Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » SWOT » SWOT analysis of Johnson & Johnson

SWOT analysis of Johnson & Johnson

February 11, 2019 By Hitesh Bhasin Tagged With: SWOT

Johnson & Johnson has always been synonymous with products that gently care for babies. The company has a product that caters to even the minutest needs of a baby and their products range from newborns to toddlers. The company has positioned their baby care product line as gentle and safe and they ensure that they follow the most stringent quality norms in ensuring that the products are safe on delicate skin.

The products under Johnson Baby care line include baby oil, Soaps, shampoos, body scrubs, hair oil, powder, cream, lotion, toothbrush, toothpaste, nappy pads, diaper creams, wet wipes and hair brushes amongst others. Their products are rigorously tested in the most advanced laboratories to ensure that they do not cause any sort of harm to the baby skin and their formulations have achieved proven success over the years. Johnson & Johnson through a highly sensitive marketing campaign has been able to create a leadership position in the domain of baby care globally.

Table of Contents

  • Strengths in the SWOT analysis of Johnson & Johnson
  • Weaknesses in the SWOT analysis of Johnson & Johnson
  • Opportunities in the SWOT analysis of Johnson & Johnson
  • Threats in the SWOT analysis of Johnson & Johnson

Strengths in the SWOT analysis of Johnson & Johnson

The following are the strengths of Johnson’s Baby Products are:

  • Successful diversification: Johnson & Johnson identified a market in baby care and through a successful set of products diversified into that market. Today the company has products that cater to all needs of babies right from powder to diaper cream.
  • Customer trust: Babycare is a product line where the primary factor that triggers purchase behavior will be the level of trust that the mother holds for the brand.Johnson & Johnson has been highly successful in winning the trust of their target segment through a series of successful advertisement campaigns and also products that keep up with the promise of the brand.
  • Focus on research: Johnsons Baby Care products are not just based on customer research. Once the need is determined through customer research, there is a lot of laboratory research as well as testing of products for dermatological safety in the background and these processes ensure that the products that are developed by the company are safe on the skin and also cater to the very need that they promise.
  • Focus on features: Besides just offering cleanliness and hygiene through their baby care products, Johnson & Johnson also focuses on ensuring that their products create an everlasting bond between the mother and the child.The products are also designed to create multi-sensory experiences in infants which ensures their emotional and cognitive development.
  • Testimonial advertising: Johnsons Baby care products have always relied on a two-pronged approach to advertising. The first is to showcase the bond between the mother and the child and the second on testimonials from experts like doctors or medical practitioners. This strategy has helped in increasing the trust that customers have on the brand.

SWOT analysis of Johnson & Johnson - 1

Weaknesses in the SWOT analysis of Johnson & Johnson

Weaknesses are used to refer to areas where the business or the brand needs improvement. Some of the key weaknesses of Johnson & Johnson are :

  • Reduced scope for innovation: In baby care the scope for innovation is limited. Initially, the company focused on creating new kinds of products which were based on needs that were created by the business themselves. However, once those were exhausted the business has been struggling to create new variants and innovation in the products is limited to just new fragrances or flavors.
  • Change of preference to organic products: Millenial parents are overly concerned about the usage of chemicals in baby care products and with more exposure online these fears are getting worse. This has resulted in many of them choosing to use natural products than purchased ones or they also prefer to use organic products. Johnson & Johnson currently do not have an organic product line in their portfolio.
  • Reduced ability to break into local brands: In most countries across the world baby care markets are dominated by local players. In India, for example, Johnson & Johnson faces severe heat from Himalaya Baby care line which also has a host of natural products. This is proving to be a huge challenge for the company.

Opportunities in the SWOT analysis of Johnson & Johnson

Some of the opportunities include :

  • Diversification into organic baby care products: With growing negative publicity on the usage of chemicals in baby care products and their side effects companies like Johnson & Johnson which have established the presence in this market should look at diversifying into organic products or include more natural ingredients in their products in order to survive in the long run.

SWOT analysis of Johnson & Johnson - 2

Threats in the SWOT analysis of Johnson & Johnson

Threats are those factors in the environment which can be detrimental to the growth of the business. Some of the threats include:

  • Competition: Johnson’s Baby Care Products face a lot of competition from Himalaya Baby Care.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp

Related posts:

  1. SWOT analysis of Johnson and Johnson – J & J SWOT
  2. SWOT analysis of Mother Dairy
  3. SWOT analysis of Clean & Clear
  4. SWOT analysis of Neutrogena
  5. SWOT analysis of Pantene – Pantene SWOT analysis
  6. SWOT analysis of L’oreal – L’oreal SWOT analysis
  7. SWOT Analysis of Pepsi – PepsiCo SWOT analysis
  8. SWOT analysis of Hair & Care
  9. SWOT analysis of Kaya Skin Care Clinic
  10. SWOT Analysis of Huawei
Marketing91 Courses

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Hard Goods vs Soft Goods
  • Combined Ratio Formula – Definition and Calculation
  • Days Inventory Outstanding (DIO) – Definition, Formula and Examples
  • Headhunter – Definition, Types and Pros & Cons
  • Churn Rate – Definition, Advantages and Examples
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved