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Home » Advertising articles » Vodafone Blackberry boys ad

Vodafone Blackberry boys ad

January 11, 2018 By Hitesh Bhasin Tagged With: Advertising articles

The Vodafone Blackberry boys ad reviewed.

Wow!!! Vodafone really knows how to break mindsets. The latest in the series of VAS (value added services) offers by Vodafone, the ad shows blackberry internet services in an amazing way. Correction – It does not show any internet services at all. it shows only the people who can use these internet services. Trademark vodafone!!! Concentrate on people!!!

The mindset for blackberry has always been that it is for the big boys, the boys in suits, or as the ad says, the blackberry boys. But as the market is growing, youngsters themselves are getting attracted towards a sophisticated cell phone such as the blackberry. However though blackberry may or may not want to break that mindset, Vodafone certainly has. The new ad is a must watch to see how the transition takes place between the old to the new, between the sophisticated to the trendy and between a niche public to the masses. 5 thumbs up to this ad.

What are your feelings about this ad. Do you think it will break the mindset people have for blackberry?

Lyrics of the Vodafone blackberry boys ad

We wear cool suits
We wear shiny shoes
We are the  blackberry boys
Oh Yeah
We are special we are clever
We are very very clever
We’re the blackberry boys
We’re the blackberry boys
We’re the blackberry boys

Related Posts:

  • Marketing Mix of Blackberry - Blackberry Marketing Mix
  • Marketing mix of Vodafone - Vodafone marketing mix
  • Marketing Strategy of Vodafone - Vodafone Marketing Strategy
  • SWOT analysis of Vodafone - Vodafone SWOT analysis
  • Vodafone Competitors
Related:   The importance of advertising and how advertising affects price, ROI & profitability?
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About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. You can follow me on Facebook. Let's stay in touch :)

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Comments

  1. zxcv says

    But I hate farmville.

    Reply
  2. Suresh says

    This ad campaign happens to be one of the most annoying set of commercials in history. Why do we always try to act like we are from the west. Does that charm us? In almost every ad I have seen in the past few years, I think they are all spewing with desperate pleas to be like America or Britain. Do you realize that this is non-becoming of us? It’s pathetic to see that this country is a sell-out and will sell their soul and pride to be something we are not!

    Take for example the Sprite ad these days. Guy comes in with a guitar on the beach and every one ends up dancing and trying to be cool. Why is it that we try to be cool so much?

    I think we’ve lost sense of ourselves and live in a bloody fantasy world. We’ve gotten too artificial for our own good.

    Reply

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