A mission statement is defined as a roadmap that describes the vision statement of an organization. In other words, it is an action-oriented statement that…
15 Types of Employees and How to Motivate Them
Employees are hired by an organization or an individual or employer to perform different duties, jobs, or work. The work of employees is controlled by…
The Importance of Marketing for a Business: Top Marketing Trends for 2025
Marketing is an essential part of any business. It helps build a strong brand presence, increase sales, and reach new market customers. Companies can use…
Starbursting: A Brainstorming Technique For New Ideas
What is Starbursting? Starbursting refers to a structured approach that is used by team members to generate lots of new ideas for a specific new…
SCAMPER – Technique For Creative Problem Solving
As a creativity and idea-generation technique, SCAMPER is an acronym of seven key steps (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, & Reverse)…
TRIZ – Concepts and Techniques For Problem Solving
As a brainstorming and problem-solving technique, TRIZ revolves around methodologies dedicated to some innovative procedures and product innovations. Whenever we work on a new project,…
HR Generalists – Skills, Responsibilities and Job Description
Being one of the most key individuals in the Human Resource Functions in business, HR generalists are responsible for the day-to-day administration and result-driven management…
Stress Interview – Definition, Types and How to Succeed In It
Different types of interviews are conducted to examine the different skills of candidates. The stress interview is one of the most commonly used interview types…
What is Quality Control? List of 7 QC Tools
Quality Control involves the use of quality management tools to analyze and solve work-related problems in an effective and result-driven manner. The quality of a…
Critical Reading – Overview, Objectives and Strategies
Critical reading is defined as reading in a scholarly context. The focus and attention of critical reading are to the words identifying the author’s viewpoints…
How to Write a Dissertation Methodology in Five Steps
Dissertation methodology is not everyone’s cup of tea. It is considered a time-consuming and challenging process, so it needs to be handled and written with…
10 Skills for Handling Different Role of Management
The Role of Management is pivotal in the adept channelization of any corporate office, business, or organization. So, whether a firm is large or small, …
Organizational Culture – Definition, Importance and Types
The reason for having any culture is to show individuals how to “see” the world around them. When it comes to organizational culture, it is…
Insubordination in the Workplace – Meaning, Elements and Types
Insubordination can be understood as resistance that revolves around practices involved in refusing to obey legal and ethical orders from the authorities. Insubordination mainly occurs…
20 Successful Business Leaders Leading The World Today
Like the huge empires that flourish in their times and collapse later, all businesses have a blooming phase before seeing their ruins. Businesses come and…
OODA Loops – Meaning and Steps
Definition: OODA Loop is the concept designed initially for the combat operations proceedings, and now it is also applied for understanding learning processes, commercial operations,…
Performance Standards in Business – Definition and Explanation
Definition: Performance standards are the expression of management-approved performance thresholds, expectations, and requirements that are to be met so that the employees are eligible for appraisal….
Teaching Skills | Essential skills every teacher needs
Definition: Teaching skills are defined as the skills and know-how needed by a teacher or an instructor for planning lessons, instructing students, interacting with the…
Ladder of Inference – Steps, Proceeds and Use
The ladder of inference is a theory that implies that people jump to conclusions by putting them together to make it a five. Decision making…
11 Important Leadership Challenges which Leaders Face
The challenges associated with leadership positions in any industry are called leadership challenges. They are specific to the organization’s leaders, and most of the time,…
Time Management Matrix
Definition: Covey’s time management matrix is a time management tool that individuals and businesses can use for prioritizing key tasks and finding out time wasters….
Gross Salary – Definition, Components and Calculation
What is Gross Salary? Definition: Gross salary is the total amount of money that is given to an employee as salary or wages before any…
What is Foot-in-the-Door Technique? How to Use It Successfully for Persuasion
A respondent who complies with a small initial request is more likely to agree to a larger request! Foot-in-the-door (FITD) is a compliance strategy in…
Brand Logo – Definition, Importance and Examples
What is Brand Logo? Definition: A brand logo is a symbol or image or drawing that represents a company or organization, or person that is…
Brand Name – Definition, Purpose and Types
What is a Brand Name? Definition: A brand name is a business name or domain name that helps the audiences/customers to recognize and differentiate a…
Product Failure – Definition, Reasons and 19 Examples
What is Product Failure? Definition: Product failure is the product’s inability to establish itself well and persist in the market which could be a result…
Service Marketing – Definition, Importance, Characteristics and Strategy For Marketing
Definition: Service marketing is involved in designing, delivering, and doing post-delivery analysis of services for optimizing reach, measuring customer satisfaction, and standing-out from identical services…
Work Culture – Definition, Meaning and Importance
What is Work Culture? Definition: Work culture is defined as the shared values, behavior, attitudes, and beliefs in the workplace and reflects the ideology and…
Consumer – Definition, Types and Research
Who is a Consumer? Definition: The consumer is an individual, person, or thing who decides to purchase products and hire services catering to personal tastes,…
Marketing Ethics – Definition, Importance, Role and Examples
Marketing ethics is one of the most effective long-term branding, word-of-mouth, and trust-building strategies for optimizing the presence, leads, sales, and conversions of a product…
Ethics in Finance – Meaning, Importance and Code of Ethics
Ethics in Finance talks about financial behavior or activities that are ethically right or wrong. Business ethics that are followed by financial institutions, financial services,…
Group – Definition, Characteristics, Functions and Types
A group is a collection of human beings who interact with each other in a manner that they mutually impact and channel the whole process…
Who are Brand Ambassadors? Their Importance to Businesses
Brand Ambassador Definition A Brand Ambassador is a person hired by the company to represent the brand in a positive light and promotes its offerings…
Ethics – Definition, Importance and Types
Definition Ethics are the moral principles that govern the behavioral inclinations and activities of an individual, society, or organization. Ethics revolves around the philosophical study…
McClelland’s Theory of Needs (Achievement, Affiliation and Power)
What is McClelland’s theory of needs? McClelland’s theory of needs is a theory that describes how people in an organization are motivated by the need…
Self service technologies – Definition, Meaning and 10 Examples
SST or Self Service Technologies enable users or customers to enjoy a service without even interacting with any service providers. With the help of Self…
Interpersonal Communication: Meaning, Types, Importance, Elements and Examples
Interpersonal communication is a term that refers to the communication that takes place between people, or groups of people. It can be defined as a…
The Servqual Model – Definition, Dimensions, Gaps and Advantages Service
SERVQUAL model is the model of service quality that is used for measuring service quality and customer satisfaction. American marketing gurus Valarie Zeithaml, Leonard Berry,…
The Wheel of life – Concept and Application in Coaching and Time Management
What is The Wheel of Life? The wheel of life technique provides an instant overview of dimensions of your life in predefined categories like relationships,…
10 Leadership Behaviors Every Leader should Possess
leadership behaviors always speak louder than the words of a leader. Leaders are always under the microscope, as employees see and analyze their leaders carefully…
