Marketing91

  • HOME
  • Marketing Concepts
    • Marketing
      • Retail Tutorials
      • Market Research
      • Customer Management
    • Strategy
    • Management
    • Advertising
    • Branding
    • Business
    • Finance
    • Sales
    • Career Guidance
  • Digital Concepts
    • Blogging
    • Search Engine Optimization
    • Social Media Marketing
    • Facebook Marketing
    • Internet Marketing
    • Ecommerce
  • Brands
    • Marketing Mix of Brands
    • SWOT analysis of Brands
    • Brands Strategy Analysis
    • Business Models
    • Brand Competitors
    • TOP 10
  • Courses
Home » SWOT » SWOT Analysis of BOEING

SWOT Analysis of BOEING

February 23, 2019 By Hitesh Bhasin Tagged With: SWOT

Boeing is a giant in the Aircraft designing and manufacturing Industry and is engaged in manufacturing of aircraft, satellites, defence weapons and information and communication systems. The company also provides performance-based logistics to commercial airline industry worldwide.

The company has recorded strong growth in revenue and operating margin from the past two years and has been renowned for its efficiency in operations.

Table of Contents

  • Strength in the SWOT Analysis of BOEING :
  • Weaknesses in the SWOT Analysis of BOEING : 
  • Opportunities in the SWOT Analysis of BOEING :
  • Threats in the SWOT Analysis of BOEING :

Strength in the SWOT Analysis of BOEING :

Strong Market Position: Boeing is one of the largest aerospace companies in the world and is a leading manufacturer of defence, space and security systems; and commercial aeroplanes. A strong market position helps Boeing achieve economies of scale and improves company’s brand image.

Growth in Revenue: Boeing has recorded growth in its revenue and operating income consistently from the last 4 years. The growth in revenue was primarily due to the timely delivery of aeroplanes. Thus, increased operational efficiency has helped Boeing increase its revenue and consequently profits.

Strong Research and Development: Bowing has the strong focus on R&D activities, primarily in its engineering, operations and technology (EOT) activities. Focusing on innovation, Boeing’s R&D helps in expanding its product line and services and maintaining its market position.

A focus on expanding the product line and sustainable fuels: Boeing is continuously enhancing its product line to meet the customer needs. Boeing has also been focusing on sustainable fuels that help in reducing emission and are hence environmental friendly.

SWOT analysis of Boeing

Weaknesses in the SWOT Analysis of BOEING : 

Labour issues: Boeing has approximately 38 percent of its total workforce as part of a labour union which causes work stoppages from time to time. This affects productivity and hence delivery on time becomes a problem. This also affects a relationship with the customers.

Higher Dependency on US government contracts: US government forms a major part of Boeing’s total sales. In FY 2015, it formed about 27% of the total sales. But long-term government contracts are subject to various political and economic factors and hence over dependency on the US government can be a threatening factor.

Suppliers have bargaining power: Boeing is dependent on some of the suppliers to for producing some raw materials and integrated components etc. This makes the suppliers strong and hence Boeing weak as if any of the important suppliers becomes unavailable, productivity and consequently performance will be affected.

Opportunities in the SWOT Analysis of BOEING :

Increasing demand for commercial aeroplanes: With increasing globalisation and the need to connect, Passenger numbers are growing and hence a demand for new commercial planes are also on the high.

Growing aerospace and defence market: The aerospace and defence market is increasing globally and the market is expected to grow further more at a CAGR of 3% for the period of 2015-18. This provides great opportunities for the company to boost up revenue in the future.

Strategic expansion: Boeing should look to expand its operations globally by growing organically as well as inorganically. Boeing has previously associated with various companies such as General Electric, Lockheed Martin, Raytheon, etc. for new projects. To cater to the growth in orders, Boeing needs to expand.

Threats in the SWOT Analysis of BOEING :

Intense competition in all categories: Boeing faces strong competition in all its categories from many global companies worldwide. This erodes market share for Boeing.

Fixed Priced Contracts: About 72 percent of Boeing’s revenue was generated from its BDS business which follows fixed price contracts. While this helps in improving efficiencies and cost reductions, it also risks the company to lower margins, which affects the financials of the company.

Share this post:

Share on Facebook Share on Twitter Share on LinkedIn Share on Email Share on WhatsApp
Digiaide Marketing and Digital Marketing Courses

Related posts:

  1. SWOT Analysis of Pepsi – PepsiCo SWOT analysis
  2. SWOT analysis of Apple Inc – Apple SWOT analysis
  3. SWOT Analysis of Huawei
  4. SWOT Analysis of Netflix
  5. SWOT analysis of Amazon – Brand Amazon SWOT Analysis
  6. SWOT Analysis of Airbnb
  7. SWOT Analysis of Tesla Motors – Tesla Swot Analysis
  8. SWOT analysis of Airbus
  9. SWOT analysis of Pantene – Pantene SWOT analysis
  10. SWOT Analysis of Havells India – Havells India SWOT Analysis

What Do You Want To Learn About? (Start Here)

  1. Marketing Hub
  2. Management Hub
  3. Marketing Strategy
  4. Advertising Hub
  5. Branding Hub
  6. Market Research
  7. Small Business Marketing
  8. Sales and Selling
  9. Marketing Careers
  10. Customer Management
  11. Top 10 Lists
  1. Internet Marketing
  2. Blogging
  3. Search Engine optimization
  4. E-commerce
  5. Facebook Marketing
  6. Social Media Marketing
  7. Business Model of Brands
  8. Marketing Mix of Brands
  9. Brand Competitors
  10. Strategy of Brands
  11. SWOT of Brands
GET DAILY MARKETING UPDATES

About Hitesh Bhasin

I love writing about the latest in marketing & advertising. I am a serial entrepreneur & I created Marketing91 because I wanted my readers to stay ahead in this hectic business world.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Advertisement
Recent Posts
  • Collaboration – Definition, Importance, Types and skills
  • College vs University – Differences, Types, Pros and Cons
  • Common Stock – Definition, Classification and Examples
  • Common Market – Definition, History and Examples
  • Commodity Futures – Definition, Example and Risks
Advertisement

Marketing91

MORE INFO

  • About Marketing91
  • Privacy Policy
  • Cookie Policy
  • Disclaimer
  • Terms of Use
  • Advertise
  • Contact us
  • Sitemap
  • ISO 9001:2015 Certified

LEARNING SERIES

  • What is Communications
  • Types of Communication

WE WRITE ON

  • Marketing
  • Small Business
  • Management
  • Internet Marketing
[email protected]

Copyright © 2022 Marketing91 All Rights Reserved