to this ad.
What are your feelings about this ad. Do you think it will break the mindset people have for blackberry?
Lyrics of the Vodafone blackberry boys ad